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Smart toys' or 'app toys' consist of three interconnected elements: a video game (or application interface), one or more connected objects and a distribution platform with a display. Smart toys now constitute a new market segment, halfway between the video game and toy industries. This report analyses the current state of development of this phenomenon, including the operating principles, creative potential, summary of current offerings, business models and challenges facing the industry.
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Extracts from IDATE, Market Insight "smart toys", jully 2014
video gameand toy
World MarketsBillions €
Billions €
smart toyWorld Market
by 2018 smart toy should represent 10%
of both video game and toy markets
10%
www.gamesummit.proMore information available on our website: www.idate.org
November 17-21, 2014MONTPELLIER ::: FRANCE
Smart toy =
September, 2014
+ +Video game software Connected object(s) any screen
SMART TOYS #1Market Trends
November 17-21, 2014MONTPELLIER ::: FRANCE
