Upload
firstpartner
View
232
Download
3
Embed Size (px)
DESCRIPTION
Explores the impact of HDMI dongles and streaming media players on the world of multi-screen and connected TV.
Citation preview
Market Insight Proposition Development Product Launch Customer Engagement First PartnerFirst Partner
Streaming Media
Players and
Dongles
So What?
Market Insight Proposition Development Product Launch Customer Engagement First PartnerFirst Partner
What are we talking about?
A small, low cost device that connects a standard TV to the Internet for:
• Streaming
• Web Browsing
• Apps & Games
• Accessing “own” content
Market Insight Proposition Development Product Launch Customer Engagement First PartnerFirst Partner
Why is it different ?
• It is purchased & installed
by the user
• Is mostly independent of
the Pay TV Providers
• Offers access to multiple
OTT services
Market Insight Proposition Development Product Launch Customer Engagement First PartnerFirst Partner
Who is doing it?
Market Insight Proposition Development Product Launch Customer Engagement First PartnerFirst Partner
What is the Consumer Proposition?
• Cheap & easy access to “any” content via the TV………..
Market Insight Proposition Development Product Launch Customer Engagement First PartnerFirst Partner
And do they buy it?
• Forecast 2014 Sales 35 Million Worldwide 1
• An increase of 54% on 20143 1
• 20% of US households have a streaming device 2
Sources:
1 Strategy Analytics
2 Parks Associates
Market Insight Proposition Development Product Launch Customer Engagement First PartnerFirst Partner
And do they like it?
Market Insight Proposition Development Product Launch Customer Engagement First PartnerFirst Partner
What are the drawbacks?
All are imperfect:
• Media source bias
• Limitations on “own” media streaming
• Inconsistent user experiences
…..And they are not the only game in town…..
Market Insight Proposition Development Product Launch Customer Engagement First PartnerFirst Partner
What is the impact on the market?
• A further challenge to Pay TV Providers?
• A challenge to connected TV manufacturers?
• A challenge to STB Vendors?
• A boost to YouTube & Netflix?
Market Insight Proposition Development Product Launch Customer Engagement First PartnerFirst Partner
What has been the response?
• Pay TV providers adopting the format
• A mutual agreement?
Market Insight Proposition Development Product Launch Customer Engagement First PartnerFirst Partner
What is the future?
• Is the HDMI streaming format here to stay?
• In future all TVs should have internet connectivity.
• Whether streaming media devices continue to have a
role depends on whether TV manufacturers give
consumers the freedom to choose the content they
want from the service providers they want.
Market Insight Proposition Development Product Launch Customer Engagement First PartnerFirst Partner
Want to know more?
• For a full discussion of this topic, see our blog post
“Dongle Wars – The Impact of Streaming Media
Players”.
Market Insight Proposition Development Product Launch Customer Engagement First PartnerFirst Partner
You may be interested in our….Interactive Entertainment Market Map Multiscreen TV & Video Market Map
Market Insight Proposition Development Product Launch Customer Engagement First PartnerFirst Partner
Find us at www.firstpartner.net
+44 (0) 870 874 8700
Established in 2001, FirstPartner exists to help its clients define and implement
marketing strategies that maximise revenue growth and return on marketing
investment. Our activities span the end-to-end proposition development lifecycle, and
we work for clients in the technology and telecom sectors and beyond.
Follow us on
Follow us on