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BDM access a number of funding streams in order to bring you cost effective training, this course has has been brought to you courtesy of funding provided by AWM and the West Midlands Business Operations Leadership Project in conjunction with BDM.
‘Improved Business Performance through
Improved Personal Performance’
Your Social Media course is delivered by Jean Maund in collaboration with Just ask Jean.
www.JustAskJean.co.uk
Twitter: @justaskjeanFacebook:facebook.com/justaskjean
Linkedin: http://uk.linkedin.com/in/justaskjean
Timetable10.00 Introductions, objectives
10.30 General principlesHow to choose your social mediaActivity 1
11.40 Twitter & Facebook
12.40 – 1.30 LUNCH
1.30 LinkedinActivity 2
2.30 COFFEE BREAK
2.45 Google +
3.30 Next ActionsActivity 3
Objectives
• Introduction to social media– What is social media– Why we need it in our businesses– How to choose which social media to use– General points to consider– How to manage and monitor social media– Specific hints and tips on how to use the major
social media sites
• Twitter– The importance of your profile– Twitter jargon– Finding people
• Facebook– Creating a business page– Groups – creating and joining
• Google +– Understanding and Using Circles– Business pages– Hangouts
• Linkedin– The importance of your profile– Finding key people to connect to– Questions, events and groups
Concerns? Questions?
Why bother with social media?• Statistics• Know, Like & Trust factor
General Guidelines
• Pick the right tools• Know what you want• Keep your branding consistent• Use analytics • Be social• Don't always be selling
Connect the dots
Google +/ Youtube etcBlog
Choosing the right SM Activity for you and your business
• http://en.wikipedia.org/wiki/List_of_social_networking_websites
Overview of Major Social Media Sites
• Facebook• Relationship-based users • Social/Business• Google+• Content-based users• Business-based users• Business/Information• Twitter• Topic-based users• Celebrities (at least in their own niches -- or minds!)• Business/Information• Business/Self-promotion• Branding• LinkedIn• Business-based users• Business/Branding• Availability
Twitter/Facebook
Similarities
• Personal• Visitors are more likely to be looking for
entertainment rather than business.• Other people can
– Share– Comment
• Can be VERY distracting
• 140 characters•Micro-blogging site
Anatomy of a Twitter page : http://twitter.com/#!/stephenfry
Language
• Names @justaskjean• Tweet• # hashtag
– #FF Follow Friday
• RT Retweet• DM Direct Message
Use to
• Make offers /discounts etc– Burt’s Bees
• Other examples:– http://www.facebook.com/Schedulicit– http://www.facebook.com/cocacola– http://www.facebook.com/skittles?sk=app_111834
512193557
Things to consider
•Friendly URL e.g www.facebook.com/justaskjean•Have more than one admin•Check security and sharing settings
Understanding LinkedInThe Social Network for Business Professionals
What Is LinkedIn?
• A social media network where business people grow their networks and expand their business connections
The Benefits of LinkedIn
• Talk directly with decision makers
• Accessible from any computer, any time of day
• Identify, research, contact, follow up, engage & maintain your prospects all in one place
Creating Your Profile
• Your profile = resume, business card & elevator speech all rolled together
• What type of image do you want to project?
• What type of prospects do you want to reach?
Creating Your Profile
• How will you position yourself and contribute your expertise?
• How are other leaders using LinkedIn?• Check out your competitors’ profiles• Adjust your profile as necessary
5 LinkedIn headline tips
• Think value proposition - how do you provide value? Be as specific as possible here and remember the old saying: "the nicher, the richer".
• Think target audience - whom do you provide value for and who will read this? It's not always the end customer that is the decision maker.
• Unique selling point - you are likely to be stacked up against your competitors and you had better have your USP in the headline already to stand out.
• Now think keywords, pepper your headline with the keywords that you think people will do searches for. The more technical terms here the better (software, standards, certifications etc).
• Finally, think memorable. Your greatest challenge online is to be remembered so be creative and/or funny so that your headline sticks with the people that matter.
Customizing Your URL
• Customize your URL for branding purposes
• Easy to remember
• Promote your signature on your blog, Facebook pages & email signatures to drive traffic to your profile
LinkedIn Groups
• Strengthen connections in an exclusive forum• Where LinkedIn members share common
skills, experiences, industry affiliations, and goals
• Private groups have the authority to accept or deny your request
Google Plus
• http://www.ultimategoogleplusguide.com/
Bringing it all together
• Your marketing plan• Monitoring and control
– Google Alerts
• Managing/scheduling– Hootsuite– Bufferapp
• Linking with each other and your blog/website
Recommended reading
• Know me, Like Me, Follow Me – Penny Power• Groundswell – winning in a world transformed
by social technologies – Charlene Li and Josh Berrow
• Crush It! – Gary Vaynerchuk
