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BUILDING YOUR REPUTATION IN THE SOCIAL SPHERE Susan Emerick Social Business Program Manager IBM CHQ Digital Strategy & Development

Student Track: Building a Social Reputation, Susan Emerick

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Page 1: Student Track: Building a Social Reputation, Susan Emerick

BUILDING YOUR REPUTATION IN THE SOCIAL SPHERE

Susan Emerick

Social Business Program Manager

IBM CHQ Digital Strategy & Development

Page 2: Student Track: Building a Social Reputation, Susan Emerick

What you’ll learn

• Importance of establishing your personal brand• What is a personal brand?• Why is it important?• What benefits will I achieve from establishing and

enhancing my personal brand?• Recommendations on how to get started

Page 3: Student Track: Building a Social Reputation, Susan Emerick

Your personal brand

• Your brand = your on-line persona

• It creates an overall impression about you credentials & personal style

• Branding yourself is a fantastic way to put your best face consistently forward and market yourself toward potential employers

• Think of it as your elevator pitch

Page 4: Student Track: Building a Social Reputation, Susan Emerick

What’s in your word cloud? What does is tell me about you?

• Whatever you post on line is who you become to others

• Content you share is key to communicating your expertise relative to a topical area

Page 5: Student Track: Building a Social Reputation, Susan Emerick

5

Your LinkedIn ProfileCompleting a LinkedIn profile is a good way to manage your online reputation

Profile Picture: Personalize your profile by adding a business-appropriate image of yourself. Using the same picture across social platforms will make it easy for others to identify and connect with you.

Summary: Describe what you do and how you can help others, or what you do as an outcome(By default it’s your last position)

Connections: Build you network of connections, by inviting clients, colleagues, those whom you have met and trust

Recommendations: Ask for recommendations from clients as well as from colleagues. Client ones are stronger and will help demonstrate to potential new ones where you have added value to others

Page 6: Student Track: Building a Social Reputation, Susan Emerick

Tips to brand yourself online

• Demonstrate your expertise as much as possible• Be helpful to others in your network & Add Value • Give people a reason to talk about you in a positive way

that also matches your brand• Make yourself easy to contact for thoughts and

questions• Tag and Optimize your content to be found via search

Page 7: Student Track: Building a Social Reputation, Susan Emerick

Plan who to engage with

• Define your audience

• Likeminded individuals that share your common interest

• Recruiters, Hiring managers, Industry Leaders, Other Professional Colleagues

Page 8: Student Track: Building a Social Reputation, Susan Emerick

Plan where to engage in digital conversations

• Keep in mind that where you interact online also conveys messages about you

• Stick to the websites and communities that will help most in reaching your goals.

Search for groups and communities to join

Identify who is contributing to the conversation

Connect and grow your digital network

Page 9: Student Track: Building a Social Reputation, Susan Emerick

Contributing expertise to digital dialog builds relationships and help to credibility & trust

■ What does your online reputation offer?

■ What would influence others to reach out and build trust?

■ How can you make yourself available?

Quality content and relationships catch attention!

Page 10: Student Track: Building a Social Reputation, Susan Emerick

Sharing Messages Across Multiple Digital Channels

(Effect: One to Many)

Why do social messages extend your reach?

Speed of engagement is very fast Messages can be searched and used when needed Digital dialogue can be discovered when needed Increasing your chances of facilitated serendipity

Page 11: Student Track: Building a Social Reputation, Susan Emerick

Quality Content and Relationships Build Your Reputation!

Listen

Help and Engage

Add Valueand Build Reputation

Manage Feedback

Share content that engages people, process and technology

Page 12: Student Track: Building a Social Reputation, Susan Emerick

Help and Engage

Add Valueand Build Reputation

Manage Feedback

Share content that engages people, process and technology.

Listen Actively for industry topics (what), events (when), customers and influencers (who),use active digital channels (where)

Quality Content and Relationships Build Your Reputation!

Page 13: Student Track: Building a Social Reputation, Susan Emerick

Add Valueand Build Reputation

Manage Feedback

Share content that engages people, process and technology.

Listen

Help and Engage:Connect experts to conversationsExpand your network and reachAdd value by commentingRecommend and Promote references

Quality Content and Relationships Build Your Reputation!

Page 14: Student Track: Building a Social Reputation, Susan Emerick

Listen

Help and Engage

Manage Feedback

Quality Content and Relationships Build Your Reputation!

Add Value and Build Reputation Create insightful content (share presentations, digital micro messages,blog posts, links to reference material, screencasts, etc.) Answer questions and comments Educate and invite clients to events Promote links that differentiate your solution Provide information that is easy to find and re-share

Page 15: Student Track: Building a Social Reputation, Susan Emerick

Add Valueand Build Reputation

Manage FeedbackRespond to questions and mentionsProvide follow up informationRespond to constructive feedbackInvolve the right person to respondGive credit to othersThank your audience

Listen

Help and Engage

Quality Content and Relationships Build Your Reputation!

Page 16: Student Track: Building a Social Reputation, Susan Emerick

Rules of the roadWhatever you post on line is who you become to others

No Copyright

Infringement

Respect your

Audience

Add Value

pick a

Identify Yourself

No DeleteButton onInternet

Page 17: Student Track: Building a Social Reputation, Susan Emerick

Thank you!

Questions? Contact me

Twitter: @sfemerick

www.linkedin.com/in/sfemerick

www.susanemerick.com