Explores the impact of HDMI dongles and streaming media players on the world of multi-screen and connected TV.
Text of Streaming Media Players and Dongles - So What?
1. Market Insight Proposition Development Product Launch Customer Engagement First Partner Streaming Media Players and Dongles So What?
2. Market Insight Proposition Development Product Launch Customer Engagement First Partner What are we talking about? Asmall,lowcostdevicethatconnectsastandardTVtotheInternetfor: Streaming WebBrowsing Apps&Games Accessingowncontent
3. Market Insight Proposition Development Product Launch Customer Engagement First Partner Why is it different? Itispurchased&installedbytheuser IsmostlyindependentofthePayTVProviders OffersaccesstomultipleOTTservices
4. Market Insight Proposition Development Product Launch Customer Engagement First Partner Who is doing it?
5. Market Insight Proposition Development Product Launch Customer Engagement First Partner What is the Consumer Proposition? Cheap&easyaccesstoanycontentviatheTV..
6. Market Insight Proposition Development Product Launch Customer Engagement First Partner And do they buy it? Forecast2014Sales35MillionWorldwide1 Anincreaseof54%on201431 20%ofUShouseholdshaveastreamingdevice2 Sources: 1 Strategy Analytics 2 Parks Associates
7. Market Insight Proposition Development Product Launch Customer Engagement First Partner And do they like it?
8. Market Insight Proposition Development Product Launch Customer Engagement First Partner What are the drawbacks? Allareimperfect: Mediasourcebias Limitationsonownmediastreaming Inconsistentuserexperiences ..Andtheyarenottheonlygameintown..
9. Market Insight Proposition Development Product Launch Customer Engagement First Partner What is the impact on the market? AfurtherchallengetoPayTVProviders? AchallengetoconnectedTVmanufacturers? AchallengetoSTBVendors? AboosttoYouTube&Netflix?
10. Market Insight Proposition Development Product Launch Customer Engagement First Partner What has been the response? PayTVprovidersadoptingtheformat Amutualagreement?
11. Market Insight Proposition Development Product Launch Customer Engagement First Partner What is the future? IstheHDMIstreamingformatheretostay? InfutureallTVsshouldhaveinternetconnectivity. WhetherstreamingmediadevicescontinuetohavearoledependsonwhetherTVmanufacturersgiveconsumersthefreedomtochoosethecontenttheywantfromtheserviceproviderstheywant.
12. Market Insight Proposition Development Product Launch Customer Engagement First Partner Want to know more? For a full discussion of this topic, see our blog post Dongle Wars The Impact of Streaming Media Players.
13. Market Insight Proposition Development Product Launch Customer Engagement First Partner You may be interested in our. InteractiveEntertainmentMarketMap MultiscreenTV&VideoMarketMap
14. Market Insight Proposition Development Product Launch Customer Engagement First Partner Find us at www.firstpartner.net +44 (0) 870 874 8700 Establishedin2001,FirstPartnerexiststohelpitsclientsdefineandimplementmarketingstrategiesthatmaximiserevenuegrowthandreturnonmarketinginvestment.Ouractivitiesspantheend-to-endpropositiondevelopmentlifecycle,andweworkforclientsinthetechnologyandtelecomsectorsandbeyond. Follow us on Twitter Follow us on LinkedIn
