Technographic profiles

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<ul><li> 1. <ul><li>Presents </li></ul></li></ul> <p> 2. </p> <ul><li>T echnographic </li></ul> <ul><li>Profiles </li></ul> <p> 3. The Profiles 4. CREATORS listen, talk about us, energizedabout us, support others, helpdesign message What we expect </p> <ul><li>listen to their content,</li></ul> <ul><li>give them trials, samples,</li></ul> <ul><li>invite them to forums/online helpdesks,</li></ul> <ul><li>let them have input </li></ul> <p>What We will do 5. Critics Listen, talk about us, energizeothers, they need support What we expect </p> <ul><li>know what theyre commenting on, whats important to them, understand how criticalthey are, put your business/pages right in front of them and havethemreview it (online content placement), generate advocacy, give them influence on the 4ps </li></ul> <p>What We will do 6. Collectors listen to who they listen to, talkto each other, energized about us,share with eachother What we expect </p> <ul><li>know who spreads the word/ collects info related toyour business, use their channels to connect with other collectors, use their tags/trends/content to filter down to higherpotential users, Take advantage/participate in the sharing community</li></ul> <p>What We will do 7. Joiners understand them, build/joincommunity, excited about us, listento discussion of community What we expect </p> <ul><li>Know which sites people who are most likely touse/buy/follow/read are using &amp; why their using. Make information easily available for them (ads, fanpages, celebrity tweeting etc.)Give them the opportunity to participate and makeit easy. Connect them to like minded users and listen totheir conversation </li></ul> <p>What We will do 8. Spectators want to know what they want,excited about us, embrace us What we expect </p> <ul><li>Know what content is important to them, followtheir consumption habits/trendsBuild content and make available to spectators basedon habits/trendsGive them something cool/interested to get excited aboutProvide them resources to learn more (connectto blogs, rss feeds, new content)Listen to the communities that they follow </li></ul> <p>What We will do 9. Inactives want to know as much as we can,try to turn them into anothertechnoprofile. What we expect </p> <ul><li>Get listed on google search/placesMake information very easilyaccessible (SEO, specific services)Get listed in directories of all kindsHave a good website </li></ul> <p>What We will do 10. Questions? Follow us on twitter @imcmonthly and / imcmonthly</p>