TADHack Keynote from James Tagg Truphone

The 3 Bs of Communication Human Factors in Communication

Body Language Bandwidth Banter

James Tagg CTO

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© 2013 Truphone Limited. All Rights Reserved. June 11, 2014 2

© 2013 Truphone Limited. All Rights Reserved. June 11, 2014

A Distributed Mobile Network in 8+ Countries

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Or More Simply Two master nodes and distributed GGSN and MSCs


Who Uses Truphone & Why?

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•  What do you do if you have two sites in two different countries and you work in both, or perhaps you manage people in both?

•  With one phone you are home in more than one country. •  You have multiple numbers on your phone.


•  Shannon’s law:- Communication is like entropy – The equation shows the symbolic capacity of a channel in the presence of noise.

•  Polymath •  Invented the analogue computer •  Did the original mathematics of chess •  Proved the one-time pad (a type of code) is

unbreakable.

•  Strange consequence that crosswords can exist in the English language. Linguistic: S/N = 2+.

•  Did he start our industry?

Claude Shannon Origins of the Science of Communication


Written language origin Sumer 3000BCE, Mesopotamia - Cuneiform But it happened much earlier

Symbols of the World Latin Hello Reader Japanese 読者こんにちは Russian Здравствуй читатель Greek Γεια σας αναγνώστη Hebrew שלום קורא Arabic ممررححبباا ققااررئئ Chinese 讀者：您好！ Chinese2 读者：您好！simplified Korean 리더 인사 Japanese 読者こんにちは Linear-a can’t be translated! Linear-b (best I could do is new wine) Lao ສະບາຍດ'ຜ)*ອ,ານ Hindi पाठक (hello) Persian سسللاامم خخووااننننددهه Hieroglyphics


•  French / Spanish - Phonetic Auditory Languages •  English - Irregular Visual Language

–  Leicester, sugar •  Chinese / Japanese Motor Cortex Languages

–  Children learn through repeated writing.

•  We can see this in MRIs and previously with brain dysfunction.

•  Someone dyslexic people are affected in one

language but may not have the problem in another.

Good book on this is Proust and the Squid, Maryanne Wolf, MIT. We co-opt our Brains for Symbolic Language


“That song really spoke to me (man)”, is not communication. Although some inanimate objects do communicate. Light houses for example. (Don’t crash on this rock.)

With the help of machines Who is communicating? Usually people!

Are we becoming antisocial animals?


We can recall more than 1000 faces in < 370ms each. Super recognizers can do every face they ever saw!

We are poor with names. (and symbolic memory in general) We are usually quite good at telling who works for who. (hierarchy) We get embarrassed (for example doing a handshake) We get VERY embarrassed by miscommunicating.

When was the last time you spoke to the wrong person? We are very political animals (friend / foe - its in a specific part of your brain that if damaged it gives you imposter syndrome.)

We are very poor at precise communications. Given we like visual things we are very bad a generating visual things. We like F2F. We are poor at paying attention.

Humans are Good and Bad at Things


•  We live in hierarchies •  We live in families •  We have strong rules of etiquette around communication

The first thing to realize is we are social animals People are a bit odd – even me…

https://www.youtube.com/watch?v=6c0BfTghUNo


Body Language follows the "7%-38%-55%" rule. Why are we here? We like to face to face.


“Computers don’t have face to face meetings.” 7% words 38% tone of voice – bandwidth in channel 55% body language – video We have a strong requirement to develop trust And when you don’t have video and audio you need other means…

Computer v Man (Mechanistic v Emotional) What’s the difference?


•  iMax, video 7000 by 10000 pixels 100fps. Sound 7 channel. 21bit 100 samples •  Digital equivalent of reality = video 10000 times greater and audio field. (need

head tracker) •  Fermi Lab life : one hundred trillion samples per inch of pixelation but this is

only a ‘simple’ quantum view. •  Maybe super-infinite. (and quantum, highly controversial!)

Can you can never have enough, our bandwidth is huge Bandwidth of Reality


It’s not just a language thing. Watch the sketch. It’s old fashioned. Background Context

Learning Swedish with The Two Ronnies

https://www.youtube.com/watch?v=6vMsCEWbd-A

Start 1:55 Stop 2:41


•  For non-English speakers. It’s a phonetic trick.

•  X = eggs •  F = have

Just so you get the joke… While I get it cued up


•  Question: What would you like for breakfast? •  Answer: X N M

•  Why is humor there? •  We use humor a lot to cope with ambiguity (so we can laugh it off) •  We use it to get people to pay attention. •  Humor is all pervasive. •  Computers are not very funny.

In my family because we have seen the sketch the following is a hilarious joke.

Background Context is Powerful


Here are some computer jokes… •  Q: What is the difference between leaves and a car? •  A: One you bake and brush and rake, the other you rush and brake and

bake.

•  Q: What do you call a strange market? •  A: A bizarre bazaar.

They don’t have the same ‘Qualia’ as us (intensity of experience)

Computer Humor, Computer Communications


•  How do you get someone to pay attention?

•  Be there in person!

•  But if not then how? –  Tell a joke –  Use bandwidth –  What…?

•  It affects all sorts of things. –  Memory –  Learning of skills –  Comprehension Mostly we don’t pay attention…

Lecture Effect, Learning and Memory:- We are a massive filter. Humans Have Selective Attention


Take a look at the successes. What do they excel in? •  Discovery (Facebook and LinkedIN are good at this)

–  Social graph (who knows who) –  Faces (and images and face recognition and tagging) –  Hierarchy (who works(ed) for who) –  Background context (Lot of interests and history. Know them before you talk.)

•  What is the hierarchy? (Can you only follow or can you be my friend?) •  How do you establish permission to communicate? •  How do you get attention and keep in? •  Humor – How much of Facebook is humorous video and jokes?

•  Note how little of this of this is in mobile communications…

Bits and Bytes or Body Language & Banter?

So if you are designing a new product, what matters?


In Facebook you can see most of the human factors Deconstructing Communications Modes


Opening up Truphone

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WITH WEBRTC


Question to Ponder What is in our communicating brains?

©2013 Truphone Ltd 23

“The question of whether computers can think is just like the question of whether submarines can swim.”

Edgar Dijkstra

James Tagg CTO UK: +44 7978800007 US: +1 646 355 1250 Email: [email protected]

Technology

TADHack Keynote from James Tagg Truphone