Confidential www.liveworld.comApril 15, 2023

Begin at the End:

Content Planning for Insights

Confidential

Ag

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• Presenter and Topic Intro (10 min)

• Case Studies: Best Practices (15 min)

• Correlating Data to Insights (20 min)

• Mining Engagement for Value (20 min)

• Break (10 min)

• Creating Purposeful Engagement (15 min)

• Putting It All Together: Workbook (15 min)

• Workshop Participant Problems/Q & A (45 min)

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Agenda: 2.5 Hour Workshop

Confidential

Case Studies: Engaging for Insights

• Case Study 1 (we won’t tell you who or you wouldn’t come to the workshop!)

Uncovering product dissatisfaction & rebranding

Discovering theme resonance & finding new opportunities

• Case Study 2

What’s really a crisis – and what isn’t?

When to pay attention to negative publicity – and when to ignore it

• Cast Study 3

• Great engagement – what’s it worth?

• Co-creating with your fans/customers

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Confidential

Correlating Data to Insights

• Data Collection Tools

• Social Engagement Metrics (what’s out there and make your own)

• Data Observations vs. Insights (and how to tell them apart)

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Confidential

Creating Purposeful Engagement

• Storytelling vs. Messaging

• KPIs – What do you want to know?

• How To Sell Without Annoying Your Audience

• Beyond the Status Update: Create Real Engagement

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