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LinkedIn – A little background info.

• LinkedIn started out in the living room of co-founder Reid Hoffman in 2002.

• The site officially launched on May 5, 2003. • At the end of the first month in operation, LinkedIn

had a total of 4,500 members in the network.• As of June 30, 2011,

professionals are signing up to join LinkedIn at a rate that is faster than two new members per second.

• LinkedIn operates the world’s largest professional network on the Internet with more than 120 million members in over 200 countries and territories.

• More than 2 million companies have LinkedIn Company Pages.

Jeff Weiner, CEO

LinkedIn is a fantastic

tool to connect and do

business with people

around the world but

you’re going to have to

do some work to make

it an effective business

tool. Here are some

strategies to let people

know you’re connected

and to use it effectively.

• Let people know you’re

on LinkedIn

• Schedule time each day

for LinkedIn interactions

Invite your contacts, e-news or e-zine subscribers

Advertise on ALL your points of contact

• Website

• Email Signature

• Business Cards

• Letterhead

• Brochures

• In store

• Point of purchase

• Invoices, etc

Treat your LinkedIn

profile like a website

• Formatted, clean, and free of spelling and grammatical errors

• Create in a Word document first to “catch” errors

• Don’t forget to include some of your own personal character!

Know and USE your keywords

• LinkedIn’s internal search engines weigh your keywords heavily in its searches.

• Make sure you place your most important search or keywords strategically throughout your profile.

Places you should use keywords • Professional Headline• Title Fields• Specialties• Interests• Recommendations• Education (Activities and Societies)

Keep your name clean

• Put only your first name in the first name field and your last name in the last name field. So someone searching for you by name, LinkedIn will find you easily.

• If you add anything else into the name field your searchability will be compromised

Ex: Doe, Jane B. (janedoe@gamil.com) 204-125-4567

Post an update a few times a week

• People can now ‘like’ and ‘comment’ on your updates – which helps to build relationships

• Take time each day to ‘like’ and ‘comment’ on the updates of your networks

U P D A T E

Personalize your public profile URL

• Make sure your public profile reflects your name, your business, or your area of expertise

• Click to Edit Profile• On the Edit Profile page, right hand lower side you

will see a box that says, “Your public profile URL”,

ca.linkedin.com/in/yourpersonalURL

Personalize your website/blog

• Customize the description of your website or blog. • So instead of “Company Website” or “Personal Website” this section

can read “Social Media for Women” or “Click here: IP Legal Advice”• Click on Edit Profile and edit names of your websites/blog here.

Create a group

Consider creating an open or closed group. Make sure you have someone to moderate it to keep it interesting and relevant. Make your group a destination and active forum.

Maximize your LinkedIn Group

• Add keywords in the description of your group to increase your search rankings on LinkedIn’s search section.

• Add keywords in the title of the group to be found on Google.

• Add your company website or blog to the group to drive traffic to your site.

Maximize your LinkedIn Group

• Add your blog RSS feed to the group so every new article is automatically posted to the home page of every group member.

• Send a weekly message that adds value for group members and drives traffic back to your site.

Maximize your LinkedIn Group

• Connect people in the group by making introductions to those who could do business with one another.

• If your sales funnel is set up correctly, you will have more than enough prospects to grow your business.

• Make sure you create a group that fills a need for the audience you’re targeting in your business field. This will ensure that every person who joins the group is a qualified lead.

Advertise on LinkedIn

Use polls to do research & gain knowledge

Ask for introductions

Ask your first-level contacts for introductions to their first-level contacts. You get 5 Introduction requests after that you have to upgrade your account.

Get notifications emailed to yourself

Set up to receive LinkedIn messages in your inbox so you can respond right away

Add to your credibility

Link to articles and content posted elsewhere.

Use LinkedIn as a recruitment tool

Run advanced search to generate leads

• Your perfect customer is only a few clicks away!

• Click on ‘Advanced’ on the top right side of your home page next to the search box.

• You can search by industry, keywords, company and title, to mention a few.

LinkedIn Do’s & Don’ts – Golden Rules

“Do unto others as you would have them do unto you.”

• Don’t spam • Don’t infiltrate email boxes with constant sales

messages. (This is called broadcasting – big no no)• Do share valuable information via your groups, updates

and answers and let clients come to you.• Do give more than you get

Dubyts Communications Inc. Copyright 2013

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