Embed Size (px)
DESCRIPTION
As eMedia devices and delivery systems proliferate, publishers, agencies, and traditional media service providers are challenged in keeping up with the demand for content conversion. In this session, attendees will learn about a “Web-to-Everywhere” approach that allows structured content to be easily distributed across channels and platforms with standard Web programming tools and techniques. Find out how a universal content scheme supports an array of distribution channels, from mobile devices, tablets, and social media to more traditional distribution methods like web sites, e-mail, and print.
Citation preview
Structured Content:The Future of Cross-Media Content Distribution
Jeffrey Stewart, Partner, CTO
Trekk Cross-Media
Agenda
Create Once-Distribute EverywhereLayered ComplexityEnterprise Data ModelDigital First PublishingReally Simple Syndication
Innovation
Device Evolution
Mobile Connection Explosion
Mass Marketing Bubble
Can You Spell X-M-L ?
Extensible Markup Language (XML) is a set of rules for encoding documents in machine-readable form. It is defined in the XML 1.0 Specification[4] produced by the W3C, and several other related specifications, all gratis open standards.[5]
Per Wikipedia.com
Create Once-Distribute Everywhere
Agenda
Create Once-Distribute EverywhereLayered ComplexityEnterprise Data ModelDigital First PublishingReally Simple Syndication
Layered Complexity
Layered Complexity
SQL - XML - XSL - FO
Real Estate Listing
Event Guide
College Courses
Product Catalog
Standards & Information Workflow
Technical Manual Workflow
Old Workflow
Desired Workflow
Magazine Publishing Workflow
Recommended Workflow
Publishing via Prism
Zinio iPhone Edition
Adobe Digital Editions via ePub
Agenda
Create Once-Distribute EverywhereLayered ComplexityEnterprise Data ModelDigital First PublishingReally Simple Syndication
Enterprise Data Model (EDM)
Orchestration Server Workflow
Server Based Automated Workflow Server Automation Defined via BPEL
Business Process Execution Language Often used for Service Oriented Architectures Significant Decision Making Capability EDM Supports Web of Interconnections Data Warehouse can be result
Content Management Workflow
Controlled and Efficient Human Workflow Contributors – write articles and upload images,
submit them for review, tag articles for regions and publications
Editors – write, review and approve articles, create publications
Publishers – have final say on publication and distribution
Newsletter Content to Email / Web / RSS
Introducing our EDM...
the ICARUS Content Structure
I can name that tune in…
• Title / Headline“Introducing ICARUS Flubber Infused Footwear”
• Subhead / Status“Run faster, jump higher with the first footwear to
successfully use Flubber, a substance that gains energy when it strikes a hard surface”• Keywords / Tags
“footwear, shoes, sneakers, sneaker technology, running, jumping, ICARUS, flubber, flubber infused, breakthrough, performance enhancing shoe components”
Summary/Miniblog
Flubber infused footwear represents a breakthrough in sneaker technology. When you place Icarus shoes on your feet, you are guaranteed to better your time on the track and your jump shots on the court. Icarus was the first footwear material to be issued U.S. patents in the category of “Performance Enhancing Shoe Components.”
Body CopyFlubber infused footwear represents a breakthrough in sneaker technology. When you place Icarus shoes on your feet, you are guaranteed to better your time on the track and your jump shots on the court. Icarus was the first footwear material to be issued U.S. patents in the category of "Performance Enhancing Shoe Components."
The Icarus line features a "Flubber Process" that returns 200% energy to the wearer by compressing then springing back to original shape. This process also increases your speed, quickness, and strength while reducing fatigue, shortening recovery time and totally eliminating shin splints forever. They are available in both high and low tops in a wide assortment of designs and colors. A distinctive lightning bolt and flaming letter F is the original and unmistakable signature for Flubber Infused footwear.
–Used by world class athletes, professional trainers and top coaches worldwide. –Gain speed, strength, height and endurance immediately. –Improves athletic performance by 300% and adds greatly to the shock-absorption of ordinary insoles –First footwear material to be issued U.S. patents for "Performance Enhancing Shoe Components“
Flubber Infused Footwear have been tested and worn by some of the top athletes in the world. “First thing I noticed were my shoes coming off the track surface much faster,” said world-class athlete Mickey Jordan. “With the Icarus, you can feel the bounce immediately. They seem to increase my stride length and give me much more balance and stability.”
The Icarus name was inspired by the Greek Son of Daedalus who dared to fly too near the sun on wings of feathers and wax. Daedalus had been imprisoned by King Minos of Crete within the walls of his own invention, the Labyrinth. But the great craftsman's genius would not suffer captivity. He made two pairs of wings by adhering feathers to a wooden frame with wax. Giving one pair to his son, he cautioned him that flying too near the sun would cause the wax to melt. But Icarus became ecstatic with the ability to fly and forgot his father's warning. The feathers came loose and Icarus plunged to his death in the sea.
Image Versions
Sell Sheet
RSS
ICARUS To Everywhere
Agenda
Create Once-Distribute EverywhereLayered ComplexityEnterprise Data ModelDigital First PublishingReally Simple Syndication
Digital First Publishing
Evaluate and Deploy Centralized Content Tools
Adopt an Workflow for Digital Delivery
Print Ready PDF is just an Electronic File
Next up: ICARUS to Catalog to Web to Social to Wireless
Data - XML - Wireless - Social - PDF
Structured Content
1. Photo
2. Thumbnail
3. Title/Headline
4. Subhead/Status
5. Summary/Miniblog
6. Part #
7. Price
3. Universal High-Back Seat
4. Black, water resistant cordura fabric is suitable for both cap and non-cab environment.
5. Features: Lumbar support, adjustable armrests and upper backrest, adjustable ball bearing slides, backrest reclines and folds forward. Accepts operator pressure switches
6. TS4270
7. $219.95
1.
2.
Print Catalog
Featured Product
Direct Mail
RSS Feed
Woot
AdWord
Shoup Featured Product TS4270 - Universal High-Back Seat: Black, water resistant cordura fabric $219.95 ea.ShoupParts.com/TS4270
eCommerce Page
Mobile Commerce
Agenda
Create Once-Distribute EverywhereLayered ComplexityEnterprise Data ModelDigital First PublishingReally Simple Syndication
RSS for eMedia Delivery
Tek @ Trekk via RSS
HTML / CSS
Kindle
PrintCasting
iTunes / iPhone / iPad
HTML - XML - JSON - RSS
Structured Content Distribution
Feeding All the Channels
Takeaways
Consistency of Corporate Messaging Flexibility of Delivery Channels Simultaneous Deployment Access Media Scalable Reuse of Creative Content Lower Overall Costs
And We Can Help You Too!
Thank You!
Jeffrey Stewart
Partner/Chief Technical Officer
Trekk Cross-Media
Email: [email protected]
Twitter Handle: JeffreyAStewart
Facebook: JAStewart
LinkedIn: jeffreyastewart
Tumblr: jastewart.tumblr.com
![Structured Content Management [SCM] Andersen DIA Global... · Structured Content Management [SCM] Lessons learned from SCM implementations Shailesh Shah ArborSys Group ... • Modularized](https://img.dokumen.tips/doc/110x75/5ec8c332736ae00a8b436119/structured-content-management-scm-andersen-dia-global-structured-content.jpg)
