4

Click here to load reader

Social Media Advertising Platform (englisch)

Embed Size (px)

DESCRIPTION

Targeting, AdServing, Analytics, & Market Intelligence for the Future of Online Marketing in the Social Web. Utilize the advantage of targeting as on-demand service, control the success of your advertising campaign, and findout who is buying your product. Our social analytics and campaign optimization tools allow you to learn more aboutyour target audience. ADTELLIGENCE offers media planning, campaign management, targeting, and analytics onone platform for an integrated marketing process.

Citation preview

Page 1: Social Media Advertising Platform (englisch)

Web: www.adtelligence.de | Email: [email protected] | Phone: +49 (0) 621 87 204 066 | Julius-Hatry-Str. 1 | 68163 Mannheim, Germany

SOCIAL MEDIA ADVERTISING PLATFORMTargeting, AdServing, Analytics, & Market Intelligence for the future of Online Marketing in the Social Web

Page 2: Social Media Advertising Platform (englisch)

NEWS

Brands

Print TV

Online

Analysis & Recommendations

Marketer

Media Agency

Web: www.adtelligence.de | Email: [email protected] | Phone: +49 (0) 621 87 204 066 | Julius-Hatry-Str. 1 | 68163 Mannheim, Germany

PlaningDefine your target audience. Select from fixed milieus (Sinus, Sigma, etc.), existing categories such as demography, occupati-on, education, and hobbies, or design your own unique target group.

DeliveryThe delivery is fully automated within the Advertising Platform. Just choose a banner, specify the duration of the campaign, select a targetgroup...and you‘re done! Real time campaign and

conversion optimization.

ReportingYou will recieve an evaluation of your campaign in real time. Learn more about your users: How old are they? Where do they live? Are they female or male? Interests? Or integrate

the social media measurement tools as you see fit.

Incorporate your new findings directly into your marketing plan to achieve a higher ROI.

SOCIAL MEDIA ADVERTISING PLATFORMTargeting | Campaign Management | AdServing | Reporting | Social Analytics | Market Intelligence

Utilize the advantage of targeting as on-demand service, control the success of your advertising campaign, and find out who is buying your product. Our social analytics and campaign optimization tools allow you to learn more about your target audience. ADTELLIGENCE offers media planning, campaign management, targeting, and analytics on one platform for an integrated marketing process.

ADTELLIGENCE offers targeting and campaign manage-ment specifically for Web 2.0 sites like social networks and online communities. The Social Media Advertising Platform allows you to target real individuals and monetize your platform. Millions of social network users voluntarily share their socio-demographic data as well as their interests and other information. ADTELLIGENCE uses this real (completely anonymous) data for effective targeting in the social web.

ADTELLIGENCE matches the information gathered with your target audience description in real time and across various networks. This works with all kinds of data: from age to favorite films to hobbies and gender. The targeting process is direct, without statistical detours or inaccurate forecasting methodsUsing solutions like OpenSocial and Facebook Connect, real social web users can be identified on portal pages as well. Make your website more valuable and increase your CPM by increasing conversions.

Market Intelligence

Gain control over the successof your ad campaigns » »

Page 3: Social Media Advertising Platform (englisch)

Web: www.adtelligence.de | Email: [email protected] | Phone: +49 (0) 621 87 204 066 | Julius-Hatry-Str. 1 | 68163 Mannheim, Germany

SOCIAL TARGETINGMeet Real People behind the MilieuSelect the appropriate audience for your advertising campaign by choosing from over 8 million interests and para-meters. Reach real people, not websites. ADTELLIGENCE relies only on real (anonymous) user data. You are free to define your target group in detail. Looking for male athletes with a high income and an interest in cars? No prob-lem - you have the freedom to choose from Beatles lovers to CEOs!

Demographic TargetingChoose age, gender, household size etc. for your target audience

Interest TargetingChoose from a varity of interests, activities, products and brands

Standard Target GroupsFrom Modern Performers to LOHASand hedonists – we have them all

Career & EducationNarrow down your target audience:from apprentice to CEO

Social GraphFrom early adopter to social multiplier – use the network effect

Multimedia TargetingChoose from millions of movies, books and music tracks

Reporting & TrackingWho got your advertisement? What are her or his interests? We show it to you!

Geo TargetingChoose localized advertising down to a radius of 1km

Advertise directly to your desired audienceChoose your target group the way you want to, with hypersegmentation

Interest Targeting

Geo Targeting

Demographic BackgroundJob and Education

Optimizing

Pre-definded Audiences

Page 4: Social Media Advertising Platform (englisch)

Web: www.adtelligence.de | Email: [email protected] | Phone: +49 (0) 621 87 204 066 | Julius-Hatry-Str. 1 | 68163 Mannheim, Germany

REPORTING & SOCIAL ANALYTICSADTELLIGENCE measures your Marketing Performance in Real TimeEach campaign is evaluated efficiently and in detail. Learn more about the people who are interested in your product, and receive data that will help you improve your next campaign. No statistical surveys – only anonymous people with real interests, for maximum transparency.

The Social Media Advertising Platform delivers detailed reporting after each campaign. From now on, you can really get to know the people in your target audience. Use this information to optimize your next campaign and perso-nalize your site. Campaign evaluations are based on real,

accumulated data that accurately reflects your interest group (no forecasts or historical statistics). Additional infor-mation such as general trends, internet buzz, etc. can also be evaluated. User data is always anonymous and processed accumulatively. We adhere to all of the latest data protection guidelines.

InterestsWhat do the members of your target audience do in their free time?

LanguageWhat languages do your users speak?

Top RegionsWhere do your users come from?

Overview with HeatmapWhere do the users on your platform come from, and who clicked on your banner?

AgeHow old are the users that are interested in your product?

Top CitiesWhat cities do they live in?

GenderMen or women? Who are you addressing?