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Social Media Components Three major Social Media Components has been used by marketers Concept (art, information, or meme)
Media (physical, electronic, or verbal)
Social interface (intimate direct, community
engagement, social viral, electronic broadcast or syndication, or other physical media such as print)
Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat.
Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations.
Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices).
Print media, designed to be re-distributed
Common forms of Social Media
Benefits of Social Media
Online communities can be very diverse and expose to many new viewpoints, ideas, and opinions. Bring attention to your products & services Listen to your customer’s opinion Share information with like-minded people Connect with other professionals Strengthen customer service To wholly track a campaign we need to know and monitor a number of metrics. For straightforward sales optimization we need to know: Total unique referrals from social media sites Entrance path of all sales Total impressions of social profiles Determine size of community and average click through rate to site
Oops !!! I just forgot to mention….. You are simply going to love this: Social Media Optimization helps you to: Increase traffic to the website, including incoming link and search engine traffic Increase website's link popularity Increase brand awareness across the web Enhance search engine rankings Gives quick access to a lot of people Circulate information in minutes Great way to build community Get to know what your customers are thinking
Benefits of Social Media
Social Media Channels
Social Media channels have been categorized used by both B2B and B2C brands. I've experimented which type of brand works best in each channel and compared below listed social media channels that are currently being used.
