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Brand Journalist, Salesforce Marketing Cloud @jasonboies Jason Boies SXSW 2013: A Look at Day One Social Media Conversations The Social buzz from Austin for Friday, March 8 Sunday, March 10, 13

SXSW Day 1 Social Conversations

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Day One Social Media Conversations around SXSW 2013 features Elon Musk, Mashable, Bloomfire, and Jason Silva from National Geographic! Sign up to receive the final SXSW data report here: http://www.salesforcemarketingcloud.com/sxsw-social-media-data-report/

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Page 1: SXSW Day 1 Social Conversations

Brand Journalist, Salesforce Marketing Cloud@jasonboies

Jason Boies

SXSW 2013: A Look at Day One Social Media ConversationsThe Social buzz from Austin for Friday, March 8

Sunday, March 10, 13

Page 2: SXSW Day 1 Social Conversations

17,164 Peak of social conversations on Day 1. This coincided with the height of the afternoon sessions, and also occurred as many people were arriving in Austin.

2013 SXSW Day 1: Over 194,000 Social Conversations

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8pm12amSocial Media Conversation from Day 1 at SXSW

Sunday, March 10, 13

Page 3: SXSW Day 1 Social Conversations

Elon Musk Grabs Attention Leading up to Day 2 SXSW Keynote

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Elon Musk

Julie Uhrman

Joshua Topolsky

Tina Roth Eisenberg

Matthew Inman

Mentions of the keynote by Elon Musk, CEO of Tesla Motors, and SpaceX, who is delivering a keynote on Saturday.

Sunday, March 10, 13

Page 4: SXSW Day 1 Social Conversations

SXSW 2013 Conversation Drivers: The Most Retweeted Usernames on Day One

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@Mashable @SXSW @SMTownGlobal @JaredLeto @Poynter

Mashable’s Twitter account was quite popular on Day One. Could Grumpy Cat at the Mashable House have something

to do with it?

Sunday, March 10, 13

Page 5: SXSW Day 1 Social Conversations

Most Mentioned Startups on SXSW Day 1: Bloom!re Leads

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Eevzdrop

Glocal

Citybot

Transporter

Bloom!re, which helps connect people with information and knowledge, created the most startup buzz on Day one. The Bloom!re booth is giving away free beer and tacos.

Sunday, March 10, 13

Page 6: SXSW Day 1 Social Conversations

SXSW Day 1: Most Talked About Interactive Sessions

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Technology, Imagination & Exponential Thinking

Watch What Happens Live

Spreadable Media: Value, Meaning...

US Entrepreneurship Beyond Silicon Valley

Consumerization of Revolutinos

National Geographic’s Jason Silva led Day One’s Most Talked About Interactive Session

Sunday, March 10, 13