Social Media for Law Enforcement Agencies

Attorney-General’s

12 September 2011Department

Kathy Phelan & Kanella GougousisSocial Media Education Groupwww.socialmediaeducationgroup.com

Welcome and introductions

www.socialmediaeducationgroup.com Attorney-General’s Department - 12 September 2011

Presentation overview

Social Media – What is it?


Australian Government Participation

• Over275onlineconsultationsinlasttwoyears• Over370agencyTwitteraccounts• Over70 agencyblogs• Over45 agenciesusingYouTube• Over50 Facebookpages• Atleastfivedatamash-upcompetitions• 99FederalpoliticiansonTwitterThomler, C 2011, ‘Developing an agency social media infrastructure’, 9 September, conference presentation.


Online Safety and Education

Parentshaveanexpectationthatschoolswillteachonlinesafetybutteachers are ill-equipped.

Teachershaveanexpectationthatparentswillsuperviseandmanagechildren online.


Q & A


“ Don’t forget to favourite our presentation if you enjoyed it ”

Social Media for Law Enforcement

Casestudies–Participation,Predictive,Investigative

TorontoPolicevideointroductionhttp://www.youtube.com/watch?v=_BOpNtE0Gu4


Colorado Springs Police Department -Staff1,000andPopulation420,000

Twitter in 2009 -Communicatewithlocalmediaoutletstonotifyofincidents

Facebook in 2010- PoliceBlotterupdates-arrestsandcrimedatainareas- Photospostedandcommunityusedtoidentifycriminals - Submit an anonymous tip- Informationaboutstolencarspublished- PoliceChiefblogpostslinkedandfeatured- Pressconferences

Website updated in 2010 - Crime reports submitted online using narrator

Participation


Benefits

• Onlinecrimereportingmoreefficientfortheserviceandconvenientforcommunity• Workflowsandaccuracysignificantlyimprovedwithonlinesubmissionsusing the narrator• Greatervisibilityandimprovedcommunityrelationships


Toronto Police Service - Staff8,000andPopulation2.5million

Twitter in 2009 -Usedbyleadership,informmediaandeducatepublic

Facebook in 2010- Publicsafetyalerts- Poststoidentifycriminals- Linktothetippageonthewebsite- Promotecommunityevents- Facebookfeedsforkeyofficersandtheirprofessionalprofile- PoliceChiefblogpostslinkedandfeatured

Website updated in 2011- Onlinecrimereporting- Onlinebackgroundchecks- Communityinformation-traffic,crimeratesinneighbourhoods


Benefits

• WebsiteredesignwithFacebook andTwitterfeedsintegratedand information architecturedevelopedtomeet community needs• Devolvedauthority–officersto usetoolsintheirdaytodaywork• Easiercommunityaccesstopolice• Increasedtouchpointsto communitiesforofficers• Leadershipusingtoolsto communicate more regularly to thepublicandworkforce

New York City – 90 Day Digital Plan

http://www.youtube.com/watch?v=t9JoG-5d04M


Predictive

Case study: London riots6 - 10 August 2011


What triggered the riots?

•Deathofayoungpersonduringapoliceoperation

•Socioeconomicenvironment

•School holidays

•Social marginalisation


Expertsbelieve-decentralised,spontaneousandleaderlessLooting concentrated on technology and clothing storeshttp://www.guardian.co.uk/news/datablog/interactive/2011/aug/09/uk-riots-incident-map#animation


Socialmediaplayedaroleinshapingandformingpeople’sopinionsabout what was happening on the ground


TwitterandFacebookplayedarolebutmostofthecriminalactivitywasorganisedusingBlackberryMessenger


What is BBM?

• Itcanbeusedtoorganisediscreetgroups,one message can mobilise many in a

privateway• It’samessagingservicethatstaysopen

and people in the group can communicate with each other without people outside the group accessing what is being discussed

• Groupaccessisviapinnumberorbarcode


FacebookandTwitterareopenandidentifiabletooutsidersandsearch tools

Expertsbelieveparticipantsweredrivenbyaneedto:• belong• besignificant


Manifestationsofthesetraitswereevidentinboththeriotersandtheclean up teams


Predictive

Whatintelligencewouldhavehelpedofficersontheground?


Analysing data for intelligence

ReactiveLessons from the London riots Trackingmentionsofkeywords,volume

http://www.guardian.co.uk/uk/interactive/2011/aug/24/riots-twitter-traffic-interactive


http://www.guardian.co.uk/uk/interactive/2011/aug/24/riots-twitter-traffic-interactive

Proactive

NYPD use Twitter to shutdown gang meet upMonitoringTwitter,onestepahead


Why need to commit

Venice Beach flash mobLocalvigilanteusingfreeonlinesoftwarehttp://trendsmap.com/


http://trendsmap.com/

Investigative

CrowdsourcingColorado Springs Police Department & London riots

• IdentifyingcriminalsbyuploadingimagesandCCTVfootage• Gaintips• Policehavecontrol-previouslyreliantonnewsoutletstoreach the public


Data mining

NYPD Social Media UnitColorado Springs Police Department & London riots

• NewYorkPoliceDepartmentminesocialmediasitestoidentify troublemakersannouncingplansorbragaboutcrimesonTwitter andFacebook


Evidence collection

London riots

• Peopleposingwithlootedgoods,makeadmissionsonlineviatheir social media profiles


Strategy and Methodology

TechnologyUserTypes–7profiles

Netreprenuer: Worksandmakesalivingintheonlinespace,likelytobeadeveloperorprogrammer,enjoysbuildingonlineinfrastructureasopposedtousing.Technicallyverycapable.

Early Adopter: Techsavvyandopenmindedtotryinginnovationsintheonlinespace.Willbeusingwebsitesandapplicationswellbeforethemainstream.Earlyadoptersarealsooftenthereviewersandcritics.

Connector:Enjoysalargenetworkoffriendsonline,sharescommunication,informationandcontentandislessinclinedtocreatecontent.Heavyuseofsocialnetworkingsitesandusuallyanextrovert.

Collaborator:Lookstousesocialmediatoworktogetherwithothers,generatecontentandoftenuseonlinetoolstoadvocateandeducate.

Scene Breaker: Uses the online space to promote personal artistic endeavours,organiseevents,stayaheadofthepackculturallyandkeeptrackofup-and-comingtalent.

Transumer:Researchpotentialpurchasesandprices,verycomfortablebuyingandsellinggoodsonline.Anebayaccountlikely,regularpurchaserofbooks,tickets,giftsandevenclothes.

Essentialist: Probablythelargestusertype,lesssavvytechnically,usetheonlinespaceforcommunicationwithfamilyandfriends,heavyuseofemail,mayhaveasocialnetworkingsitebutuselimited.


Q & A


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