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I updated my slidedeck from my Skillshare class so that I could teach the course internally at Group Commerce. If you would like to teach UX within your company, try to use examples with which your coworkers are familiar. This way, stepping into the shoes of the users and evaluating their needs based on the product, is not so difficult.
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You Don’t Know
C.R.A.P. about UX &
UI
Who are you?
Why are you here?
What do you think UX is?
How can it help you with what you do?
Lets Play a Game!
What is User Experience?
All aspect’s of user’s interaction with the company, its services and its products. Not only in relationship to software.
Meet the needs of the customer.
Make the products enjoyable.
Go beyond what the customer says they want.
User Experience
MarketingBrandingQuality of Service
*Nielsen-Norman Group
Gulf of Evaluation
We want a small gulf!
The common goal of all products
*Norman, D. The Gulf of Evaluation
Small Gulf of Evaluation
Training is not an excuse for poor
design
User Centered Design• User Research: Sychronous / Asynchronous, Time Sensitive• Design: Low / High Fidelity &/or Interactive• Evaluation: Remote or Onsite, Unmoderated or Not
The user is always right
…but they rarely know what they want
…and they hardly ever know what they need
Personas
When to use: The end-users’ goals are unclear, the team isn’t sure how to prioritize features
Why: Identify your most important
customers Identify user goals and
objectives. Capture use cases for the
product Develop an idea for the
market Have a common “person” to
point to
Tool to Try: Usersbox.com
Personas:
Who are the primary users? In & Out of GC
What about the secondary users?
…and tertiary?
What matters for the business?
Task Analysis
When to use: At the beginning of every design cycle.
How to use: Break a goal into specific tasks. These tasks may be referred to as
requirements Assign a priority to these
requirements based on user research and business needs. Low, Medium, High or N/A
Task AnalysisLets Try an Example
Visual Design in UI Design
Contrast: If they’re not the same, make them different
Repetition: Repeat colors, shapes, fonts & sizes. Reuse patterns.
Alignment: Line things up. Make it clean.
Proximity: Group LIKE things. Put similar information close together. Organize & De-Clutter
Point out C.R.A.P. in Google Search
Design Exercise
Re-organize a flier
Click icon to add picture
Are we ready to sketch?
Metaphors and UI Patterns
Map to some facet of the real world task
Direct engagement & manipulation
Lots of resources out there: UI-Patterns.com Yahoo! Design Pattern Library Book: Designing Interfaces by
Jenifer Tidwell Site:
http://designinginterfaces.com/firstedition/
Example Metaphor
Usability Testing
Is this familiar?
Why we test:
VCR Buttons to Control a Printer Tabs of Arbitrary Groups
Samples from Interface Hall of Shame
Usability Testing
Test if a page becomes more usable because of the layout.
What does the layout communicate?
Guidelines: Test the interface, not the user Give clear scenarios and tasks to
accomplish
Quick & Dirty: Not much time, Grab a co-worker
Formal: Determine time requirements for task completion, compare two designs on measurable aspects Requires Experiment Design
