Social networking: How to Raise Your Profile In The Digital Marketplace

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    30-Oct-2014

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Powerpoint slides from internal presentation on Social Media strategy & techniques: 28/1/11

Transcript

  • 1. Social Networking
    • How To Raise Your profile in the Digital Marketplace

( ) 2. What is social Networking?

  • Asocial network serviceis an online service, platform, or site that focuses on building and reflecting ofsocial networksorsocial relationsamong people who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services areweb basedand provide means for users to interact over theinternet , such ase-mailandinstant messaging . Althoughonline communityservices are sometimes considered as a social network service. In a broader sense, social network service usually means an individual-centered service whereasonline communityservices are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.

( ) 3. How We Network.... ( ) Percentage of 18-30 year olds that say they do the following activities on a weekly basis 4. Social networking stats

  • * Facebookclaimsthat 50% of active users log into the site each day. This would mean at least 175m users every 24 hours.
  • * Twitter now has 75m user accounts, but only around 15m are active users on a regular basis.
  • * LinkedInhas over90m members worldwide. This means an increase of around 1m members month-on-month.
  • * Facebook currently has in excess of 350 million active users Worldwide.
  • * Flickr now hosts more than 4bn images.
  • * Photo uploads to Facebook have increased by more than 100% within the past two years. Currently, there are around 2.5bn uploads to the site each month.
  • * Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. Mobile users are 65%more active than non-mobile users.

( ) 5. Popular Social networks

  • Facebook
  • Twitter
  • Linkedin
  • Flickr
  • Slideshare
  • Foursquare
  • You Tube
  • Blogger

( ) 6. Social Media Landscape ( ) 7.

  • www.facebook.com

Facebook ) ( 8. Applications of Facebook in Business ( ) 9. Why use Facebook marketing? ( ) 10. Groups

  • 1. DEMO:Posting to a Facebook Group & Spreading the word quickly
  • 2.DEMO:Inviting people to your group
  • 3. DEMO:Facebook Advertising

) ( 11. Twitter

  • www.twitter.com

) ( 12. Your Tweet Space ( ) 13. Types Of Tweet ( ) * Job Tweet * Update Tweet Text * News Tweet What can you say in 140 characters?.... You d be surprised! 14. Types Of Tweet ( ) * Location Tweet * Blog Tweet * Picture Tweet What can you say in 140 characters?.... You d be surprised! 15. Types Of Tweet ( ) * Chat Tweet * Sharing Tweet * Re-Tweet What can you say in 140 characters?.... You d be surprised! 16. Say Thank You!!! ( ) 17. Linkedin

  • www.linkedin.com

) ( 18. LinkedIn for Recruiters( ) 19. Why use Linkedin marketing? ( ) 20. Linkedin

  • 1. DEMO:Setting Up & Maintaining a Group
  • 2.DEMO:Advanced Search & Saved Search
  • 3.DEMO:Saving Profiles
  • 4. DEMO:Company search
  • 5. DEMO:Viewing Network Stats

) ( 21. Blogger

  • www.blogger.com

) ( 22. Your Blog Space ( ) 23. Blogging

  • 1. DEMO:Basic Blog Functionality
  • 2. DEMO:Posting Blogs
  • 3. DEMO:Widgets
  • 4. DEMO:Using your blog as a portal
  • 5. DEMO:Using Google Analytics

) ( 24. Other Networks ( )

  • You Tube - Video Content (Ideal for broadcast)
  • Slideshare - Powerpoint presentations online (ideal for promotional materials etc.)
  • Foursquare - GPS based (Special offers)
  • Flickr - Photo based
  • Justgiving - Fundraising

25. Hootsuite

  • www.hootsuite.com

) ( 26. Your Hoot Space ( ) 27. Hootsuite

  • 1. DEMO:Posting from Hootsuite
  • 2. DEMO:Mentions & Retweets
  • 3. DEMO: Listening to social networks

) ( 28. Branding

  • How to ensure that Social Networking activity works alongside your Brand Strategy

) ( 29. Social Network Branding....

  • Cross Platform
  • Seamless Transition
  • Consistent (Colours etc.)
  • Original
  • Informative
  • Innovative
  • Match Brand Values

( ) 30. How Social Media Branding Compliments Brand Values

  • Plugged In, Fresh & Innovative:These three absolutely synonymous with social networking
  • Expertise:Our social networkingstrategy should position us as the experts in our marketplace
  • Ethical & Integrity & Clarity:These factors can be built into our online content through careful branding

( ) 31. Mini Mee

  • Every good brand needs a mascot. As all of the main social networks give you the option to use an avatar , I decided to combine the two for my online presence.
  • My Mini Mee will appear on every key blog/social networking page and is fully customisable.

( ) 32. Linkedin Mee

  • For more formal occasions.

( ) 33. YouTube Mee

  • For the brodcast specialist.

( ) 34. Xmas Mee

  • For the festive season.

( ) 35. Movember Mee

  • For the distinguished gentleman.

( ) 36. ( ) And here he is in action.... 37. In Summary

  • Become the expert in your field by raising your profile ahead of the competition
  • Connects you with more potential clients and candidates
  • Helps you to monitor your brands performance in the digital marketplace

( ) Using social marketing as part of your marketing strategy allows you to: 38. Thank You. ) (

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