Tech Talk with Adroit Digital: Beyond Retargeting: Activating E-Commerce Data to Grow Your Business

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Text of Tech Talk with Adroit Digital: Beyond Retargeting: Activating E-Commerce Data to Grow Your Business

  • 1. BEYOND RETARGETING USING eCOMMERCE DATA TO GROW YOUR BUSINESS February 3, 2014
  • 2. News Feeds Other Channels Personal Relationships Twitter Text, Mobile, Web Reviews Newspaper Ads, Articles In-Store Experience Website, Online Mentions, Ads Facebook Email Television
  • 3. THE ADROIT FIVE STEP SOLUTION 1. DATA Start with the right audience data. 5. ANALYTICS Use cross -channel attribution & insights. Adroits Team of Experts 2. SEGMENTATION Create smart consumer segments. 4. MEDIA 3. CREATIVE Choose the right channels across Display, Mobile, Video & Social. Build a unique message per user. 7
  • 4. THE RIGHT DATA 1st Party Data DMP Onboard via: Server to Server, FTP Transfer, Pixel Fire Pre-defined Segments 3rd Party Data On-Site CRM Onboard via: Pixel-Free/Pixel Onboard via: LiveRamp Email e-Commerce Direct Mail Mobile Captures & models 300MM+ unique cookies every month, anonymously collected from 100s of brands. POS Event-level Log Data Custom Data Proprietary Data Co-Op External Data for Retailers Loyalty Program 8
  • 5. PIXEL-FREE DATA COLLECTION Adroit Digital & MediaMath have exclusive access to use Akamais pixel-free technology. With your site powered by Akamai, our joint team can integrate to capture 100% of users across all pages, with no pixels needed. PIXEL-FREE PIXELS 100% site coverage Up to 70% missed users based on pixel placement* 100% uptime Up to 30% failure rate* Sets cookie in 100-200ms Average homepage latency of 35%* Cookie set once per user per 28 days Often fires on every single page load No IT development IT adds pixels to Web site or integrates with tag manager
  • 6. ADROITS EXCLUSIVE DATA CO-OP DATA CO-OP The Adroit Online Co-op captures 300 million unique cookies every month and is the catalyst for our fullfunnel solution suite.
  • 7. HOW DOES A CO-OP COMPARE? Public & Paid Exclusive & Free
  • 8. ADROIT & RETAIL WE DELIVER SUCCESS TO OVER 200 RETAIL CLIENTS. IN 2013: Junior Apparel Brand: Consistently achieving 40-50% New-To-File rate Home Dcor & Art Site: 4:1 holistic ROI across all tactics & channels 66% of our clients in Retail contributed to the Data Co-op Co-op contributors saw 24% higher CTRs & more than 50% lower CPAs compared to non-contributors CYBER MONDAY: We delivered more than $10 MM in revenue for our retail customers. 12
  • 9. Pixel-Free Data Collection + Remarketing Exclusive In-Market Shopping Data Via our Co-op Cross-channel, Brand-Safe, Programmatic Media Actionable Insights & Analytics