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BEYOND RETARGETINGUSING eCOMMERCE DATA TO GROW YOUR BUSINESS
April 9, 2023
+17.5%
+27.1%
Website, Online Mentions, Ads
Newspaper Ads, Articles
Text, Mobile, Web
PersonalRelationships
News Feeds
Television
Other Channels
Reviews
In-Store
Experience
2. SEGMENTATIONCreate smart
consumer segments.
1. DATAStart with the right
audience data.
4. MEDIAChoose the right channels
across Display, Mobile, Video & Social.
3. CREATIVEBuild a unique
message per user.
5. ANALYTICSUse cross -channel
attribution & insights.
Adroit’s Teamof Experts
THE ADROIT FIVE STEP SOLUTION
7
THE RIGHT DATA
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1st Party Data 3rd Party Data
Proprietary Data Co-OpCaptures & models 300MM+ unique cookies every month, anonymously collected from 100s of brands.
External Data for Retailers
DMP Onboard via:
Server to Server, FTP Transfer,
Pixel Fire
• Pre-defined Segments
• Event-level Log Data
• Custom Data
On-SiteOnboard via:
Pixel-Free/Pixel
CRM Onboard via:
LiveRamp
POS
LoyaltyProgram
e-Commerce
Mobile
DirectMail
PIXEL-FREE DATA COLLECTIONAdroit Digital & MediaMath have exclusive access to use Akamai’s pixel-free technology.
With your site powered by Akamai, our joint team can integrate to capture 100% of users across all pages, with no pixels needed.
PIXEL-FREE PIXELS100% site coverage Up to 70% missed users based on pixel
placement*
100% uptime Up to 30% failure rate*
Sets cookie in 100-200ms Average homepage latency of 35%*
Cookie set once per user per 28 days Often fires on every single page load
No IT development IT adds pixels to Web site or integrates with tag manager
ADROIT’S EXCLUSIVE DATA CO-OP
The Adroit Online Co-op captures 300 million unique cookies every month and is the catalyst for our full-funnel solution suite.
DATA CO-OP
HOW DOES A CO-OP COMPARE?
Public & Paid Exclusive & Free
ADROIT & RETAIL
WE DELIVER SUCCESS TO OVER 200 RETAIL CLIENTS.
IN 2013:• Junior Apparel Brand: Consistently achieving 40-50% New-To-File rate• Home Décor & Art Site: 4:1 holistic ROI across all tactics & channels• 66% of our clients in Retail contributed to the Data Co-op• Co-op contributors saw 24% higher CTRs & more than 50% lower CPAs
compared to non-contributors
CYBER MONDAY:We delivered more than $10 MM in revenue for our retail customers.
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Pixel-Free Data Collection + Remarketing
Exclusive In-Market Shopping Data Via our Co-op
Cross-channel, Brand-Safe, Programmatic Media
Actionable Insights & Analytics
