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How brands + publishers can create content of real value Social Currency @wallysabria

Social Currency: how brands + publishers can create content of real value

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This presentation was given on November 8, 2010 at the Cool Social Media Gravity Summit by Wally Sabria, SVP/Creative Director of The Axis Agency. http://www.twitter.com/wallysabria

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Page 1: Social Currency: how brands + publishers can create content of real value

How brands + publishers can create content of real value

Social Currency

@wallysabria

Page 2: Social Currency: how brands + publishers can create content of real value

What makes content go

viral?

Page 3: Social Currency: how brands + publishers can create content of real value

People need to

find it

@wallysabria

Page 4: Social Currency: how brands + publishers can create content of real value

People need to

find itwatch it

@wallysabria

Page 5: Social Currency: how brands + publishers can create content of real value

People need to

find itwatch itshare it

@wallysabria

Page 6: Social Currency: how brands + publishers can create content of real value

Let’s focus on

sharing

Page 7: Social Currency: how brands + publishers can create content of real value

It has to be more than just

relevant

@wallysabria

Page 8: Social Currency: how brands + publishers can create content of real value

It has to be valuable

Page 9: Social Currency: how brands + publishers can create content of real value

Content is

$ocialCurrency

Page 10: Social Currency: how brands + publishers can create content of real value

It’s the exchange that creates

the value

@wallysabria

Page 11: Social Currency: how brands + publishers can create content of real value
Page 12: Social Currency: how brands + publishers can create content of real value

Basic human needs:

Need to belongNeed to be significant

@wallysabria

Page 13: Social Currency: how brands + publishers can create content of real value

Feed those needs!

Page 14: Social Currency: how brands + publishers can create content of real value

What does it help say about users’

personalitysense of humorlifestyleculture

@wallysabria

Page 15: Social Currency: how brands + publishers can create content of real value

Give users the opportunity of

bragging rights

@wallysabria

Page 16: Social Currency: how brands + publishers can create content of real value

Give users the opportunity of

bragging rights

I’m smart!

I’m generous!

I’m an expert!

I’m popular!

Page 17: Social Currency: how brands + publishers can create content of real value

@wallysabria

Page 18: Social Currency: how brands + publishers can create content of real value
http://www.youtube.com/watch?v=R0IZI0gfU00
Page 19: Social Currency: how brands + publishers can create content of real value
http://www.youtube.com/watch?v=jeTkxJhUa-w
Page 20: Social Currency: how brands + publishers can create content of real value
Page 21: Social Currency: how brands + publishers can create content of real value
Page 22: Social Currency: how brands + publishers can create content of real value
Page 23: Social Currency: how brands + publishers can create content of real value
Page 24: Social Currency: how brands + publishers can create content of real value
Page 25: Social Currency: how brands + publishers can create content of real value

@wallysabria

Page 26: Social Currency: how brands + publishers can create content of real value

Content can also have

negative value

@wallysabria

Page 27: Social Currency: how brands + publishers can create content of real value

How are you goingto make your content

valuable?

Page 28: Social Currency: how brands + publishers can create content of real value

You’re very good looking!

Now follow me > @wallysabria


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