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22 Social Media Marketing Management Tools Lee Odden    Online Marketing, Social Media

With every online marketing

channel and discipline, there must

be tools to make the task of

marketing more efficient and

effective. Social Media Marketing

is no different. Over the past 6-9

months, I’ve been researching

and reviewing a variety of social

media management tools that

help with everything from source

network connections to campaign

& social content management to

monitoring & measurement. While

there numerous tools that manage single platforms (like Twitter) this list includes services

that manage multiple social network accounts, content and measurement.

At some point we’ll do more with individual reviews, but in the meantime, here is a list of

22 different social media marketing management tools, platforms and services to help

manage and scale your online marketing efforts on the social web:

Shoutlet – Manages social media marketing communications with one platform for

building, engaging and measuring social media. Includes multiple account and platform

support, social CRM and ecommerce for Facebook, email marketing and mobile features.

Direct Message Lab – Provides consulting, implementation and a platform (REACH) for

centralized management of social media promotions & contests, advertising and

measurement.

Objective Marketer - Offers social media marketing and analytics with integrated

campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution,

engagement reports and user management.

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Wildfire Interactive - Platform for easy creation, implementation and management of

branded interactive campaigns including: sweepstakes, contests and give-aways.

StrongMail Social Studio – Comprehensive social media marketing platform with a referral

marketing platform, social sharing tool and campaign management application.

(Disclosure: StrongMail is a TopRank client)

Sprout - Cloud-based visual authoring software used to build interactive Engage Ads and

Engage Apps that deliver rich, interactive, and social content across the web and mobile 

devices.

Spredfast - Enterprise social media management system that allows an organization to

manage, monitor, and measure its voices across multiple social media channels. Also

offers a white label option for agencies.

socialTALK – allows brands to create (text, photos, videos), manage (customize workflow

& approval process), publish (single source, scheduled publishing to multiple platforms)

and measure (aggregated analytics dashboard) their content strategy and posting

schedule.

Crowd Factory – Suite of social media marketing tools include Social Campaign, that

enables marketers to acquire new customers through simple social gestures and custom

social marketing campaigns while easily tracking ROI.

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Awareness - Social marketing hub that centralizes social media content publishing,

management, measurement and engagement. Also includes access to 7 white-labeled,

best practice social networking applications.

@this moment – Built on the @this moment platform, DEC is a system for managing a 

brand’s presence across multiple online environments combining multimedia UGC, and a

variety of real-time inputs which are distributed across social platforms including YouTube

Brand Channels, Facebook Fan Pages, MySpace Brand Communities & the iPhone.

MediaFunnel – Offers a Business Social Media platform for Facebook and Twitter

supporting multiple users per profile and editorial review. Includes monitoring and

integrates with Salesforce.com.

Virtue – Works with clients and agencies through a Social Relationship Management (SEM)

platform offering Facebook tabs & applications, a publishing feature for Facebook &

Twitter and mobile solutions.

Sprinklr – Social media marketing platform and consulting services for consumer & B2B

marketers as well as agencies. Provides social media audience research, acquisition,

content promotion and measurement tools.

Janrain – Web based platform of tools including: Engage to make it easy for users to

connect a site with their social networks, Federate to facilitate navigation across multiple

web properties & partner sites with a single log-in (currently supports 16 networks),

Capture to leverage user data for personalized experiences.

Sprout Social – Affordable social media dashboard, monitoring, team workflow, influencer

and contact management, performance metrics and daily or weekly email summaries.

Supports Twitter, Facebook, LinkedIn, Yelp and Foursquare.

Sendible – Social media marketing platform that supports 30+ networks & services

offering management of: accounts/profiles, messages & content, social contacts, content

discovery, engagement, blog content & promotion, monitoring and analytics. Also offers a

white label version for agencies.

KickApps – Self service social media web site authoring and social content management

system system supporting video, social networking, social graph & activity streams, apps 

& analytics. Enables web publishers and marketers to develop branded communities,

social applications and interactive widgets on their websites and across the social web.

Solutions for small and large business.

Postling – Local business social media marketing platform to create content, stay

organized and reach customers. Currently free for small business or personal use.

pop.to Social Marketing –  A social marketing suite, including feed-enabled social gestures

and widgets, social dashboard, segmentation tools, influencer identification, conversion 

tracking and built-in friend casting.

HootSuite - Social media dashboard for managing social content and engagement on

multiple networks with team workflow and statistics.

Seesmic – Web and desktop tools to manage social marketing activity on Twitter,

Facebook, FourSquare, Google Buzz and Linkedin plus a plug-in marketplace for more

social management options.

This list of social media marketing platforms & services “ad hoc” was compiled by

bookmarking various services as they were discovered or pitched to us (we don’t reply to

pitches).  Here’s another useful list of SMMS was compiled in March 2010 by Jeremiah

Owyang.

What social media marketing dashboards, software and management tools from the list

above have you tested or use? Reviews, observations, insights and questions are greatly

appreciated!

Obviously, tools are only as good as the expertise of the people using them, so TopRank

Marketing is always interested in helping companies develop their social media roadmap

and recommend the right supporting software for implementation.

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