Social Media &

Social Networks

Social Media• Internet so powerful

• users have power to ignore OR spread information farther (& faster)

• Users want to investigate, communicate, interact, and share experiences

• result: influence public via www

• HUGE trend that keeps on growing

• Easy to integrate to business & websites

Social Media Marketing• generate exposure, opportunity, and sales

• increase traffic to your website/business

• “Viral Marketing/Advertising”

• Building Online presence

• Social Media Optimization (SMO)

• this will become just as important as SEO

• news says: ‘homepages’ will be Facebook

Define Viral Marketing

• MySpace

• Podcasting

• StumbleUpon

• Technorati

• Twitter

• Wikipedia

• Yelp

• YouTube

Social Media - Sites• Blogs

• Del.icio.us

• Digg

• Facebook

• Flickr

• GigPark

• Google

• LinkedIn

Briefs • Blogs

• free available• Blogger, WordPress, LiveJournal, TypePad, Vox

• Del.icio.us (http://del.icio.us)

• Flickr (http://www.flickr.com)

• Podcasting (http://tinyurl.com/3unhbb)

• StumbleUpon (http://stumbleupon.com)

•Google Maps (www.google.com/local/add)

Use Facebook for Advertising ($$)or

Fan Page

STEP 1

STEP 2

OR

STEP 3

FINAL STEP

*thanks: http://subtlevoxphotography.com

Facebookwhat’s in it for you?

Facebookwhat’s in it for you?

• viral marketing

Facebookwhat’s in it for you?

• viral marketing• ‘friends’ can see Fan Pages

Facebookwhat’s in it for you?

• viral marketing• ‘friends’ can see Fan Pages

• another way to contact clients (newsletter)

Facebookwhat’s in it for you?

• viral marketing• ‘friends’ can see Fan Pages

• another way to contact clients (newsletter)

• free space to post pictures, news

Facebookwhat’s in it for you?

• viral marketing• ‘friends’ can see Fan Pages

• another way to contact clients (newsletter)

• free space to post pictures, news• advertising is very targeted

*thanks: http://subtlevoxphotography.com

• find great local businesses

• more than 20 million people looked up a business on Yelp in the past 30 days (feb ’09)

• Yelpers have written over 5 million local reviews, over 85% of them rating a business 3 stars or higher

• find events, special offers, lists and talk with other yelpers

Yelp.ca

• business owners (or manager) can setup a free account to post offers, photos and message her customers

OR

• businesses can ‘claim page’ (“Is this your business?” link)

• You can Yelp on your phone at http://m.yelp.com or Yelp for iPhone

*note: mobile applications/sites are growing in popularity (with increased Blackberry/iPhone use)

a 10 second look @ who tweets?

Bringing it All Together• #1: sign up and use services

• #2: spread the word

• let public know you use them

• use icons on your site

• see next slide

• #3: enjoy the benefits that Social Media & Networking brings to your business

building character online• who are you?

• what does the site offer?

• what kind of language?

• way you say it

• Be convenient (clickable<looks like it!)

• Proofread & Edit

• Don’t Launch & Run

Questions?Thank You

www.natashalcd.com