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WATCH MAKING SINA MOSSAYEB, PH.D DIRECTOR OF INNOVATION A TOOLKIT FOR UNDERSTAND ONLINE COMMUNITIES & COLLECTIVE ACTION

Social Movements and Social Media

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Page 1: Social Movements and Social Media

WATCH MAKING

SINA MOSSAYEB, PH.DDIRECTOR OF INNOVATION

A TOOLKIT FOR UNDERSTAND ONLINE COMMUNITIES & COLLECTIVE ACTION

Page 2: Social Movements and Social Media

SOCIAL MOVEMENT STUDIESAN INTERPRETIVE TOOLKIT

@sinamossayeb

Page 3: Social Movements and Social Media

[ EPISODES ]

@sinamossayeb

Page 4: Social Movements and Social Media

[ PROCESSES ]

@sinamossayeb

Page 5: Social Movements and Social Media

[ MECHANISMS ]

@sinamossayeb

Page 6: Social Movements and Social Media

[ MECHANISMS: ENVIRONMENTAL ]

@sinamossayeb

Page 7: Social Movements and Social Media

[ MECHANISMS: COGNITIVE]

@sinamossayeb

EGYPT IRAN

Page 8: Social Movements and Social Media

[ MECHANISMS: RELATIONAL]

BAHRAIN EGYPT

TUNISIA

SYRIA

@sinamossayeb

Page 9: Social Movements and Social Media

[ FREE SPACE ]

Page 10: Social Movements and Social Media

[ ONLINE COMMUNITIES ]

1. TRUST2. AUTHENTICITY3. SAFETY4. PURPOSE5. EMPOWERMENT

HARPER REED, THREADLESS CTO

ESSENTIAL PARTS AND PIECES

Page 11: Social Movements and Social Media

[ COMMUNITY-BASED CVE ]

@sinamossayeb

Page 12: Social Movements and Social Media

COLLECTIVE INTERACTION

ACTIVISTS

HOSTILES

OBSERVERS

INDIFFERENT

SYMPATHETIC

P. FAVRE (1990), SOCIAL MOVEMENT SCHOLAR

Page 13: Social Movements and Social Media

COLLECTIVE INTERACTION

@sinamossayeb

ACVITISTS SYMPATHIZERS OBSERVERS HOSTILESINDIFFERENT

RELATIONAL DYNAMICS

Page 14: Social Movements and Social Media

COLLECTIVE INTERACTION

@sinamossayeb

ACVITISTS SYMPATHIZERS OBSERVERS INDIFFERENT HOSTILES

THE ACTIVISTS’ IMPLICIT ROLE: THE SHIFTER

Page 15: Social Movements and Social Media

POWER OF THE (ENTIRE) CROWD

ALEXIS OHANIAN, REDDIT COFOUNDER

SLACKTIVIST

CREATOR

SUPPORTER

SPEED SURFER

NEMESIS (JERK FACE)

Slacktivistsare important

Typology by S.M. Mossayeb

Page 16: Social Movements and Social Media

COLLECTIVE INTERACTION

@sinamossayeb

ACVITISTS SYMPATHIZERS OBSERVERS HOSTILESINDIFFERENT

RELATIONAL DYNAMICS: SOCIAL MOVEMENTS AND SOCIAL MEDIA

CREATORS SLACKTIVISTS LURKERS JERKSSURFERS

Page 17: Social Movements and Social Media

CREATE A SOMO BASE

WUNCWORTHINESS

CHARLES TILLY (2004), SOCIAL MOVEMENT THEORY GENIUS

Page 18: Social Movements and Social Media

CREATE A SOMO BASE

WUNCUNITYCHARLES TILLY, SOCIAL MOVEMENT THEORY GENIUS

Page 19: Social Movements and Social Media

CREATE A SOMO BASE

WUNCNUMBERS

CHARLES TILLY, SOCIAL MOVEMENT THEORY GENIUS

Page 20: Social Movements and Social Media

CREATE A SOMO BASE

WUNCCOMMITMENT

CHARLES TILLY, SOCIAL MOVEMENT THEORY GENIUS

Page 21: Social Movements and Social Media

WATCH MAKING 101

How can we build empowered online communities, prior to a crisis?

@sinamossayeb

Page 22: Social Movements and Social Media

Twitter: @sinamossayebEmail: [email protected]: navantigroup.com

THANKS(let’s chat)