TADSummit 2014 Brief and Agenda

Organizer: Alan Quayle +1 908 419 6960 [email protected] JAQ Events Logistics: Karin Johnson +1 301 938 8801 [email protected] Page 1 of 9

TADSummit 2014 EVENT AGENDA

Wednesday: 12 November

OPENING KEYNOTES

7:30 Breakfast, Networking and Exhibition

GIZA Fuaye (GIZA Foyer)

9:00 Welcome Address Building the TAD Ecosystem Introducing some of the TADHack Winners:

Ruwan Dissanayaka, Founder and COO, Extrogene Ben Klang, Chief Technologist, Mojo Lingo Rob Pickering, CEO, ipcortex Marte Soliza, Co-founder and CTO, Insync

Alan Quayle

9:15 Axiata Group's Service Innovation Vision

Mohd Khairil Abdullah Group Chief Marketing & Operations Officer Axiata Group

9:30 Building a Successful Service Innovation Ecosystem, Dialog's IdeaMart

Amos Manasseh Practice Leader API Ecosystem Axiata Group

9:45 The Life of a New Communications Service Provider

Roy Timor Rousso CEO Fring

10:00 Turkcell’s API Business Strategy

Duygu Defne Lead Product Manager Corporate VAS Turkcell

10:15 The Services Vision of a Global MVNO / Online Service Provider (OSP)

James Tagg Founder & CTO Truphone

GIZA

10:30 Coffee, Networking and Exhibition


PLENARY 11:10 Dialog's success story of building a developer ecosystem

using hSenid Mobile's Telco Application Platform Unique challenges in building the ecosystem and in

opening up APIs to everyone Case study of applications/ products that have

emerged so far Roadmap of Ideamart

Venura Mendis Head of Product Service Innovation Dialog Axiata Dinesh Saparamadu CEO hSenid Mobile

11:30 Innovation in the network – Adding value to voice The 3 fundamental types of Telecom Application

Development Telecom Application Development inside the network From concept to launch: Bouygues Telecom’s B.Duo

service Key learnings for in-network innovation

Patrice Crutel Senior Architect, Core Network & Services Bouygues Telecom Mark Windle Head of Marketing OpenCloud

GIZA


PLENARY (continued) 11:50 Managing Identity across the "Telephony of Things"

Proliferation of devices: watches, sensors, tablets and connected cars

Customers need to leverage the intelligence of the network to manage devices by presence and location

Opportunity to keep a record of all activities in your personal timeline: track notes to phone calls, what documents were shared and to whom, etc.

Making telco services extensible by through Telco APIs

Rudolph Sarah VP Cloud Etisalat Adam Kalsey Director, Tropo Academy Tropo

12:10 Building a Service Innovation Ecosystem Building a focused ecosystem to deliver the most value

from telcos' capabilities Reviewing Huawei's industry partner ecosystem Empowering partners to deliver world-class services Understanding business model alignment across the

ecosystem Reviewing the practical application of the innovation

ecosystem

Mac Taylor Senior Business Consultant Huawei

12:30 Restcomm App Store: A new marketplace for communication apps The Restcomm App Store allows rapid app deployment

across SS7, SIP and WebRTC networks It opens opportunities to mainstream developers, who

can focus on innovation and creation, while service providers bring to the table distribution, billing and quality of service

Case study of a Telco leading the charge in service innovation on their experiences with the Restcomm App Store

Athar Rafiq Sr. Manager IT Planning & Assurance uFone Wasim Baig Principal Consultant Convergence

Jean Deruelle Co-Founder & GM Europe Telestax

12:50 Case Study: Orange Libon (probably) the World’s most Successful Telco IP Communication Service Reviewing the history, user / customer / operator

proposition, and market status of Orange Libon Understanding how a disruptive team and service can

thrive within a Telco Presenting a view on the future of Telco communication

services Explaining how any Telco can adopt or interoperate

with Libon

Karel Bourgois Director - Product Owner, Libon Orange

GIZA

13:10 Lunch, Networking and Exhibition



WORKSTREAMS 14:10 Work Stream 1:

Go-to-market recommendations for Enterprise Services

Go-to-market remains a critical barrier to service innovation success. Through a series of case studies and facilitated group discussions this workshop will produce a series of recommendations and actions we need to take as an industry to solve the go-to-market challenges.

Moderator

Mac Taylor

Senior Business Consultant Huawei

14:10-14:40 Panel Discussion

Panelists

James Tagg Amos Manasseh Founder & CTO Practice Leader Truphone API Ecosystem Axiata Group

Luis Quina Borges Alex Economon Co-founder & COO Director Business Apidaze Development Nexmo

David Walsh Rudolph Sarah CEO VP Cloud Shango Etisalat

Work Stream 2: How do Telco and Vendor Ecosystems

work together? There is a dynamic tension between the telco, technology / ecosystem providers and service innovators. Through a series of case studies and facilitated discussions this workshop will produce a series of insights, recommendations and actions to achieve a vibrant and profitable telecom application developer ecosystem.

Moderator

Alan Quayle


Panelists

Grzegorz Sikora Mark Windle Service Expert Head of T-Mobile Poland Marketing OpenCloud

Venura Mendis Sebastian Head of Product Grabowski Service Innovation R&D Center Dialog Axiata Director Orange

Antonio Consoli Jean Deruelle Business Consultant Co-Founder & Huawei GM Europe Telestax

Jens Schroeder VP Product and Development tyntec

Work Stream 3: Telecom Application Developer

Showcase Showcase for telecom application developers to show their creativity from demonstrators to fully fledged and deployed products.

Moderator

Mark White

Founder & CEO Locatrix

It’s Not About the Minutes/Data: Adapting Telecom to a Changing Marketplace

Ben Klang Chief Technologist Mojo Lingo

Create a platform for innovation, externally and internally. Discover new revenue streams with in-call applications

Re-inventing Value Added Services for MNOs

Chris Bourlis Director of Applications and Services arx.net

Offer customers enriched propositions Claim back subscriber loyalty

Telcos & Mobile Developers Ecosystem - Challenges & Learnings

Dr. Osama Moustafa CEO Tawasol IT

Fundamental Rethink Required by Operators Factors of success in collaboration

between Telco & Developers Success Stores & Case studies

TADHack Philippines Winner Team Anyare Marte Soliza Co-founder and CTO Insync

Anyare is a telecom app that keeps you updated anytime, anywhere (with cellphone signal at least). Plus an update on Insync

BABYLON 2 PETRA GIZA


WORKSTREAMS (continued) 14:10 (cont.)

Work Stream 1: Go-to-market recommendations for

Enterprise Services

14:40-15:20 Work Tables Table 1. Operator Processes and Organization Who are the right groups within

operators to work with? How to manage corporate anti-

bodies and business as usual mentalities?

What is the role of the operator in building a viable service innovation G2M story?

How do operators evolve from selling standard voice, messaging, data and subsidized handsets to an enterprise and small / medium business markets?

How can they build processes to market tens and then hundreds of innovative services?

What is the right way to start: POC (Proof of Concept), initial customers, feedback and learning?

Table 2. Business Model Alignment What is the role of the developer

in supporting the new service with professional support?

How will they be properly compensated?

How to build a solid three-way partnership between developer, vendor and operator?

What are the right business models and how can incentives be properly aligned?

15:20-15:30 Synthesis and Conclusions

Work Stream 2: How do Telco and Vendor Ecosystems

work together?

14:40-15:20 Work Tables Table 1. Operator-led Ecosystem What are the strengths and

weaknesses of telco-led ecosystems?

Will an operator need to support all options in this ecosystem matrix?

Will the availability of WebRTC and browser/device push messaging make the wholesale option niche?

Recommendation on the prioritization of the operator-led ecosystem options.

Table 2. Vendor-led Ecosystem What are the strengths and

weaknesses of vendor-led ecosystems?

What are the different types of partner ecosystem really assumes a platform partner, but there are other partners?

Will the availability of WebRTC and browser/device push messaging make the wholesale option niche?

Recommendation on the prioritization of the vendor-led ecosystem options.


Work Stream 3: Telecom Application Developer

Showcase

From Yesterday to Tomorrow: Traditional Combined with Cutting-Edge Application

Luca Pradovera Voice Application Developer Mojo Lingo

Analog to digital, and digital to contextual communication. Facilitate communication within organization by accessing company knowledge from previously silo-ed systems Open, distributed, real-time communication

Matthew Hodgson Co-founder Matrix.org

Create and manage fully distributed (eventually consistent) conversations with no single points of control The rapidly changing environment for telco application developers

Mark White Founder & CEO Locatrix

Managing & creating sustainable models for commercialization Will WebRTC applications remove the dialtone?

Rob Pickering CEO ipcortex

WebRTC applications can interact with telephony to "upgrade" or augment. Or will E.164 numbers and simple audio for universal connectivity become irrelevant? TADHack Sri Lanka Winner Extrogene

Ruwan Dissanayaka Founder & COO Extrogene

Offerhut is a pull advertising platform, a one-stop-offer-platform for enterprises to advertise their offers, and for consumers to query available offers

BABYLON 2 PETRA GIZA


WORKSTREAMS (continued)



16:00 Workstream review Each of the work streams will report back through the facilitation leader

the insights, recommendations, actions, and group discussion

GIZA

PLENARY 16:40 The Business Intelligence Challenge

Embedding communications into business applications Mitigating risk in a competitive environment Marketing solutions globally Challenges as a demand channel for ICT services

Sebastian Grabowski R&D Center Director Orange Doug Tait Director Telecoms Markets Oracle

17:00 Enterprise Self-Service Solutions for the Mobile Cloud Benefiting from the Market for Enterprise Solutions Managing the IN to IMS/LTE transition in Communication

Services Improving time to market with a Service Creation

Environment Reviewing the Multi-tenant Enterprise Self Service Portal Understanding the roles of SIP and WebRTC Benefits of Diameter Authentication & Charging for

Enterprise Solutions

Kent Winter Vice President APEX Communications

17:20 WebRTC is for Telcos too. Today! WebRTC as tool, not as a service Where does WebRTC apply to telcos How to do it. Bypassing the old mindset Telco-WebRTC use cases WebRTC exposure of carrier VoIP. Demo

Juan Mateu Founder & CEO Solaiemes

17:40 A WebRTC Powered Travel Agency Evaneos: 130 destinations, 330 local travel agents,

200.000 traveler community Goal: increase conversion by allowing instant contact

between agents and travelers Problem: International calls too expensive for local

travel agents Solution: Development of a WebRTC solution Results: Higher conversion, better customer experience,

lower costs

Yvan Wibaux Co-Founder & CTO Evaneos Luis Quina Borges Co-founder & COO Apidaze

GIZA

18:00 Drinks Reception and Exhibition


19:30

END OF DAY

EVENT LOCATION

Point Hotel Taksim Topcu Cad. No:2 Taksim

Istanbul-Turkey Tel: +90 212 313 5000 Fax: +90 212 313 5041 www.pointhotel.com


TADSummit 2014 EVENT AGENDA

Thursday: 13 November

OPENING KEYNOTES

7:30 Breakfast, Networking and Exhibition


9:00 Instant Open Source Communication Solutions with Ubuntu, Clearwater, OpenCloud, and Restcomm Using Open Source communication solutions to solve operator's problems in new innovative and cost-effective ways. This session will show a PoC around autoscaling IMS and cloud-based communication platforms.

James Body Head of R&D Truphone John Zannos VP Cloud Canonical

Darryl Weaver Solution Architect Canonical

9:30 A Case for Identities How Telco industry can play an important role in identity Results of Ericsson Consumer Lab study Trusted identities can be offered by Telcos Operator provided Identity Management: Etalio

George Held VP Commerce Etisalat Group Frans De Rooij Strategic Product Manager Ericsson

9:50 Finding your space in the global Telecom API market Voxbone's experiences and perspectives gained from

enabling many of the leading Telecom API platforms to add global telephone numbers in 50+ countries

Sinch, a spin-off of the successful Swedish OTT service Rebtel, will offer insights from their recent experiences launching its brand new API platform and engaging developers.

Key challenges with enabling developers to create compelling global consumer-facing apps, including making money, user engagement, growth, managing costs and more

Hugh Goldstein VP Strategic Alliances Voxbone Daniel Forsman COO Sinch spin off of Rebtel (a global VoIP provider with 25 million users worldwide) and new entrant in the Telecom API world

10:10 Powering end-user experience with communication APIs Reviewing the state of the art in end-user experiences Understanding the role communication APIs in those

experiences Customer requirements of communication APIs Nexmo's role in delivering world-class customer

experiences

Alex Economon Director Business Development Nexmo Roy Timor Rousso CEO Fring

10:30 Bridging the Innovation Gap Why API exposure strategies aren't enough Why development platform plays are limited on their

own and why technology solutions alone are not enough

How the current innovation business model can be improved

MNO case study and lessons in implementing pilot product testing with subscribers

Evin Hunt CTO Shango

GIZA




WORKSTREAMS 11:20 Work Stream 4:

Innovation in legacy consumer services

A misconception is that innovation is only associated with new services. There is still much innovation possible within the services customers consume today. This stream will dive into ways to improve margin and maintain revenues across all legacy services.

Moderator

Dean Bubley

Founder Disruptive Analysis


Panelists

Amos Manasseh Kent Winter Practice Leader Vice President API Ecosystem APEX Axiata Group Communications

Paul Drew Andrew GM Open Source Nicholson Business Unit Cloud Product Metaswitch Manager Networks Aculab

Hugh Goldstein James Tagg VP Strategic Founder & CTO Alliances Truphone Voxbone

Vincenzo Amorino Senior Systems Expert Telecom Italia

Work Stream 5: Processes for successful new service

commercialization

Service innovation isn’t easy within a telco, but we must never give-up else resign the business to just being an ISP. This work steam will be a frank review of the barriers and how people are finding ways to force action, and even when service innovations get launched how to protect them from the anti-bodies in the rest of the organization.

Moderator

Alan Quayle


Panelists

Rudolph Sarah Mac Taylor VP Cloud Senior Business Etisalat Consultant Huawei

Sebastian Luis Quina Schumann Borges Senior Designer Co-founder T-Mobile & COO Apidaze

Venura Mendis Evin Hunt Head of Product CTO Service Innovation Shango Dialog Axiata

Zhang Zhiming (Richard) Product Director Cloud Service Huawei

Work Stream 6: Reviewing how TADHack can create a

service innovation pipeline

TADHack proved to engage developers beyond anyone's expectations with 700 registrations and 500 attendees. But how can we harness this service innovation pipeline into telcos? The innovators are there and willing to hack on telecom APIs, the technology is mature, but there is a gap. How do we close it with specific steps that deliver business results.

Moderator

Mark White

Founder & CEO Locatrix


Panelists

Ben Klang Marte Soliza Chief Technologist Senior Business Mojo Lingo Consultant Insync (TADHack Winner)

James Body Adam Kalsey Head of R&D Director Tropo Truphone Academy Tropo

Doug Tait Dinesh Director Telecoms Saparamadu Markets CEO Oracle hSenid Mobile

GIZA BABYLON 2 PETRA


WORKSTREAMS (continued) 12:00 Work Stream 4:

Innovation in legacy consumer services

12:00-12:40 Work Tables Table 1. Voice Innovation Marketing, pricing and bundling of

the most basic service – phone calls. How can we convince customers that “talk is good”?

Innovation in plans, such as hybrid pre/post-pay options, migrating users up to rolling one-month contracts etc.

How can new voice services be deployed without resorting to complex VoIP apps? Can we exploit the traditional phone call for messages, social chat, opinion polling, advertising or other mechanisms? Can the “missed call” be monetised?

Table 2. Text and Data Innovation How can SIM Toolkit applications

be exploited to deliver interactive or commerce services to all?

What new use-cases are emerging for text-based VAS?

Managing the risk of cannibalisation by so-called OTT apps, when featurephone users start accessing the web and apps

How can we rekindle the adoption and use of fixed-line services for homes and small businesses?

Whether to “sell your soul” to Facebook’s Internet.org, WeChat or Twitter for basic zero-rated data services, or low-end per-day data plans


Work Stream 5: Processes for successful new service

commercialization 12:00-12:40 Work Tables Table 1. Telco View Should Service Innovation be

structured separate from the rest of the organization?

When does corporate protection of new services get removed so cannibalization can be addressed?

How do we break from the traditional ‘plan and build everything and launch ready to scale to millions with little feature flexibility’?

Innovation means ‘failure is part of the process’, what are the criteria to define failure rather than continuing to searching for the right recipe?

Service innovation with partners is critical, it’s a core assumption of the TAD Manifesto. But how should it be managed?

Table 2: Partner / Developer View What are telecom application

developer requirements for effective partnering?

What are the best processes for working with Ecosystem partners?

What are the typical budgets, people, team mix, approach to market that leads to service innovation success?

Innovation means ‘failure is part of the process’, when do we drop a service versus adapt the plan?


Work Stream 6: Reviewing how TADHack can create a

service innovation pipeline 12:00-12:40 Work Tables Table 1. TAD innovation showcase Discuss and agree recommendations on how a TAD Innovation Showcase can enable anyone to demo services created by the TADHack community to promote not only the service but all the commercial and go to market issues that filter great ideas to market successes. Table 2. A TAD Best Practices Given the different markets, different channels, different people all result in a large range of numbers on revenue share and commercial terms, what commercial aspects can be recommended to accelerate success? Table 3. TAD-Accelerator program Discuss and agree recommendations on a TAD Accelerator program where developers can be introduced to mentors, investors and possibly even development partners to assist them in creating commercial outcomes from their services. Getting funding for anything telecom related is close to impossible thanks to the closed nature of telcos and their large vendors which have scared investors away. 12:40-13:00 Synthesis and Conclusions

GIZA BABYLON 2 PETRA

13:00 Lunch, Networking and Exhibition


14:00 Workstream review Each of the work streams will report back through the facilitation leader

the insights, recommendations, actions, and group discussion.

GIZA


CLOSING PANEL 14:45 The Future of Telecom Application Development and Commercialization

We're leaving the best until last, a rapid-fire review and intense discussion on the future of telecom application development and commercialization. We have the whole ecosystem in one place; hear from the people at the bleeding edge in service innovation share their insights on where to place your bets in 2015.

Moderator

Alan Quayle

Panelists

Amos Manasseh Practice Leader API Ecosystem Axiata Group

James Body Head of R&D Truphone

Luis Quina Borges Co-founder & COO Apidaze

Evin Hunt CTO Shango

Ben Klang Chief Technologist Mojo Lingo (TADHack winner)

Mark White Founder & CEO Locatrix

Dean Bubley Founder Disruptive Analysis

GIZA

15:30

END OF DAY

EVENT LOCATION Point Hotel Taksim

Topcu Cad. No:2 Taksim Istanbul-Turkey

Tel: +90 212 313 5000 Fax: +90 212 313 5041 www.pointhotel.com

Technology

TADSummit 2014 Brief and Agenda