LUMINARY LABS @JENVANDERMEER @LUMINARYLABS

A TALE OF TWO KINDS OF STARTUPS

Jen van der Meer

STRATA IGNITE

OCTOBER 28, 2013

Jen van der Meer@JENVANDERMEER

&There are two kinds

of startups.

BADASS

.

SUPER BADASS.

BADASS: LEAN STARTUP

Lean startup loop

BADASS: LEAN STARTUP

SUPER BADASS:STARTUPS THAT MAKE YOU LEAN

Lean startup loopWearable fitness devices

BADASS: GET TRACTION

Acquisition funnel. 500 hats version.

BADASS: GET TRACTION

Transtheoretical model (TTM). Developed in the 1980s by alcoholism researchers James O. Prochaska and Carlo C. DiClemente

SUPER BADASS:CHANGE BEHAVIOR

Acquisition funnel. 500 hats version.

BADASS: FAILURE IS THE NEW SUCCESS

BADASS: FAILURE IS THE NEW SUCCESS

IOM: Preventable medical errors are the 6th leading cause of death in the US.

SUPER BADASS:ZERO POINTS OF FAILURE

BADASS: PERMISSION MARKETING

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. _Seth Godin

BADASS: PERMISSION MARKETING

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. _Seth Godin

Informed consent is a process for getting permission before conducting a healthcare intervention on a person.

SUPER BADASS:INFORMED CONSENT

BADASS: BIG DATA

BADASS: BIG DATA

SUPER BADASS:OPEN DATA

BADASS: DATA SCIENTIST TALENT WAR

190,000 Predicted Data Science Shortage by 2018 McKinsey Global Institute Prediction, 2013

SUPER BADASS:EVERYONE DOES SOME MATH

190,000 Predicted Data Science Shortage by 2018 McKinsey Global Institute Prediction, 2013

BADASS: DATA SCIENTIST TALENT WAR

BADASS: GET TO HOCKEYSTICK

Hockeystick growth curve.

BADASS: GET TO HOCKEYSTICK

Variations of the Earth’s surface temperature. Northern hemisphere. Deparutres in temperature © from 1961 to 1990 average. Sourece: Mann, Bradely & Hughs, Natuure, 1998.

SUPER BADASS:REVERSE THE HOCKEYSTICK

Hockeystick growth curve.

BADASS: RAISE MILLIONS

Groupon opens the NASDAQ

BADASS: RAISE MILLIONS

International Comparison of Spending Health OECD Health Data 2005 and 2006. Commonwealth Fund National Scorecard on US Health System Performance, 2006.

SUPER BADASS:SAVE TRILLIONS

Groupon opens the NASDAQ

In pursuit of the SUPERBADASS:

HealthDataChallenges.com

@JENVANDERMEER @LUMINARYLABS