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http://spr.ly/SAP_Predictive - Today, predictive analytics is used mostly in marketing and sales for help in retention, cross-sell/upsell, and direct marketing efforts. But change is coming…Register for TDWI Webcast on Big Data and Predictive Analytics http://spr.ly/TDWIPredictive
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Predictive AnAlytics for Business AdvAntAge
Today, predictive analytics is used mostly in marketing (64%) and sales (54%) for help in retention, cross-sell/upsell, and direct marketing efforts (source: Figure 3).
But change is coming…
TDWI INFOGRAPHIC
In the near future, respondents believe that business analysts will be the primary users, along with statisticians:
Currently, statisticians and business analysts are the primary builders of predictive models:
StatiSticianS BuSineSS analyStS
86%79%
StatiSticianS BuSineSS analyStS
63%76%
Source: Figures 8, 10
the user is chAngingnew use cAses Are on the horizon over the next three yeArs, including:
Source: Figure 2
72%
Big dAtA is Also driving chAnge
Source: page 22
Most of those who use or are investigating predictive analytics have a big data effort under way in some form:
77%
69%
52%
OptimizatiOn
RiSk
Quality aSSuRance
new dAtA tyPes will Be used
Source: Figure 4
Organizations plan to include more than just structured data in their predictive analyses in the next three years:
71%Real-time
72%GeOSpatial
76%text
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tdWI’S beSt PractIceS rePort Predictive Analytics for Business Advantage
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