Social Media for Social Impact

Susan Tenby,

Online Community Director

TechSoup Global

@suzboop on Twitter

Where is TechSoup Global Today?

Currently operating in 21 Countries on 6 Continents

Australia

Belgium

Botswana

Canada

Chile

France

Germany

Hong Kong

Hungary

India

Ireland

Luxembourg

Mexico

New Zealand

Poland

Russia (Pilot)

South Africa

Spain

Taiwan

United Kingdom

United States

TechSoup GlobalTechSoup is a popular, comprehensive online content and community

destination for nonprofits that provides unbiased information and technical know-how to ensure that nonprofits make the best possible use of technology.

TechSoup Community

• 17 Forums• Events Calendar• Online Social Networks• Member Spotlight• Community Blog• Online Events• Second Life• Surveys• Webinars• Soup Recipes• Managed by two Community Managers and

volunteer hosts and star users

Tools to get the job done

• Introduction/background on TechSoup community• Webinars• Forums• Twitter• Facebook• Second Life• LinkedIn• YouTube • JustIn.tv• Flickr• Google Groups/Email lists

Nonprofit Commons in Second Life: 4 islands, One Community

• Through this community, we provide free office space to qualifying groups, hold meetings, create a cooperative supportive learning environment and foster outreach, education, fundraising, all in a virtual space.

• Our goal is to create a learning community of practice for nonprofits to explore and learn about the virtual world, and to investigate the many ways in which nonprofits can utilize this unique environment.

Behold:

Holding Space in Live Virtual meetings

• Own your authority• Don’t be afraid to interrupt• Allowing your users to be featured before the audience• Sticking to the Standards and TOS• Self-policing members• Moderating & closing off-topic conversation,

Redirect/refocus • Common understanding of moderation w/members• Repetition of procedures and organization• Cross reference appropriate outside resources• With Video/web-streaming, make sure camera is focused

appropriately in room, be aware of both inworld and inroom experience

Mixed Reality Events

Streaming Live Audio and Video

Simultaneous activity happening in the real world and the virtual world, avatars and humans can interact and see and hear each other, with the screen functioning as a portal between the two worlds.

Effective for expanding the reach of conference attendees and speakers, without having to travel.

Second Life StatsSecond Life• 40% of all logins are US. 60% are International• Total monthly user hours: 39,666,304• Totally monthly logged in Residents (as of 1/31/2010):

1,067,114• Total monthly user hours: 39,666,304Nonprofit Commons in Second Life• 18,967 unique visitors to Aloft and Plush averaging 60 – 90

mins respectively per visit.• 44% of visitors to Aloft are non-US residents with 25% of them

coming from Australia.• Visitors are averaging around 2000 per month to the nonprofit

commons blog and are coming from 70 different countries.

Multiple points of entry

• In-world Meetings• Wiki• Website/community blog• NPSL tag –multiple cross-platform entry points• Management steering committee group –creating arsenal of

support• Directory of Nonprofits in Second Life –making them easily

findable• Branding as NPO experts and advisors- Rewarding the Rockstars

What has been successful• Have a companion site, and other social nets• Don’t feed the trolls• Having an MOU to be able to remove inactive residents• Highlight your star members, give them permissions• Welcome your newbies and direct them• Profile personalization and multiple points of contact• Have Frequent and Regular Events• Have management meetings outside of community w/stars• Highlight popular discussions/activites, cross reference

content• Cross-platform recruitment is good- not redundancy• Make sure questions are promptly answered, from all virtual

locations• Go outside your platform to connect multiple points of entry

Contact info

• Susan Tenby• Online Community Director, TechSoup Network

susan@techsoup.org• SL avatar: Glitteractica Cookie• Follow on twitter• @suzboop @npsl @techsoup

http://www.techsoup.org/http://www.netsquared.orghttp://npsl.wikispaces.com/http://www.nonprofitcommons.org

Find this presentation online @:http://www.slideshare.net/suzboop