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technology scouting in Silicon Valley: my experience. The reason why companies need to invest on exploration
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TECHNOLOGY SCOUTING AND HOW TO EXPLOIT THE PERIPHERY
Stefano MizioDBM Italia
Workshop “il mercato del lavoro nel settore ICT”Milano
18 Maggio 2011
The prologue
but...any innovation will eventually be commoditized, thus leading to a loss of the competitive advantage.
How can a company sustain its technological leadership and thus its competitiveness?How can it develop promising new technologies and use them to move into new business fields?
Technology has been recognized as one of the major sources of competitive advantage . “IT doesn't matter” Car, 2003, HBR! Really?What about Google, Apple, and so many successuful Startups?
The Menace
Discontinuous technological changes threaten the competitive position of incumbent companies...
If you want to survive...
Methods of identifying changes early, assessing them to under-stand their full implications...
In 2007 IBM was awarded 3,142 patents ...just 1,72% of all pa-tents awarded that year!
Procter&Gamble: from R&D to C&DConnect & Develop
Technology brokers
Open Innovation...
Where I spent my timeas Technology scout
Technical meeting
It's maybe the best way to meet people to share the same interests
Very informal way! “Pizza and Software” as in Mountain View for Silicon Valley Cloud Computing Group last August on Open Stack!
more formal such as at IEEE workshop on “Internet of things” in Santa Clara University in September.
OR...
Business Meeting
..gathering Venture Capitalists gut feeling, looking at their portfolio and meeting startups!
OR...
Can you imagine this?
Julian Bleecker at Device Design Day in SF on how Science Fiction can help innovation
The iPAD 23 years agoiPad and Star Trek
Identification Selection Assessment Dissemination
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!R&D manager
CTO/CMO
Product M.
Scouting Process
Assessment
Scouting Process
Technological realization complexity
Mar
ket i
mpa
ct
Potential market size
Competitors landscape
Technology maturity
Complexity
High
High
low low
RELEVANCE
ProGrid Evaluation Solution10 questions; 4 statements (A,B,C,D)
Scouting Process
Assessment
Scouting Process
Tech Brief Structure● Executive summary● Theme's Introduction ● Market Impact : potential market size and competitors' landscape● Technology realization complexity: tech maturity and complexity● SWOT analysis● Conclusion
Assessment
Scouting Process
Carbon Management Tech Brief
Identification Selection Assessment Dissemination
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Interesting things
Cloud Computing
CleanTechInternet of Things
Mobile Health
Cross Platfom mobile dev
LBS
IT Governance
Mobile payments
App Discovery
Selection Assessment Dissemination
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??? ??? !
! !!
The Cloud
Cloud Computing
Cloud in Italy: 110 mln Euro 2010 → 150 mln Euro in 2012 Idc
Does the IT staff need to anticipate the change and build up the required skills and practices?
So?...
Non critical workloads vs mission critical processesSOX compliance, SLA with the cloud suppliers... and CFO are asking: “Why aren't we taking advantage of that?”
Selection
The Cloud will create 2,4 mln new jobs in Europe between 2011 and 2015 Cebr
Selection Assessment Dissemination
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The App economy
January 2011: from Applestore more than 10 billion download.The rise of Web Applications...
Cross Platfom mobile dev
"I need my iPhone app" was a common phase in 2010. No more. Cross-platform is mandatory, as is deploying to multiple form factors like tablets.
MOBILE APPLICATION STRATEGY
Selection
Carbon Management SW/Services: 380 mln$ in 2009
→ 4,2 billion $ in 2017*
Improve operational efficiency and comply with regulatory mandate
Differentiate operations, product, and brand.
AssessAssess CalculateCalculate ReportReport ManageManage OptimiseOptimise TransformTransform
Emission CalculationEmission Calculation Emission ManagementEmission Management
Consulting, Implementation, Outsourcing, Training and SW support
* Pike Research 1Q2010
Mobile Health: 500 milion users in 2015 will use mobile Health
apps *
There are many forces: App Economy, Cloud,Aging population asking more quality and local governments looking for more efficiency.
Global Players – AT&T with ForHealth – and startups – WellDoc together
Mount Sinai Hospital platfom and VitalHub ap-plication.Niguarda sperimentation: portale clinico and iPad integration.
* Research2guidance 2010 report
The Present trend
There is a need for quality and reliability, cost effectiviness, speed and efficiency. Innovation and flexibility must coexist with efficiency and reliability
In most firms there is a gap between the capacity to think and the capacity to act....It's a matter of People, Processes and...
..Technologies
GRAZIE!
Email: [email protected] [email protected] [email protected]: :SMIZIOLinkedin: http://it.linkedin.com/pub/stefano-mizio/7/205/518Myblog:http://stefanomizio.blogspot.com/...Coming soon.. my own startup on LBS
