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Presentation to FirePRO conference 13/10/10 on how Fire and Rescue comms depts can use online social stuff.
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How to get the most from social media
Dave BriggsCommunity Evangelistwww.learningpool.com
The benefits office to Number 10 in 5 years...
...and a blog.
http://www.flickr.com/photos/downingstreet/3045344571/
• Communicating
• Socialising
• Working
• Playing
Change is happening
• People demanding it
• Can’t afford not to
Need for change
Open government
• Transparency
• Participation
• Collaboration
Consumerisation of technology
Mainframes
Minicomputers
Microcomputers
Web / Mobile
Smaller, more personal.
So, what is digital engagement?
http://www.flickr.com/photos/takomabibelot/4373062612/
Cognitive surplus, anyone?
http://www.flickr.com/photos/poptech2006/2969510044/
100 million hours
200 billion hours
http://www.flickr.com/photos/maddi/2432148351/
£5,500
£153,516
http://en.wikipedia.org/wiki/Atheist_Bus_Campaign
The toolkit
• Go where people are
• Right tool for the right crowd
Getting started
• Listen
• Acknowledge
• Create
• Share
Activity needs to be embedded in
• Policy
• Strategy
• Process
• Structure
… but keep it light
It’s not about tools, it’s about being
• Open
• Collaborative
• Transparent
• Co-operative
More than anything
• Be bold
• Be human
• Be relentlessly positive
http://www.flickr.com/photos/blackbeltjones/3365682994/