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& HOW TO USE THEM TO YOUR ADVANTAGESocial Media Trends
WHAT THEY MEANTRENDS &
PART
ONE PICTURES > WORDS
INCREASED MOBILITY
INTEGRATION IS KEY
POWERFULSOCIAL MEDIASTRATEGIESPA
RT TW
O
WHAT THEY MEANTRENDS &
PART
ONE PICTURES > WORDS
INCREASED MOBILITY
INTEGRATION IS KEY
1 MAINTAIN CONSISTENCY
2 CREATE SHARED VALUE
3 KEEP IT FUN
POWERFULSOCIAL MEDIASTRATEGIES
ReferencesAND
MORE INFORMATION
PART
TWO
PART
THRE
E
?
WHAT THEY MEANTRENDS &
PART
ONE PICTURES > WORDS
INCREASED MOBILITY
INTEGRATION IS KEY
1 MAINTAIN CONSISTENCY
2 CREATE SHARED VALUE
3 KEEP IT FUN
• PICTURES > WORDS
• INSTAGRAM, PINTEREST, TUMBLR USAGE RATES
• WHAT SHOULD WE CALL ME MINIMALIST TUMBLR
Our focus has shifted from social media to visual social media.
We are drawn to
in more ways than ever before.
VISUALCONTENTONLINE
- DONNA MORITZ, SOCIALLY SORTED
• PICTURES > WORDS
• INSTAGRAM, PINTEREST, TUMBLR USAGE RATES
• WHAT SHOULD WE CALL ME MINIMALIST TUMBLR
Not convinced?Here are the numbers behind
• PICTURES > WORDS
• INSTAGRAM, PINTEREST, TUMBLR USAGE RATES
• WHAT SHOULD WE CALL ME MINIMALIST TUMBLR
Not convinced?Here are the numbers behind
MONTHLYACTIVEUSERS
100 million
• PICTURES > WORDS
• INSTAGRAM, PINTEREST, TUMBLR USAGE RATES
• WHAT SHOULD WE CALL ME MINIMALIST TUMBLR
Not convinced?Here are the numbers behind
MONTHLYACTIVEUSERS
100 million PHOTOS
PER DAY40 million
WHICH EQUATES TO
PER YEAR~14 billion
• PICTURES > WORDS
• INSTAGRAM, PINTEREST, TUMBLR USAGE RATES
• WHAT SHOULD WE CALL ME MINIMALIST TUMBLR
Not convinced?Here are the numbers behind
MONTHLYACTIVEUSERS
100 million PHOTOS
PER DAY40 million COMMENTS
PER SECOND
1000
WHICH EQUATES TO
PER YEAR~14 billion
46%OF PEOPLE ACCESS
SOCIAL NETWORKING
SITES THROUGH THEIR
MOBILE PHONES
IMAGE: FLICKR - MERVI ESKELINEN (TASSELFLOWER)
13% 19%
48% 50%
70%
U.S. SHARE OF TIME SPENT ON MOBILE SOCIAL MEDIA SITES
SOCIAL MEDIA HAS BEEN ADOPTED ON A MASS SCALEFASTERTHAN ANY PRECEDING TECHNOLOGYIMAGE: FLICKR - JAMES CRIDLAND
IMAGINE HOW RIDICULOUS THESE PHRASES WOULD HAVE SEEMED IN 2005
IMAGINE HOW RIDICULOUS THESE PHRASES WOULD HAVE SEEMED IN 2005
Write on my wall!Um no...
that’s vandalism.
IMAGINE HOW RIDICULOUS THESE PHRASES WOULD HAVE SEEMED IN 2005
Write on my wall!Um no...
that’s vandalism.
#awesomeYes! Numbers
are great.
IMAGINE HOW RIDICULOUS THESE PHRASES WOULD HAVE SEEMED IN 2005
Write on my wall!Um no...
that’s vandalism.
#awesomeYes! Numbers
are great.
I need new friends.
Tweet @ me!
"When I wrote 'The World is Flat' [2004] ... Facebook didn't exist; Twitter was a sound; the cloud was
in the sky; 4G was a parking place...and Skype for most people was a typo. All of that changed in
just the last six years"
IMAGE: FLICKR - KEVIN DOOLEY
- Thomas L. Freidman (2010)
social media communication tools have
profoundly changed our liveshow we interact with one another and the world around us
- Soren Gordhamer
Your social media success depends on your ability to: OKAY, THAT’S COOL - BUT SO WHAT?
1 MAKE YOUR CONTENT EASILY UNDERSTANDABLE & VISUALLY APPEALING
Your social media success depends on your ability to: OKAY, THAT’S COOL - BUT SO WHAT?
1 MAKE YOUR CONTENT EASILY UNDERSTANDABLE & VISUALLY APPEALING
2 FULLY UTILIZE THE VARIOUS PLATFORMS AVAILABLE, ESPECIALLY MOBILE
Your social media success depends on your ability to: OKAY, THAT’S COOL - BUT SO WHAT?
1 MAKE YOUR CONTENT EASILY UNDERSTANDABLE & VISUALLY APPEALING
2 FULLY UTILIZE THE VARIOUS PLATFORMS AVAILABLE, ESPECIALLY MOBILE
3 UNDERSTAND HOW INTEGRATED SOCIAL MEDIA IS IN OUR EVERYDAY LIVES
There is no longer a question of who is using social media,
IMAGE: FLICKR - LINH NHAN
but rather, who is using it most effectively?
3 WAYS TO GET THE MOST OUT OF
SOCIAL MEDIA
KEEP THINGS CONSISTENT
CONTRIBUTE IN A TIMELY MANNER
People will take you seriously and will
appreciate/interact with your content more.
IMAGE: FLICKR - EOLE
Result:
KEEP YOUR CONTENT RELEVANT
CREATE SHARED VALUEYOU
YOURAUDIENCE
IMAGE: FLICKR - THOMAS HAWK
Your audience will be more excited about your message, which means they are more likely to share it and spread your ideas.
Result:
HAVE FUN!
IMAGE: FLICKR -IITA IMAGE LIBRARY
Your message is more likely to be remembered and shared if it makes people experience positive and/or strong emotions.Result:
THANK YOU!
SOURCES & MORE INFORMATIONhttp://mashable.com/2009/10/16/social-media-changing-lives/http://www.businessinsider.com/how-mobile-social-networks-have-become-2013-5#ixzz2TUj9i1pM“U.S. Share of Time on Mobile” Graph: Neilsen Study“Instagram Facts” via instagram.com http://sociallysorted.com.au/shift-to-visual-social-media-6-tips-for-business-infographic/Vector images were sourced from http://www.webresourcesdepot.com/ and vectormagic.comhttp://www.gartner.com/technology/research/nexus-of-forces/http://www.ctvnews.ca/more-youth-use-smartphones-to-log-online-u-s-report-1.1193559#ixzz2Qnxqu5cdhttp://www.huffingtonpost.com/jonah-berger/virals-secret-formula-part-2_b_3100340.htmlhttp://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.htmlhttp://www.theatlantic.com/technology/archive/2012/04/what-fuels-the-most-influential-tweets/255453/http://www.fastcompany.com/3000794/rise-visual-social-mediahttp://bits.blogs.nytimes.com/2013/03/26/instagram-and-the-new-era-of-paparazzi/?ref=technologyhttp://thenextweb.com/asia/2012/11/16/report-half-of-worlds-social-media-users-go-mobile-as-us-and-europe-lag-asia/http://www.mobilemarketingwatch.com/new-infographic-reveals-how-we-use-social-media-31131/http://www.clickthrough-marketing.com/new-research-shows-surge-in-twitter-and-other-social-media-usage/http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-on-smartphones/All logos were sourced from their host website’s ”media” page - no prohibited alterations have been made All images were sourced from Flickr under a Creative Commons License
