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Pengenalan pemanfaatan penggunaan social media dalam kasus lokal. ( Indonesia)
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This is an incredible way to have fun
Social Media Marketing
Agenda Why is Social Media
Important?
Type of Social Media Marketing
(Our)Social Media Activities
Measuring Result
Why is Social Media Important?
Why is Social Media Important?(netizen) People savvy consume
Why is Social Media Important?
Low Trust Problem for traditional ways
Why is Social Media Important?
Low Trust Problem for traditional ways
We Need Solution !
Solution: Re-thinking
Marketing Today’s
Traditional Marketing• TeleMarketing• Direct Mail• Radio / TV Ads• Print Ads• Email Blast
Online Social Media Marketing• SEO / SEM• Blogs• Wikis• Forums• Social Network• Podcast / Video• Content Sharing• Email Marketing
Agenda Why is Social Media
Important?
Type of Social Media Marketing
(Our)Social Media Activities
Measuring Result
What is Social Media Marketing
• Wikipedia:
Social media marketing is a term that describes use of social networks, online communities, blogs, online collaborative media for marketing, sales, public relations and customer service wikis or any other. Common social media marketing tools include Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube.
• Marketing Sherpa: Social Media Marketing and PR is the practice of facilitating a dialogue and
sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technlogies.
Type of Social Media Marketing
Blog
Type of Social Media Marketing
Blog• Content• Conversation
Type of Social Media Marketing
Blog• Content• Conversation
SEO / SEM
Type of Social Media Marketing
Blog• Content• Conversation
SEO / SEM • More Traffic• More Lead• Branding
Social Media case: SEO
Social Media case: SEOsite: Mahadaya.com
Social Media case: SEO site: Mahadaya.com
Type of Social Media Marketing
Blog• Content• Conversation
SEO / SEM • More Traffic• More Lead• Branding
Social Media• Even more
Social Media case
• Since 2007 at The First Time in 09
Agenda Why is Social Media
Important?
Type of Social Media Marketing
(Our)Social Media Activities
Measuring Result
Social Media Activities
Publish
NetworkingShare
Social Media Activities: Publish
Simply Post
Monitor what Other Publish
Competency
Interaction ( pingback or
Trackback )
Promotion
Social Media Activities: Share
Promote Anything to Everyone
Monitor what Other
Share
Interaction with Crowd
Share Content that Audience
Love
Social Media Activities: Network
• Anyone can connect to everyoneMake friendsBe helpfulSharing Interest
Agenda Why is Social Media
Important?
Type of Social Media Marketing
(Our)Social Media Activities
Measuring Result
Metrics : Key Performance Index• Traffic• Interactions
– Prospect & Conversion Insight over conversation– Feedback / Conversation Sentiment
• Fan / friends
• Impression– Video Views – PageViews
• Total Post ( Forum )• Viral Topic ( Topic Indexed )• Actionable Clicks / Leads • Keyword Ranking ( branding )• Email Marketing: Subscriber List• Twitter : Influence
