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Presents Presents

Technographic profiles

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Page 1: Technographic profiles

PresentsPresents

Page 2: Technographic profiles

TechnographicechnographicProfilesProfiles

Page 3: Technographic profiles

TheTheProfilesProfilesTheTheProfilesProfiles

Page 4: Technographic profiles

CREATORCREATORSSlisten, talk about us, energized

about us, support others, help design message

What we expectWhat we expect

- listen to their content, - give them trials, samples, - invite them to forums/online helpdesks, - let them have input

What We will doWhat We will do

Page 5: Technographic profiles

CriticsCriticsListen, talk about us, energize others, they need support

What we expectWhat we expect

- know what they’re commenting on, what’s important to them, understand how critical they are, put your business/pages right in front of them and have them review it (online content placement), generate advocacy, give them influence on the 4p’s

What We will doWhat We will do

Page 6: Technographic profiles

CollectorsCollectorslisten to who they listen to, talk to each other, energized about us, share with eachother

What we expectWhat we expect

- know who spreads the word/ collects info related to your business, use their channels to connect with other collectors, use their tags/trends/content to filter down to higher potential users, Take advantage/participate in the sharing community

What We will doWhat We will do

Page 7: Technographic profiles

JoinersJoinersunderstand them, build/join community, excited about us, listen to discussion of community

What we expectWhat we expect

- Know which sites people who are most likely to use/buy/follow/read are using & why their using. Make information easily available for them (ads, fan pages, celebrity tweeting etc.)Give them the opportunity to participate and make it easy. Connect them to like minded users and listen to their conversation

What We will doWhat We will do

Page 8: Technographic profiles

SpectatorSpectatorsswant to know what they want,

excited about us, embrace us

What we expectWhat we expect

- Know what content is important to them, follow their consumption habits/trendsBuild content and make available to spectators based on habits/trendsGive them something cool/interested to get excited aboutProvide them resources to learn more (connect to blogs, rss feeds, new content)Listen to the communities that they follow

What We will doWhat We will do

Page 9: Technographic profiles

InactivesInactiveswant to know as much as we can, try to turn them into another technoprofile.

What we expectWhat we expect

- Get listed on google search/placesMake information very easily accessible (SEO, specific services)Get listed in directories of all kindsHave a good website

What We will doWhat We will do

Page 10: Technographic profiles

Questions?Questions?

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