Social Media in Live Events (SMiLE)

Nicole Beale and Lisa Harris@nicoleebeale

@lisaharris

The Team

#caasoton

• Project details are available from the Digital Economy USRG website

• 13,000 tweets using the #caasoton hashtag• 430 photos on Flickr • Our Vimeo videos have been viewed over 2,100 times, with

viewers from 47 countries. • Nearly half of the 450 conference delegates used #caasoton

on Twitter before, during, or after the event • 70 people registered as ‘virtual attendees’ with some 20

additional twitter users joining in the conversations at random• The CAA Conference website has a round up of social media

activity

Outputs planned

• Series of posts for LSE Impact blog (top 5 read posts this month)

• 4 x MSc dissertations • A practical guide to using social media at live events• E-books• PLE conference paper• Development of code of conduct for the ethical

collection, curation and archiving of social media data with Oxford e-Research Centre

Quotes

• “Almost everyone in this session has tweetdeck open or is tapping away on a phone. And it’s totally appropriate”

• “Amazing use of social media, accessability, connectivity. Set the bar VERY high for all future conferences”

• “If you have no social media account you are no one”• “I think just looking at the twitter stream gives a

skewed idea of what people really think is interesting or noteworthy”

Defining ‘Content’

Visualising the data

Image produced by Mark Borkum, @markborkum

Understanding the data

Image produced by Mark Borkum, @markborkum

Understanding the data

Image produced by Mark Borkum, @markborkum

Image produced by Tom Brughmans, @tombrughmans

Image produced by Tom Brughmans, @tombrughmans