Social Soup

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Social Media Across Cultures


  • 1.Jessica Alessandra Yoli Worth Ricky Mar #SocialSoup

2. Did You Know?Over 80% of marketers are planning to spend more onsocial media this year, but only a quarter will focustheir campaigns in more than one country.- Econsultancy (2010) 3. Top Languages on Twitter 4. "English only accounts for 31% of language useonline, so its easy to see how ignoring foreignmarkets in your social media campaigns couldmean dismissing a large number of potentialcustomers." -Christian Arno 5. LATIN AMERICA 6. ARGENTINA (Population 40,412,376) More than 6 million users on Facebook 4.5 millions registered on Fotolog (similar toinstagram) 2.3 on Snico 7. How much of their time do they spend on SM?On which Social Networks? 8. MEXICO (Population 113,423,050)Internet Penetration in Mexico is Growing Rapidly Social Media Adoption is STRONG and Driven by Young Influencers 48% of social media users are in the ages of 18-24. Personal Use Dominates in Social Twitter in Mexico is a vehicle of communication and security. 9. Raul Gonzalez 10. Asia 11. Social Media in Asia 12. Social Media Use in Asia 13. Social Media Revenue 14. Grace Kim Interview & Cyworld 15. Blogs are HUGE in Korea, the most popular sitewould have to be Cyworld. Its basically acombination of Tumblr and Facebook Most of its revenue comes from selling virtual stuffon its website. You can buy like virtual TVs or otheritems to decorate your account Cyworld has its own virtual money called , orDotori, which happens to translate to acorns inEnglish 16. English Version of Cyworld 17. Kim Hyoung Gon became famous through Cyworldby posting photos and recipes of food and received acookbook deal Kang Hee Jae - quit her job and opened her ownonline shopping site after the collection of dolls andclothes she showed on her page drew 2.7 millionvisitors. 18. The Netherlands 19. Dutch population: 16,847,007 (2011) 14,872,200 internet users (2011) LinkedIn26.1%(New Media Trend Watch)(Pingdom) 20. Twitter 21. SAP third-largest independent software provider Sr. Marketing Communications Manager & PR SAPs Social Media Strategy 22. >> 23. Tweeting For Business Internationally (soon to schedule Tweets translate Tweets 24. Scheduling Tweets Allows you to scheduleyour Tweets accordingto time zones. 25. Translating Tweets Prevents language barriers by automatically translating Tweets. 26. Now You Try We tweeted out some during our presentations somemessages in Spanish, French, and Italian. Find them, and translate them using GoogleTranslate or iTranslate App for the iPhone. 27. Whats Next?The world is a huge place, and we are close and availableto get to know each other, and learn from other culturesthanks to social media. This is how now and in the futurebusiness will be made (conferences and businessmeetings) and networking with people with different culturalbackgrounds. Like for example today, we discussed abouthow we got insights for our project, tomorrow and in thefuture, companies will have consumer insights and focusgroups via social media throughout the world.