Pre-Conference Survey

Initial Findings (survey still running)

Category Questions

Survey  run  in  week  before  TADSummit,  gathering  opinions  from  TADSummit  address  list  (currently  1600).    Presents  a  balanced  view  across  the  TAD  ecosystem  –  51  respondents  

(note  survey  is  sFll  running).  

0   1   2   3   4   5   6   7   8  

Sri  Lanka  Malaysia  

Saudi  Arabia  UK  

Ireland  Turkey  

South  Africa  Canada  

Australia  Sweden  

Italy  US  

China  Slovakia  Bulgaria  

Switzerland  Greece  

UAE  Spain  

France  

#  of  responses  

Axis  Title  

Q1.  Which  Country  are  you  based?  

0   5   10   15   20  

Telco  

Vendor  

Developer  

#  of  responses  

Axis  Title  

Q2.  What  is  your  business?  

Category Questions

0%   5%   10%   15%   20%   25%   30%   35%   40%   45%  

Global  US  UK  

Slovakia  Canada  

Middle  East  Turkey  Nordics  EMEA  

%  of  respondents  

Q4.  Which  Regions  do  your  serve?  

0   2   4   6   8   10   12   14   16  

Start-­‐up  (<10)  

Small  (10  to  <50)  

Medium  (50  to  <250)  

Large  (250  to  <2500)  

Really  Large  (2500  to  <25k)  

Really  Really  Large  (25k+)  

#  of  respondents  

Q3.  What  is  the  size  of  your  business?  

Nice  mix  of  company  sizes  given  the  inclusion  of  developers,  with  generally  a  global  focus.    But  we  have  some  regional  focus  and  country  focus  so  again  a  good  balanced  mix.  

Technology Questions

0   5   10   15   20   25   30   35   40   45  

Telecom  app  servers  /  pla`orms  

SMS  pla`orms  

USSD  pla`orms  

Telecom  APIs  

API  Management  

IMS  

Telecom  FOSS  (Free  and  Open  Source  Sobware),  e.g.  Clearwater,  Mobicents  

WebRTC  

Cloud  CommunicaFons  

M2M  

IoT  

Mobile  SDKs  

VOTES  

Q5.  What  technologies  are  of  most  of  interest?  

This  is  a  common  trend  I’ve  seen  in  several  of  surveys,  a  broadening  interest  across  a  range  of  telecom  technologies.    APIs  remain  top,  but  app  servers  and  WebRTC  are  rising.  

Technology Questions

Naturally  a  focus  on  the  telecoms  verFcal,  but  Finance,  Healthcare  and  Consumer  have  a  strong  showing  (Customer  Care,  Legal,  Retail  and  Emergency  Services  were  broken  out  by  

several  respondents  in  the  ‘Other’  category  so  are  included)  

0   5   10   15   20   25   30   35   40   45  

AutomoFve  

Consumer  

EducaFon  

Energy  Oil  /  Gas  

Finance  /  Banking  

Government  

HealthCare  

Insurance  

Manufacturing  

Media  /  Entertainment  

Real  Estate  

TelecommunicaFons  

Emergency  services  

Retail  

Legal  

Customer  Care  

Votes  

Q6.  Which  Industry  VerMcals  are  you  interested  in?  

Technology Questions

This  is  a  common  trend  I’ve  seen  in  several  of  surveys,  a  broadening  interest  across  a  range  of  telecom  APIs  –  the  challenge  being  able  to  use  them  across  a  country  /  region.    Normally  

SMS  is  top,  but  I  think  TADS  has  a  slight  bias  to  a  broader  use  of  Telecom  APIs  

0   5   10   15   20   25   30   35  

SMS  MMS  USSD  

Audio  Calls  Video  Calls  WebRTC  

RCS  (Rich  CommunicaFons  Service)  Audio  Conferencing  Video  Conferencing  

Payment  LocaFon  

Chat  Billing  

Customer  Profile  Address  Book  

Device  type  /  capabiliFes  IPTV  M2M  

IdenFty  SubscripFon  

Storage  (Cloud)  NFC  (Near  Field  CommunicaFons)  

Votes  

Q7.  Which  Telecom  APIs  are  you  the  most  interested?  

Q8. What Questions do you want to ask the Keynotes?

Consolidated  down  from  a  much  longer  list  with  duplicaFon  removed.    Its  an  impressive  and  interesFng  list  of  quesFons  that  shows  the  power  of  an  ecosystem.  

Khairil, Axiata

What  is  the  one  most  important  thing  telcos  must  do  in  2015  to  be  successful  in  service  innovaFon?  Why  have  Telco  CxOs  responded  so  slowly  to  OTT  compeFFon?  How  do  you  see  the  Telecom  API  ecosystem  evolving?  Why  is  service  innovaFon  for  telcos  so  hard?  Should  telcos  become  ISPs  and  leave  service  innovaFon  to  others?  

Amos, Dialog Axiata

Why  has  Dialog  suceeded  where  developed  market  telcos  have  struggled?  What  is  the  one  thing  you  would  do  differently  in  Ideamart?  Is  your  experience  addressable  to  developed  markets?  How  do  you  see  the  Telecom  API  ecosystem  evolving?  Can  telcos  innovate,  or  should  they  leave  that  to  other  companies?    But  can  telcos  work  with  other  companies?  

Roy, Fring

What  is  the  hardest  part  of  being  an  OTT  service  provider?  Can  telcos  innovate  in  communicaFons  now  the  client  is  lost?  By  2020  can  telcos  sFll  make  money  on  voice  and  messaging?  How  do  you  see  the  Telecom  API  ecosystem  evolving  

Duygu, Turkcell

What  are  the  opportuniFes  for  developers  outside  turkey  to  develop  apps  for  Turkcell  using  Turkcell's  APIs.  How  do  you  see  the  Telecom  API  ecosystem  evolving  Which  API  generates  the  most  revenue,  and  what  are  its  customers  /  use  cases?  

James, Truphone

Which  new  services  are  you  most  interested  in?  Do  you  think  of  Truphone  as  a  Telco  or  an  OTT  service  provider?  How  do  you  see  the  Telecom  API  ecosystem  evolving  By  2020  can  you  sFll  make  money  on  voice  and  messaging?  What  is  the  one  most  important  thing  telcos  must  do  in  2015  to  be  successful  in  service  innovaFon?  

Q9 What Questions do you want to ask the Closing Panel on the Future of Telecom Application Development

Consolidated  down  from  a  much  longer  list  with  duplicaFon  removed.    Its  an  impressive  and  interesFng  list  of  quesFons  that  shows  the  power  of  an  ecosystem.  

•  What is your view about telco app market in 2020 - will it exist? Will it just be part of Apple and Google's stores?

•  We've struggled working with telcos, can they really change or should we focus on our direct channel?

•  APIs beyond voice, billing and messaging, e.g. profile, require us to work with telcos, but we need national/global APIs, can new Telco APIs succeed?

•  Can telcos really work with developer partners? Currently its just words not deeds, its not a good situation.

•  Aggregators deliver the Telecom APIs we need, are telcos relevant beyond providing wholesale services to aggregators?

•  Is AT&T and Orange's 'go it alone' approach to APIs sustainable?•  Will WebRTC replace Telecom APIs?•  Is building to RCS APIs worth the investment? There are no country-wide APIs, is it alive

or dead?•  Why is WebRTC so complex compared to everything else in HTML5? Why are there so

many confusing tools for WebRTC?•  Is USSD viable in developed markets? Iphone support of USSD is 'patchy.'•  What will be the popular TAD use cases in 2015 and beyond?

Questions 10-12•  Q10 Who are the 3 people / organizations you most want to

meet at TADS?–  Top 3 categories: Developers, Carriers, Technology Vendors.

Obvious but is shows the focus is across the ecosystem.–  On named individuals almost everyone one of the presenters

got a vote, but Khairil from Axiata came top by a whisker

•  Q11 What are the 3 things you want out of TADS–  Networking was the dominate requirement–  The next 3 were all around the same importance: Leads,

Discover new services, and Find partners

•  Q12 Overall Agenda Comments–  Focus on case studies is the dominant requirement, and keep

vendor marketing to a minimum.

QuesFons  10-­‐12  confirmed  the  need  to  keep  TADS  focused  on  building  the  ecosystem,  with  a  pracFce  focus  through  case  studies,  with  networking  being  a  criFcal  requirement  

Q13 What is your view of the work streams?

Work  stream  appear  a  big  hit,  and  give  a  break  from  the  back  to  back  case  studies  to  frankly  share  insights  and  experiences.    Let’s  hope  we  deliver  on  that  interest  J  

0   5   10   15   20   25   30  

Work  Stream  1.  Go-­‐to-­‐market  recommendaFons  for  Enterprise  Services.  

Work  Stream  2.  How  do  Telco  and  Vendor  Ecosystems  work  together?    

Work  Stream  3.  Telecom  ApplicaFon  Developer  Showcase.  

Work  Stream  4.  InnovaFon  in  legacy  consumer  services.    

Work  Stream  5.  Processes  for  successful  new  service  commercializaFon.    

Work  Stream  6.  Reviewing  how  TADHack  can  create  a  service  innovaFon  pipeline.    

Very  interested  

Interested  

Not  interested  

Q14. TADS 2015 Ideas, to get around the crazy telco travel restrictions

Clearly  gemng  the  content  online  is  criFcal.    Next  is  a  hybrid  event,  closely  followed  by  using  web  conferencing  for  speed  network.    This  endorses  the  ideas  for  TADS  2015.  

0   5   10   15   20   25   30  

In-­‐person  event  

Online  event  

Hybrid  in-­‐person  /  on-­‐line  event  

Online  speed  networking  using  web  conferencing  

Live  Streaming  of  sessions  with  online  Q&A  

Sessions  recorded  and  available  off-­‐line  

very  interested  

interested  

not  interested  

Questions 15-16•  Q15 What developer communities are you involved with?

–  A very good comment made by several respondents is most communities are about info distribution, so developers are members of many online communities

–  It was a long list covering Github, Apple, Android, TADS and even some telco communities with Dialog coming top given its focus in TADSummit.

•  Q 16 How do you find business?–  This backs up the important of networking in Q11. And the

importance of getting the content online to support people’s online marketing campaigns.

Endorses  the  importance  of  gemng  the  TADSummit  content  online  and  supporFng  networking  throughout  the  event.  

0   5   10   15   20   25   30   35   40  

Networking  (especially  through  events  like  TADS)  

Online  MarkeFng  (Linkedin,  search,  content,  etc.)  

Direct  B2B  Sales