10:30am-11:00am Chase McMichael, CEO, Infinigraph @ChaseMcMichael The social digital river is creating a wealth of consumer and business information. Learn how finding Influencers and making Advocates heats up your social campaigns by connecting the right social intelligence to match enterprise-grade requirements.
1. Twitter @chasemcmichael @email@example.com http://blog.infinigraph.com. Social Intelligence - Moving from Keywords to Content Relevancy
2. Activity Streams are the future of collaboration Every 20 years, a new widespread from of enterprise collaboration has been adopted 3. Beyond Listening: Reinventing Social Media Keyword Monitoring If a status update reaches a social network but no one sees it, does it exist? 4. What is Social Media Monitoring Reactive Social Media Monitoring is: Analyzing, understanding and responding to conversations about brands, products, reputations and end-users opinions in the Social Web 5. We are IN Noise "drinking from social media fire hose"; were entering into "Facebook Fatigue" 6. The problem for Brands People who maintain a profile on a social network. People Enabled sites Apps Places Status updates All adds up to a cacophony of voices vying for our attention. MORE > 7. Cutting through the noise Your customers are talking just not about you and not on the keywords youre listening on 8. People VS. KeyWords The Social Graph is EXPANDING "Its not about who you're connected to today, its about who you're NOT connected to today...Research your influencers" The Key conversations are not around your brand 9. What is Social Intelligence Pro Active Social Intelligence is: Deriving relevance from consumer actions around content interaction and others who havein common connections through the Social Graph 10. Content Resonance 11. Life is not about being liked its about being effective 12. CONTENT CONSUMPTION GRAPH The Content StreamHow relevant is your feed? BeforeAfter Major challenge is knowing what to put in your feed 12 13. Customers are the Best Source 14. Crowd sourced relevance 15. Social Activation With Intelligence Connect with those who are most active around similar brands and have friends connected to you 16. Context Matters - Proof Complex.com wanted to see proof that Social Intelligence would increase Click Through Rates (CTR) The promotion: The 50 Most Badass Premier League Moments of the 2000s Results Increased the (CTR) by 58%from the original post Generated a 66% increase in Re Tweet driving broader social reach. 17. Target Context Drives CTR Avg 4% CTR 17 18. CASE STUDY In Social Activation 19. Top Rank Affinities Social Keywords People into a top baby product and its other affinities Provides insight for co-marketing, social ad optimization and influence targeting. 20. Activation based on relevance Top content sources based on social interaction Consumer activity around most relevant connected brands Ranked consumers based on activity in a vertical interest(s) Yields Actionable: