Stock photography

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A beginner's guide to stock photogr

Text of Stock photography

  • 1. {Stock Photography

2. the supply of photographslicensed for specific uses. It is used instead of hiring a photographer. Often, they are produced instudios using a wide variety ofmodels posing as professionals,stereotypes, expressingstereotypical emotions and[gestures] or involving pets.(www.wikipedia.com)Definition 3. Images are submitted to an agency that acts asa go-between (between photographer andpurchaser) Some agencies buy the copyrights from thephotographer; some agencies take a percentageof the sale or license; and some (few) agenciesare non-profitHow It Works 4. Image pricing depends on the size of audience, the length of time and region the image will be used, the exclusivity of the use, and the photographers reputation Typical earnings for photographers: $1-200 per image licensedThe Money 5. Getty Images Corbis ShutterStock iStockPhoto Dreamstime Stockxpert Fotolia MorgueFileAgencies: A Sampling 6. Check out available images, and add types ofimages that are not represented Look at sites wish lists as well as theirguidelines Start out with a free sharing site, likeMorgueFile (www.morguefile.com) Get feedback on your images by seeing howmany people download them (for free) Dont expect to make money fastyou willhave to fund your own projects for awhileHow to Get Started 7. Guidelines on iStockphoto 8. You are your own boss Freedom to take any photos, any time, anywhere, any style Can easily be done on the side or as a hobbyThe Benefits 9. Income fluctuates and is unpredictable You need a strong grasp on copyright andlicensing issuesThe Downside 10. (Royalty) Free: a flat fee to use the image multiple times for multiple purposes (with limits) No time limit on when the buyer can use an image The photographer retains exclusive rights to the imageCopyright Terms: Royalty Free 11. License value is determined by the use of the image The terms of the license are clearly defined andnegotiated Provides assurance that an image will not be usedby another buyer in a conflicting manner Editorial is a form of rights-managed license whenthere are no model releases for the subjects; sincethere are no releases, the images can only be usedfor noncontroversial news or educational purposesCopyright Terms: Rights Managed 12. As far as photography is concerned, publicdomain is the category for images in whichthe photographer has clearly forfeitedintellectual property rights These images can be used by anyone, anytime,in any wayCopyright Terms: Public Domain 13. Majority of images that sell contain people You must have model releases for any identifiable people in your images Do not include images of corporate logos or trademarks, and avoid recognizable products Tag your photos carefully Include a short description, including the name of the location if its significantTips 14. Today: Take photos to representschool (as well as anything else youwish). Tomorrow: Create an account onwww.morguefile.com or another agencysite of your choosing. Upload at leasttwo images from yesterday (you canPhotoshop them first). Copy the link toyour images on our wikis Stock Photospage (http://semiphoto.wikispaces.com/Stock+Photos).Assignment