Social Network – The Open Platform

Vương Quang KhảiVP of Web Business, VNG Corporation

SNS

Zing Open Platform for CPs

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3

2 Open Platform

Table of content

SNS

What is Social Network

• A social networking service is an online service that focuses on building and reflecting of social relations among people, e.g., who share interests and/or activities

• Basic services– Profile– Friend list– Wall, Status, Photo, Blog

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History of social networks

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Source: Google Ad Planner 7/2011

Social networks in Vietnam

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Source: Google Ad Planner 7/2011

Open Platform

• Everything is better with social elements– Cheap way to reach millions of users– And millions of their friends– And additional exposure daily

• Win-win situation– Product get more audience– Campaign get more fan– SNS get more content

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Inner Platform

• Free or cheap marketing channel• Social App / Fanpage• Components

– Like– Feeds– Notification– Menu bookmark

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Outer Platform

• External websites to embed social plugins (widgets)

• Components– Profile (required)– Payment (required)– Interaction: Like, Comment, Share– Communication: Presence, Chat– Advertisement

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Why open platform?

• It’s hard to have a great idea that people love• It’s even harder to aggregate millions of users,

and give them easy channel to pay• Open Platform is disruptive force that flatten the

playground– Garagames vs. Trochoiviet– Megastar fanpage vs. Megastar website

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Why local partners?

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Why local partners?

• User bases– Zing and Go both have > 10 millions users– Facebook: 2M, Twitter, G+: <100K

• Payment channel– Only can provide by domestic players– Zing and Go have country-wide distribution channels

• Local operation– Dedicated support personnel– Reliable, high speed Internet connection– Infrastructure on demand

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Why Zing?

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Zing Open Platform

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Social AppsSocial Apps

External WebsitesExternal Websites

Zing Component ServicesHPC / DB / Cache

Zing Component ServicesHPC / DB / Cache

Zing InfrastructureVirtualization / CDN / Server / Bandwidth

Zing InfrastructureVirtualization / CDN / Server / Bandwidth

Zing PlatformProfile / Payment / Communication / Ad

Zing PlatformProfile / Payment / Communication / Ad

Mobi AppsMobi Apps

ZingMe

ZingMe

Zing Connect

Zing Connect

Appstore

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Business Model

• Zing Me provides– User base (Zing ID)– Payment channel (Zing Xu)– Components and Infrastructure services (if needed)

• CPs provide– Content– Marketing

• Revenue model– Exclusive in Vietnam: 70/30– Non exclusive: 50/50

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Q&A

http://me.zing.vn/khai