Embed Size (px)
DESCRIPTION
Citation preview
Gerald L. Zahorchak, D.Ed, Superintendentwww.allentownsd.org
Michael Hruska, [email protected]
@mikehruska
www.problemsolutions.net
Resources, connections, and the journey
Using Social Media As An Internally-Focused Sharing
And Learning Tool
Takeaways
• Goals of a solution• Why it can work• How to start up• How to grow• How to scale• Approaches for design
Solution Goals and Background
• 18,000 students• 1250 teachers• 400 + administrators• Tools – Yammer and Facebook– Admin (Y)– School (Physical) driven groups (Y + FBp)– Open groups (FB) [music/age]– Encourage self organizing
• Approach - oriented to scale learning system to harness collective intelligence
If we knew everything we
needed to know…
…we wouldn't need any data
Where are you…..we…..
7 Deep Metaphors
Balance
Connection
Container
ControlResource
Transformation
Journey
7 Giant Metaphors
From: “Marketing Metaphoria” by Gerald and Lindsay Zaltman (ISBN 9781422121153 )
7 Deep Metaphors
Balance
Connection Container
Control
Resource
Transformation
Journey
The LEARNING Metaphors
The Journey and balance…
The power of large groups and simple
Small groups big conversations
Capture and freedom
MeTeam
ProjectOrg
Everything
OrderChaos
SignalNoise
• Familiarity with tools • Already considered an accepted method of
communication• The new paradigm of ‘social content’ can be
leveraged for learning and development• Everyone who uses a social site is part of the
“we”
Why can it work?
Why use SM focused internally?
Awareness Attention
Focus Collaboration
Connection
What phases drive a solution?
Understand Align Motivate Thread
What are we really trying to do?
• Get top cover • Discuss risks• Interface early adopters• …start the journey
Where do I start?
• Open meeting + key stakeholders• Educate through shared experiences• Discuss:– What SM means– What learning means– Key problems/goals the group aims to tackle
Create the Connections
• Pick a tool that doesn’t take an IT revolution• Pick ‘startup’ group• Meet and lay the ground rules and goals• Roll with it…• Coach• Add the next group….• Iterate
What do I do next?
• Find a recurring daily time to read/post• Keep leadership engaged• Define a facilitator/motivator/champion• Connect the connectors• Find a daily/weekly/monthly theme• 3 word, real world reinforcements
How do I grow the group?
• Framing Questions• Consistent Comments• Explicit Goals• Shared Experiences (links, videos, etc.)
Encourage Effective Lead Contribution
How do I grow it beyond startup?
…scale it?
Enabling and encouraging participation in inter-firm knowledge flows, while ensuring appropriate guidance and governance, will help generate a robust network of relationships across internal and external participants, creating opportunities for the "productive friction" that shapes learning as people with different backgrounds and skill sets engage with each other on real problems.
1- Deloitte – “Measuring the Forces of Deep Change: 2009 Shift Index”2- John Hagel III and John Seely Brown – “Productive Friction: How Difficult Partnerships can Accelerate Innovation”, Harvard Business Review, 2005
Knowledge Flows
A Simple Activity Model
Source: “Enterprise modeling of a project-oriented fractal company for SMEs networking”, Canavesio, Martinez (2007)
Managed End or Means
Monitor
Analyzer
Reporter
Planner
Executor
Knowledge Base
Team Unit
Source: “Enterprise modeling of a project-oriented fractal company for SMEs networking”, Canavesio, Martinez (2007)
Project-Oriented Network
Collective Intelligence
From www.wikipedia.com For more on CI: cci.mit.edu
shared or group intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision making
Collective Intelligence Components
Openness
PeeringSharing
Acting Globally
Collective Intelligence…wisdom of the ____
Crowd
Swarm
Experts
• Interaction of like-minded, self-motivated individuals who share the same vision
• Innovative ideas …..charismatic leaders, and a group of highly motivated collaborators
• A broad range of skills and expertise• Not necessarily the corporate hierarchy• Work outside of the formal organization• Initially invisible• Want to be part of the innovation that “will
change the world.”
Collaborative Innovation Networks (COINs)
• Community made of people inclined to share knowledge and practices
• Benefit reciprocally from personal mastery and the collective knowledge accumulation of a group of attitudinally similar people.
• Is aggregated to discuss the new idea• Learn by exchanging information and experiences
about the purpose or the application of the new idea• Work in a collaborative way on development of new
ideas
Collaborative Learning Networks (CLN)
• Composed of people who have the same interests but don’t perform common work in a virtual team;
• Community is very frequent on the web, • Has a lot of silent members, who keep information
from web sites, portals, forum, and a few active members who are inclined to share their knowledge and experiences within the community.
• The diaphragm that separates and links the innovation to the real world.
Collaborative Interest Networks (CIN)
Source: www.ickn.org
Collaborative Knowledge Networks
Apple
iPhone Developers
Iphone Users
Everyone else
The Organization is not the Org Chart…
• Structure• Themes and timing• Goals vs. Problems• Ends vs. Means• Compartments• Flow
Considerations for Design
• Structure/Communities/Topics• By Functions • Crowd, swarm, or experts• By Tools• Hybrids
Approaches for Design
• Network flow• Measurement/Contribution/…• Themes / Problems…• Brokering• Semantic Spaces• Metaphors
Analysis and planning change
• “The Design of Business” – ISBN 9781422177808• MIT Center for Collective Intelligence– cci.mit.edu
• Innovative Collaborative Knowledge Networks – www.ickn.org
• “Swarm Creativity” - ISBN 0195304128• “Coolhunting” - ISBN 0814473865• “Marketing Metaphoria” - ISBN 9781422121153 • “Enterprise modeling of a project-oriented fractal
company for SMEs networking”– Canavesio, Martinez (2007)
Resources
Michael Hruska, [email protected]
@mikehruska
www.problemsolutions.net
