Soft Layer Cloud Layer Overview For Slide Share

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES

CloudLayer™ Overview

May ‘09

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 2

CloudLayer™ Service Offerings

CDN

Storage

Computing Computing instances in “minutes” (5-15) Open source and enterprise OS selections w/ control panels Monthly billing to start, but evolving to hourly models Automated recovery in the event of hardware failure Usage based or packages starting at $.15/hr or $99/mo

Origin Pull or Point of Presence (PoP) Pull Usage based or packages starting as low as $.12/GB Sold with servers or as stand alone service

Access from server, desktop, web, portal, API, and PDA Native apps for iPhone, Blackberry, Windows Usage based or packages starting as low as $0.15/GB Sold with servers or as a stand alone service

CloudLayer is the umbrella brand for the next generation of services that can be sold with our without a dedicated server


Datacenter AutomationThe physical server is the fundamental building block to all technologies


Fully Integrated Computing Environment

SoftLayer provides the only completely integrated solution in the industry Dedicated servers, virtualized environments, and cloud solutions all operate

together seamlessly to create an on-demand solution that can be scaled in real-time.


Cloud Computing

Market

Cloud Computing = virtualization with consumptive billing

Virtualization = virtual machines running on a hypervisor

Consumptive billing = pay for what you use

SoftLayer

Cloud Computing = on-demand computing with consumptive billing

On-Demand = dedicated + virtualized + cloud + storage

Consumptive Billing = pay as you go or monthly packages


CloudLayer™ Value Proposition

Value Proposition of SoftLayer Cloud Services:

Rapid deployment Computing instances – delivered in as little as 5 minutes Virtualized Servers – 1 to 2 hours Dedicated Servers – 1 to 4 hours Content Delivery – real time StorageLayer – real time Ancillary Services – real time

Pay-as-you-go pricing Consumptive billing for all services Computing instances will evolve to less than 1 month billing cycles

Fully integrated solutions Work with all SoftLayer Services One environment that can be managed through the API or Portal

SLA Standard SoftLayer SLA applies to all CloudLayer products


CloudLayer™ CDN


Content Delivery

Content Delivery Network Moves content to geographically distributed server nodes, minimizing

the distance data has to travel to reach the end user and helping avoidtraffic jams and decrease latency.

Amsterdam Atlanta Boston Chicago Dallas Denver El Segundo Hong Kong Houston London Miami

New York Philadelphia Phoenix Seattle Singapore Sunnyvale Sydney Tokyo Toronto Virginia

Current Node Locations


Content Delivery

Key Advantages

High Quality ContentMakes downloading and streaming faster and more consistent, making rich content more practical.

Secure Content Management

Secure, streamlined tools help manage content and monetization.

Broader Geographic Reach

Optimizes speed and reliability of content delivery to end-users regardless of global location.

Performance-Neutral Scalability

Spreads workload over multiple servers, so increases in content demand does not compromise delivery.


CloudLayer™ CDN – Origin Pull

Offering Dynamic CDN Service Distribution from SoftLayer hosted content/storage Content is “pulled” from a single source (website) the first time

a customer requests it from each of 21 Global PoPs Content expires after 24 hours without demand

Pricing Bandwidth:

Pay as you go - $0.20/GB 250GB - $45.00 500GB - $80.00 1000GB - $140.00 2000GB - $240.00

Over 2000GB – Call Sales All overages - .20/GB of bandwidth used

Who should use it?

Any business that wants an affordable solution to enhance user experience with web content

Many users downloading the same content (e.g. “breaking news”)

First user could have an average experience as content is “pulled” to local PoP


CloudLayer™ CDN – PoP Pull

Offering Static CDN services Content is uploaded into the 21 global PoPs by the user Content remains available at the edge for end user download

at all times Requires use of bandwidth and storage (mix-and-match plans)

Pricing Storage:

Pay as you go - $2.00/GB

25GB Bandwidth - $47.50 50GB Bandwidth - $90.00 100GB Bandwidth - $170.00 250GB Bandwidth - $400.00

Over 250GB – Call Sales All overages - $2.00/GB

Who should use it?

Many users downloading different content (e.g. Netflix) Content that doesn’t change very often – most websites Provides better performance for all users since content is

“local”

Bandwidth: Pay as you go -

$0.20/GB 250GB - $45.00 500GB - $80.00 1000GB - $140.00 2000GB - $240.00

Over 2000GB – Call Sales

All overages - $0.20/GB


CloudLayer™ Storage


StorageLayer™

Integrated Storage Solution Multiple enterprise-grade storage technologies (including FTP, NAS, iSCSI,

and an online data backup and recovery tool) unified for the ultimate levelof security, reliability, and flexibility.

High-availability solutions,and geographic data replication.

Fully automated and accessible through Customer Portal & API.


StorageLayer™

Key Advantages

Industry-Leading Protocols

Utilizes most widely used storage technologies, for fast, reliable, cost-effective, and scalable options.

Enterprise-Class Security

Transfers all data from customers’ private VLANs over the Private Network for the highest level of security.

Exceptional Connectivity

Leverages 10-gigabit uplinks from server rack to array, utilizing jumbo frames for near-zero latency.

Geographical Replication

Seamlessly transfers and stores data between geographically diverse data centers nationwide


CloudLayer™ StorageAccess and share content regardless of location or deviceSimple yet robust solution that can be used by consumers, SMBs and large enterprise


CloudLayer™ Storage

Offering Highly scalable, fault tolerant, and secure storage environment Built-in collaboration tools Access files from: server, desktop, mobile devices White label or branded offering for resellers

Pricing

Who should use it?

Large amounts of static content Customers looking for a way to upload and manage data from

multiple access points Low cost collaboration tool

Storage + Bandwidth: Pay as you go - $0.25/GB 20GB – 100GB BW $10 50GB – 250GB BW $20 100GB – 500GB BW $38 250GB – 1250GB BW $90 500GB – 2500GB BW $170 1000GB – 5000GB BW $320 2000GB – 10000GB BW $600

Over 2000GB – Call Sales $0.10/GB for bandwidth overages

Storage: Pay as you go -

$0.25/GB 50GB - $10 100GB - $19 250GB - $45 500GB - $85 1000GB - $160 2000GB - $300

Over 2000GB – Call Sales Includes 1GB of bandwidth

$0.10/GB overages


CloudLayer™ Computing


CloudLayer™ ComputingEvolving Infrastructure SoftLayer has virtualized key environments, including servers, security, network,

and storage to give our customers the ability to leverage massively scalable computing resources.


VirtualizationTomorrow’s Cloud Today Built to host highly-virtualized solutions for:

On-demand storage Cloud services for any sized business Utility computing Web-based app providers

Virtualized Storage

iSCSI SANiSCSI NAS

Virtualized Server Environments

Industry-leading hypervisors

Best-practices built OSs

Enterprise-grade hardware

Full Automation

Provisioning,management,

troubleshooting,integration,

and reporting.


CloudLayer™ ComputingArchitecture Powered by Citrix XenServer™ Hypervisor Computing Instances are fully integrated with SoftLayer’s exiting infrastructure

services Management and provisioning available via web interface or API


CloudLayer™ Computing Highlights

Key Differentiators:

World Class Platform – based on Citrix XenServer

Ease of Use – common interface via customer portal and API

Integration – private network design fosters integration into current systems

Highly Scalable – from one to many on-the-fly

Hybrid Solutions – dedicated + virtual + cloud solutions operating together

Infrastructure Design – built for massive scale and manipulation

Virtualization “Outside the Box” – network, security, storage, and management

Ancillary Services – work across all computing platforms

Image Management – capture, template, and store


CloudLayer™ Computing – OfferingSolution

Overview

Instant Deployment Image Management Wide OS Options Automated Recovery from hardware failure KVM over IP access to computing instances Control Panel & API Offered across all SoftLayer data centers Monthly Billing initially; hourly to follow

SoftLayerDifference

Technologies

Multi-tenant Cloud Private Cloud Hybrid Environment Add Any Ancillary Service Leverage API to create automated provisioning and

decommissioning of computing instances

Citrix XenServer SuperMicro Servers Dell EqualLogic SAN F5 Load Balancers Fortinet Firewalls Cisco Network


CloudLayer™ Computing – Offering

Offering Real-time delivery of computing instances in all data centers Guaranteed delivery of an entire core (2.0GHz Processor) Available with all O/S options

Windows, Red Hat, and SUSE will have a surcharge

Pricing Pricing starting at $99 per instance per month 1 Core – 1GB Ram – 100GB SAN Storage 2 Core – 2GB Ram – 100GB SAN Storage 4 Core – 4GB Ram – 100GB SAN Storage 8 Core – 8GB Ram – 100GB SAN Storage

2000GB of bandwidth included in monthly packages Hourly pricing of $0.15 per core + bandwidth ($0.10/GB) Ability to add all SoftLayer services, including load balancing,

firewalls, additional storage, and back-up $20/mth for Enterprise O/S (Windows, RedHat, SUSE)

Who should use it?

Organizations with unknown computing requirements “batch” oriented applications (e.g. image rendering) Web-crawling applications Applications with variable demand/users (e.g. Facebook)

Technology

Soft Layer Cloud Layer Overview For Slide Share