Simplify IT, Drive Innovation

Olga BelovolovaApplications Sales Director, Central & Eastern Europe

Top 5 Business Priorities

Enable Growth New Customers Reduce Cost & Risk

Innovate Deliver Operational Results

1.

Increase growth, embrace mobile & cloud technologies top priorities

61% improve their companies’ mobile functions in <3yrs

INNOVATION

Innovation

IT budgets will only rise .5% worldwide

Reduce enterprise costs remains a priority

COST

Cost

The IT Dilemma

#COMPLEXITYIntegration

Tuning

Test

ing

Heterogeneous

A p p l i c a t i o n S i l o sPropr ie ta ry

MaintenanceN i c h e Fragmentation

Cus

tom

IT Environment

Brit

tleRigid

Legacy

First Generat ion

Point to Point

Hard CodedStatus Quo

Slow

I n f l e x i b l e

E x p e n s i v e

What We Hear

63% 21% 16%

Run theBusiness

Grow theBusiness

Transform theBusiness

Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012

4 X as much to maintain Status Quo than to Innovate

POWER

SIMPLIFY I.T.

Innovation

Time between Innovations decrease

Internet 3 Years

Radio30 Years

TV17 Years

iPhone 5sold 15 M in a

few weeks

Time to

Reach15 MUsers

65 9

1920 2012

Rate of Innovation is increasing

90 years later

71% of companiessay that innovationis the #1 factor in competiveness

Complexity is the # 1 reason for

failure

Test New IdeasRethink Processes

Disseminate Innovations

Leading companies use IT to empower their people to drive

innovation and change

TRANSFORMATIONAL TECHNOLOGIESCloud, Mobile, Big Data,Customer Relationship and Social

Customer Experience Priority Treatment from CEOs

SMCFIN

FINCX

SCM80%70%60%50%40%30%20%10%0%

66%

HCM

CX

CXFIN

43%

28%

25%

19%

Customer relationships

Brands

Partnershipnetworks

Data access, data-driven insights

Price/revenue innovation

How do they perceive us?

How do we interact?

Is the experience consistent?

What do we know and not know about them?

Are these relationships profitable?

PwC 15th Annual Global CEO Survey 2012, PwC, 2012

FACE TO FACE SALES REP IN-STORE

MOBILE SOCIALTABLETS KIOSKS

FIELD SERVICE

WEB

INDIRECT SALESCONTACT CENTER

A Complex Customer JourneyCustomers demand a better experience

Power of Social, Mobile, and Cloud

INVESTMENTS IN TECHNOLOGY

TRANSFORMED THE

BOOK STORE

“… mobile-social-cloud empower businesses by allowing employees to access corporate data anywhere and improve communication with better social collaborative tools. On the other, IT is overwhelmed by security, compliance and rapid change. It’s no surprise virtualization strategies and mobilizing the business topped the list of IT leader concerns for 2012. 

FORBES: Three trends that change business: Mobile, Social and Cloud January 2012

Complete Social Experiences on a Social Platform • Empower Employees,

• Engage Customers,

• Collaborate with Partners

The Social Enterprise

SOCIAL DATA SERVICES

SOCIAL NETWORK

Social Intelligence

SOCIAL MARKETING & ENGAGEMENT

ORACLE’S MOBILE PLATFORM

• CONNECT your Enterprise and Mobile Applications

• SECURITY at every layer – Database, Business Logic and User Interface

• COMMON PLATFORM Lets You Build Applications Once That Run On Any Device

The Mobile Enterprise

Customers Have Multiple Options With Cloud

Oracle delivered as private & public cloud services

PUBLIC CLOUDPRIVATE CLOUD

Oracle delivered as managed cloud services in a private cloud

Oracle delivered as subscription-based services

HYBRID CLOUD

COMPLETE CHOICE

Summary

• New Technologies are Unstoppable – CIOs should Embrace them

• Game-changing Technologies are a Simple Solution

• IT and business need to talk to ensure smooth transition to next-generation IT