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Powerpoint slides from internal presentation on Social Media strategy & techniques: 28/1/11
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( )Social NetworkingHow To Raise Your profile in the Digital Marketplace
( )What is social Networking?
A social network service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging. Although online community services are sometimes considered as a social network service. In a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.
( )How We Network....Percentage of 18-30 year olds that say
they do the following activities on a weekly basis
( )Social networking stats
* Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours.
* Twitter now has 75m user accounts, but only around 15m are active users on a regular basis.
* LinkedIn has over 90m members worldwide. This means an increase of around 1m members month-on-month.
* Facebook currently has in excess of 350 million active users Worldwide. * Flickr now hosts more than 4bn images. * Photo uploads to Facebook have increased by more than 100% within the past two
years. Currently, there are around 2.5bn uploads to the site each month.* Mobile is even bigger than before for Facebook, with more than 65m users
accessing the site through mobile-based devices. Mobile users are 65% more active than non-mobile users.
( )Popular Social networks
Flickr
Slideshare
Foursquare
You Tube
Blogger
( )Social Media Landscape
)( www.facebook.com
( )Applications of Facebook in Business
( )Why use Facebook marketing?
)( Groups1. DEMO: Posting to a Facebook Group
& Spreading the word quickly
2. DEMO: Inviting people to your group
3. DEMO: Facebook Advertising
)( Twitterwww.twitter.com
( )Your Tweet Space
( )Types Of Tweet
* Job Tweet
* Update Tweet
Text
* News Tweet
What can you say in 140 characters?.... You’d be surprised!
( )Types Of Tweet
* Location Tweet
* Blog Tweet
* Picture Tweet
What can you say in 140 characters?.... You’d be surprised!
( )Types Of Tweet
* Chat Tweet
* Sharing Tweet
* Re-Tweet
What can you say in 140 characters?.... You’d be surprised!
( )Say Thank You!!!
)( Linkedinwww.linkedin.com
( )LinkedIn for Recruiters
( )Why use Linkedin marketing?
)( Linkedin 1. DEMO: Setting Up & Maintaining a Group
2. DEMO: Advanced Search & Saved Search
3. DEMO: Saving Profiles
4. DEMO: Company search
5. DEMO: Viewing Network Stats
)( Bloggerwww.blogger.com
( )Your Blog Space
)( Blogging1. DEMO: Basic Blog Functionality
2. DEMO: Posting Blogs
3. DEMO: Widgets
4. DEMO: Using your blog as a portal
5. DEMO: Using Google Analytics
( ) You Tube - Video Content (Ideal for
broadcast)
Slideshare - Powerpoint presentations online (ideal for promotional materials etc.)
Foursquare - GPS based (Special offers)
Flickr - Photo based
Justgiving - Fundraising
Other Networks
)( Hootsuitewww.hootsuite.com
( )Your Hoot Space
)( Hootsuite1. DEMO: Posting from Hootsuite
2. DEMO: Mentions & Retweets
3. DEMO: ‘Listening’ to social networks
)( BrandingHow to ensure that Social Networking
activity works alongside your Brand Strategy
( )Social Network Branding....
Cross Platform
Seamless Transition
Consistent (Colours etc.)
Original
Informative
Innovative
Match Brand Values
( )How Social Media Branding Compliments Brand Values
Plugged In, Fresh & Innovative: These three absolutely synonymous with social networking
Expertise: Our social networking strategy should position us as ‘the’ experts in our marketplace
Ethical & Integrity & Clarity: These factors can be built into our online content through careful branding
( )Mini Mee
Every good brand needs a mascot. As all of the main social networks give you the option to use an “avatar”, I decided to combine the two for my online presence.
My Mini Mee will appear on every key blog/social networking page and is fully customisable.
( )Linkedin MeeFor more formal occasions.
( )YouTube MeeFor the brodcast specialist.
( )Xmas Mee
For the festive season.
( )Movember MeeFor the distinguished gentleman.
( )
And here he is in action....
( )In Summary
Become the expert in your field by raising your profile ahead of the competition
Connects you with more potential clients and candidates
Helps you to monitor your brands performance in the digital marketplace
Using social marketing as part of your marketing strategy allows you to:
)( Thank You….
