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Streaming Media Players and Dongles - So What?

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Explores the impact of HDMI dongles and streaming media players on the world of multi-screen and connected TV.

Text of Streaming Media Players and Dongles - So What?

  • 1. Market Insight Proposition Development Product Launch Customer Engagement First Partner Streaming Media Players and Dongles So What?
  • 2. Market Insight Proposition Development Product Launch Customer Engagement First Partner What are we talking about? Asmall,lowcostdevicethatconnectsastandardTVtotheInternetfor: Streaming WebBrowsing Apps&Games Accessingowncontent
  • 3. Market Insight Proposition Development Product Launch Customer Engagement First Partner Why is it different? Itispurchased&installedbytheuser IsmostlyindependentofthePayTVProviders OffersaccesstomultipleOTTservices
  • 4. Market Insight Proposition Development Product Launch Customer Engagement First Partner Who is doing it?
  • 5. Market Insight Proposition Development Product Launch Customer Engagement First Partner What is the Consumer Proposition? Cheap&easyaccesstoanycontentviatheTV..
  • 6. Market Insight Proposition Development Product Launch Customer Engagement First Partner And do they buy it? Forecast2014Sales35MillionWorldwide1 Anincreaseof54%on201431 20%ofUShouseholdshaveastreamingdevice2 Sources: 1 Strategy Analytics 2 Parks Associates
  • 7. Market Insight Proposition Development Product Launch Customer Engagement First Partner And do they like it?
  • 8. Market Insight Proposition Development Product Launch Customer Engagement First Partner What are the drawbacks? Allareimperfect: Mediasourcebias Limitationsonownmediastreaming Inconsistentuserexperiences ..Andtheyarenottheonlygameintown..
  • 9. Market Insight Proposition Development Product Launch Customer Engagement First Partner What is the impact on the market? AfurtherchallengetoPayTVProviders? AchallengetoconnectedTVmanufacturers? AchallengetoSTBVendors? AboosttoYouTube&Netflix?
  • 10. Market Insight Proposition Development Product Launch Customer Engagement First Partner What has been the response? PayTVprovidersadoptingtheformat Amutualagreement?
  • 11. Market Insight Proposition Development Product Launch Customer Engagement First Partner What is the future? IstheHDMIstreamingformatheretostay? InfutureallTVsshouldhaveinternetconnectivity. WhetherstreamingmediadevicescontinuetohavearoledependsonwhetherTVmanufacturersgiveconsumersthefreedomtochoosethecontenttheywantfromtheserviceproviderstheywant.
  • 12. Market Insight Proposition Development Product Launch Customer Engagement First Partner Want to know more? For a full discussion of this topic, see our blog post Dongle Wars The Impact of Streaming Media Players.
  • 13. Market Insight Proposition Development Product Launch Customer Engagement First Partner You may be interested in our. InteractiveEntertainmentMarketMap MultiscreenTV&VideoMarketMap
  • 14. Market Insight Proposition Development Product Launch Customer Engagement First Partner Find us at www.firstpartner.net +44 (0) 870 874 8700 Establishedin2001,FirstPartnerexiststohelpitsclientsdefineandimplementmarketingstrategiesthatmaximiserevenuegrowthandreturnonmarketinginvestment.Ouractivitiesspantheend-to-endpropositiondevelopmentlifecycle,andweworkforclientsinthetechnologyandtelecomsectorsandbeyond. Follow us on Twitter Follow us on LinkedIn

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