Surprised that Radian6 was bought by Salesforce? Social is breaking out in all sorts of unexpected channels. From Primary Research to Competitive Landscaping to good old fashioned PR monitoring, Social Media is about much more than viral campaigns. None of these uses may end up being as important as Social CRM.If you’re organization is focused on building a true 360 degree view of the customer, isn’t one part of that view their social profile? Ideally, you’d want to know where your customers hang out, how connected they are, and what they like to talk about (including you). Social Monitoring tools can certainly help collect that information, but they don’t tie it back to a real customer. That’s essential if you want to use that knowledge to help target customer out-reach, understand actual customer attitudes, or bootstrap viral campaigns.In this webinar, we’ll discuss different approaches to integrating social media data into your customer warehouse. We’ll cover everything from how to put the data together, to what to keep, and even how to build your database organically.Join Semphonic President Gary Angel and Human 1.0 Partner and Digital Strategist Scott K. Wilder for a different twist as Social Media meets the Customer Database.
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1. Data Warehousing
Social Media
2. Introductions
Gary Angel
Co-Founder and President of Semphonic, the leading independent web
analytics consultancy in the United States.
Scott K. Wilder
Founding partner and Digital Strategist at Human 1.0
Human 1,0 is an international social business consulting firm
with blue-chip clients in North America, Asia and Europe. We
specialize in Change Management, Ecosystem Identification and the
Development and Adoption of New Technologies. Current project
include Innovation and Collaboration, Digital Risk, Product
Repositioning and more. Scott blogs at
http://www.wildervoices.com and
http://www.digitalrisks.com
Semphonic provides full-service web analytics consulting and
advanced online measurement to leading Enterprises in the United
States. Clients include American Express, Charles Schwab,
Genentech, InterContinental, JP Morgan Chase, Kohler, Microsoft,
Nokia, Samsung, and Turner. Gary blogs at
http://semphonic.blogs.com/semangel
