OnlineStorytelling

Storytelling is asold as fire.

Q1

My story:

Q2

Scene 1.The

Audience

Who are your audience groups?

Q3

What do you want them to do?

Q4

How can you convince your audience to:

• Make a donation?• Volunteer time?• Spread the word?• Take action?

Do you know your audience(s)?

I’m a potential volunteer.Do you know me?

me

.org

.org

.org

.org

.org

.org

me

.org

.org

.org

.org

.org

.org

Your story touched my heart!

People won’t remember what you did, or what you said—but they will remember how you made them feel.

- Charles Coffey, board memberOntario Trillium Foundation

“

”

How can you learnabout your audience(s)

and what they feel?

Q5

Ask them.

Opportunities to learn about your audience(s):

• Program evaluation• Annual fundraising efforts• Feedback surveys• Emails and phone calls

OnlineStorytelling

Listening

Tech Impact Project

Scene 2.The

Story

Does your story move your audience?

•Is there an emotional pull?•Are the challenges or issues clear?•Is it believable and honest?

1. Is the story transformative? Does it have “heart-fire”?

Ask yourself:

2. Does it make you want 2. to do something?2.Does it move you?

•Is the story inspirational?•Is there a clear course of action?•How easy is it to take that action?

Ask yourself:

•Where else can you tell this story?•How can this story be repackaged?

3. Can the story be repurposed?

Ask yourself:

Tech Impact Project

CORE CONTENT:Raw Video &Transcripts

Blogposts

Twitterlinks

Testimonials

CaseStudies

EditedVideos

What is your story?

Q6*

What do you want your audience to do?

Tell the story that encourages them to do it?

Scene 3.The

Stage

A platform for your story.

www.Your.org

Oxfam Great Britain

March of Dimes – Every Baby Has a Story

?

SpinTO / Friends for Life

?

United Planet

?

Appalachian Mountain Club

?

?

Resources:• http://www.techsoup.org/toolkits/web2

• http://beth.typepad.com/beths_blog

• The YouTube Nonprofit Programwww.youtube.com/nonprofits

• http://www.slideshare.net

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