71
www.chemconnector.co m Social Networking Tools for Scientists or How to Brand Yourself Online as a Digital Citizen Antony Williams, PhD

Social Networking Tools for Novices

Embed Size (px)

DESCRIPTION

There are many social networking tools for scientists that can be used to share information, engage the social network and move information about activities across the web. This presentation provides an overview of some of the tools available and how they can be used by scientists to expose their activities, manage their profile publicly and participate in the network.

Citation preview

Page 1: Social Networking Tools for Novices

www.chemconnector.com

Social Networking Tools for Scientists or How to Brand Yourself Online as a Digital Citizen

Antony Williams, PhD

Page 2: Social Networking Tools for Novices

www.chemconnector.com

Who am I…

I am a scientist, father, exercise nut, poet and participant in the growing social network of online personae

By day I am a scientist/cheminformaticist employed by one of the worlds’ top scientific publishers

By night I am an author of blogs, wikis, scientific publications, book chapters and poetry

I am the ChemConnector, and many more personalities besides…

Page 3: Social Networking Tools for Novices

www.chemconnector.com

Social Networking can be fun!

Page 4: Social Networking Tools for Novices

www.chemconnector.com

Social Networking can be fun!

Page 5: Social Networking Tools for Novices

www.chemconnector.com

Overview

So you want to be part of the social network for scientists? This presentation may help you participate…

So you want to brand yourself online? These guidelines give you tips and tools to do so…

All tools discussed are freely available…the investment is your time, passion and commitment to communicate, connect and mesh into the social network…

Page 6: Social Networking Tools for Novices

www.chemconnector.com

My signature is too long? Or is it?

My email signature looks like this:

Page 7: Social Networking Tools for Novices

www.chemconnector.com

YOU should be a brand too…

If you are going forth into the social network I recommend a “brand name” that carries throughout the network

Search for your “brand name” across Google to see if its taken. If its gone…you’ll know quickly.

Choose a unique brand or be yourself, if you can BRAND: ChemSpiderman, ChemConnector YOURSELF: egonwillighagen, joergwegner

Page 8: Social Networking Tools for Novices

www.chemconnector.com

Avatar or Person?

It is best early on to choose either a photo of yourself, an image or an avatar that will label you in the social network. You might want multiple…

As you participate in the social network you will visually know people by their “graphic”

Page 9: Social Networking Tools for Novices

www.chemconnector.com

Do you have a Wikipedia reputation?

Are you a notable scientist? That’s what it takes to establish a Wikipedia presence for yourself

DON’T write your own Wikipedia page! That is self-marketing. You may contribute but someone else should publish and police initially

Check the rules for notability on Wikipedia – it is policed very carefully

But you can add yourself to the ScientistsDB Wiki

Page 10: Social Networking Tools for Novices

www.chemconnector.com

An Interesting Readhttp://tinyurl.com/7e3l6rz

Page 11: Social Networking Tools for Novices

www.chemconnector.com

Wikipediahttp://en.wikipedia.org/wiki/Antony_John_Williams

Page 12: Social Networking Tools for Novices

www.chemconnector.com

ScientistsDBhttp://tinyurl.com/7cqylsp

Page 13: Social Networking Tools for Novices

www.chemconnector.com

ScientistsDB

Write your OWN article about yourself on ScientistsDB

It is a community-policed site so any comments you write might be challenged/edited. It is “your” page but edited by all

An article, once approved by the community, can, in theory, be moved to Wikipedia

All content is licensed under standard CC-BY-SA 3.0 licensing provided by Wikipedia

Page 14: Social Networking Tools for Novices

www.chemconnector.com

Are you in the Blogosphere yet?

A blog gives you a voice – it allows you to communicate with your community, engage them in discussion and state your position

If you connect yourself into your community you can ask for help, share your skills, develop collaborations, develop your online reputation

Blogging, in general, is your most important voice in the social network. DO it frequently, don’t be scared to commit to a position and be honest

Page 15: Social Networking Tools for Novices

www.chemconnector.com

Blogging Environment

Choose a blogging environment – do you want to host or do you want it hosted?

Check out Blogger from Google or set up a free account with WordPress. Bother are good environments but I personally prefer Wordpress

This author uses Wordpress as ChemConnector

Page 16: Social Networking Tools for Novices

www.chemconnector.com

Are you a-tweeting on Twitter?

Twitter offers you 140 characters to connect into an enormous network of social butterflies (or birds)

Use your “brand name” as your label and carry it across your social networking tools. Be the same “brand” on Twitter as you are on your blog

Connect to people in your domain. Follow them. Retweet them. They generally return the favor. The world rarely cares about what you’re eating so tweet about what interests you in your science

Page 17: Social Networking Tools for Novices

www.chemconnector.com

Twitter for ChemConnector

Page 18: Social Networking Tools for Novices

www.chemconnector.com

Are you LinkedIn Yet? You should be

LinkedIn is primarily a tool for career professionals

It’s a place to expose your work history, your skills, your professional interests, your society memberships – your profile WILL be watched!

Who you are linked to says a lot about who you are. Get Linked to people in your domain.

This is about professional relationships rather than friendships. Use FaceBook for friends

Page 19: Social Networking Tools for Novices

www.chemconnector.com

LinkedInhttp://www.linkedin.com/in/AntonyWilliams

Page 20: Social Networking Tools for Novices

www.chemconnector.com

Use Social Network LinkedIn Apps

Software plugins can be used to integrate your social networking activities directly to LinkedIn

For example, expose your Tweeting and your Slideshare presentations directly on LinkedIn. By using the application plug-ins your tweets and presentations are automagically displayed on LinkedIn

Page 21: Social Networking Tools for Novices

www.chemconnector.com

Add Applications to LinkedIn

Page 22: Social Networking Tools for Novices

www.chemconnector.com

Add Applications to LinkedIn

Page 23: Social Networking Tools for Novices

www.chemconnector.com

LinkedIn Add Publications

Page 24: Social Networking Tools for Novices

www.chemconnector.com

Ask for Recommendations

Page 25: Social Networking Tools for Novices

www.chemconnector.com

Feed Your Friends…regularly

Our younger generations live on sound bytes..and they are shortlived

Frequent exposure through the blogosphere, Twitter or through any of the interlinked systems keeps you in the eye of the “social network”

The integration social networking tools (see later for Klout, ProSkore etc) directly measure you by activity

Page 26: Social Networking Tools for Novices

www.chemconnector.com

Are you sharing your slides online?

Slideshare is a free site for you to host, expose and share your presentations, publications, posters and videos (subject to copyright you might have transferred!)

http://www.slideshare.net/

Register for an account and retain your branding! Keep your online brand consistent

Page 27: Social Networking Tools for Novices

www.chemconnector.com

SlideShare – How to Post

Slideshare can host documents, movies and Powerpoints. Mostly it is a host of presentations.

First Login then Click Upload

Choose Public or Private when you upload

Page 28: Social Networking Tools for Novices

www.chemconnector.com

Upload to Slideshare

Uploading is generally very fast Conversion can sometimes take a while

Page 29: Social Networking Tools for Novices

www.chemconnector.com

Add Details

While uploading and converting add details Edit title, add tags, add “abstract”, choose category Select checkbox for allow/disallow file download

Page 30: Social Networking Tools for Novices

www.chemconnector.com

Licensing

Page 31: Social Networking Tools for Novices

www.chemconnector.com

From Slideshare Into the Network

Page 32: Social Networking Tools for Novices

www.chemconnector.com

From Slideshare Into the Network

Page 33: Social Networking Tools for Novices

www.chemconnector.com

Social Autoshare on SlideShare

Page 34: Social Networking Tools for Novices

www.chemconnector.com

Other SlideShare Tools

Page 35: Social Networking Tools for Novices

www.chemconnector.com

Uploading Movies

To save Movies to Slideshare check formats

Powerpoint 2010 allows Save As .. WMV. Conversion can take a long time but means that additional movie generation tools not required!

Page 36: Social Networking Tools for Novices

www.chemconnector.com

Other Places to Share Videos

There are other sites for you to share your videos online as a scientist

YouTube SciVee Vimeo

Page 37: Social Networking Tools for Novices

www.chemconnector.com

YouTube

Page 38: Social Networking Tools for Novices

www.chemconnector.com

SciVee

Page 39: Social Networking Tools for Novices

www.chemconnector.com

Vimeo

Page 40: Social Networking Tools for Novices

www.chemconnector.com

Embedding a Video in Your Blog

Find the Video of interest on YouTube. For example….Jamie Heywood from PatientsLikeMe

Page 41: Social Networking Tools for Novices

www.chemconnector.com

Embedding a Video in Your Blog

Click on Share and use the URL to share (for example in Twitter) or Embed

Page 42: Social Networking Tools for Novices

www.chemconnector.com

Embedding a Video in Your Blog

To Embed the video click on Embed and copy the HTML

Page 43: Social Networking Tools for Novices

www.chemconnector.com

Embedding a Video in Your Blog

In the Wordpress Blog switch to HTML editing mode and paste into the blog post where you want the video to appear. Continue to edit in Visual or HTML mode

Page 44: Social Networking Tools for Novices

www.chemconnector.com

Embedding a Video in Your Blog

The result is an “embedded” video as shown

Page 45: Social Networking Tools for Novices

www.chemconnector.com

Expose Photos and Images via Flickr

If you use images and photos in talks, and can manage the challenge of choosing appropriate licenses, then Flickr can link you to the network

Page 46: Social Networking Tools for Novices

www.chemconnector.com

Expose Data and Figures on FigShare

Page 47: Social Networking Tools for Novices

www.chemconnector.com

Expose Data and Figures on FigShare

Page 48: Social Networking Tools for Novices

www.chemconnector.com

Expose Data and Figures on FigShare

Page 49: Social Networking Tools for Novices

www.chemconnector.com

License your content

Your blog, your YouTube video, your Slideshare, presentations, your Flickr photos, all represent your creative work

Use licenses to protect and share your work

Creative Commons licenses are recommended

Be aware of copyright transfer and what rights you give away

Page 50: Social Networking Tools for Novices

www.chemconnector.com

Share Your Publications Online

There are multiple tools for managing and sharing your publications online

Depending on your platform and your preferences

Mendeley Papers ResearchGate

Page 51: Social Networking Tools for Novices

www.chemconnector.com

Establish a Mendeley Accounthttp://www.mendeley.com/profiles/antony-williams/

Where do you manage your publications? In order to share your “publication profile” with the community I recommend Mendeley

Page 52: Social Networking Tools for Novices

www.chemconnector.com

Establish a Mendeley Accounthttp://www.mendeley.com/profiles/antony-williams/

Page 53: Social Networking Tools for Novices

www.chemconnector.com

Page 54: Social Networking Tools for Novices

www.chemconnector.com

Mendeley on iPhonehttp://tinyurl.com/3bv5g5m

Page 55: Social Networking Tools for Novices

www.chemconnector.com

Papershttp://www.mekentosj.com/papers/

Page 56: Social Networking Tools for Novices

www.chemconnector.com

Papershttp://www.mekentosj.com/papers/iphone/

Page 57: Social Networking Tools for Novices

www.chemconnector.com

ResearchGatehttp://www.researchgate.net/profile/Antony_Williams/

Page 58: Social Networking Tools for Novices

www.chemconnector.com

Your Citation Statistics

Various systems online for looking at your “citation statistics”

This author uses two systems at present Microsoft Academic Search Google Scholar Citations

Page 59: Social Networking Tools for Novices

www.chemconnector.com

Microsoft Academic Searchhttp://academic.research.microsoft.com/Author/12789419

Page 60: Social Networking Tools for Novices

www.chemconnector.com

Microsoft Academic Search

Page 61: Social Networking Tools for Novices

www.chemconnector.com

Citation Graph

Page 62: Social Networking Tools for Novices

www.chemconnector.com

My Google Scholar Profile

Page 63: Social Networking Tools for Novices

www.chemconnector.com

A comparison of Citation Statistics

Very different citation statistics between the two platforms

Page 64: Social Networking Tools for Novices

www.chemconnector.com

Google as a hub

Page 65: Social Networking Tools for Novices

www.chemconnector.com

Linking Google to the Network

Page 66: Social Networking Tools for Novices

www.chemconnector.com

Your Twitgerator of Choice

There are multiple tools that can be used to view Twitter activity. Choose what works for you.

Tweetdeck is popular

Page 67: Social Networking Tools for Novices

www.chemconnector.com

Social Networking can be fun!

Page 68: Social Networking Tools for Novices

www.chemconnector.com

Tweetsheet

Page 69: Social Networking Tools for Novices

www.chemconnector.com

There can be only one…

You are now the proud host of various social networking sites for your brand!

Manage them all in a simple way? I use Yoono

Page 70: Social Networking Tools for Novices

www.chemconnector.com

Page 71: Social Networking Tools for Novices

www.chemconnector.com

Thank you

Twitter: ChemConnectorwww.chemconnector.com SLIDES: www.slideshare.net/AntonyWilliamsSLIDES: www.slideshare.net/AntonyWilliams