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Simon o rafferty edc cew event presentation

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Page 1: Simon o rafferty   edc cew event presentation
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waste = bad design

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1 = 5

http://www.chrisjordan.com/

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30,000 mileshttp://www.spiegel.de/international/

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http://www.edwardburtynsky.com/

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http://www.edwardburtynsky.com/

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80% of

impact

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whatapproach to design that considers the materials, processes & practices of a company

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why it helps identify layers of waste & layers of value

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howecodesign addresses all life cycle impacts, adressing the biggest impacts and designs these out

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jargon ‘low carbon’, ‘carbon neutral’, ‘recyclable’, ‘natural’,‘organic’, ‘environment friendly’, ‘green’, ‘blah blah blah’

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}$433 m avoided waste cost since 1995

pioneered LCA in industry

first to use Product Declarations

diverted over 100,000 tons from landfill

uses biomimicry

considers social impact of products

8 of 9 plants uses 100% renewable energy

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isn’t just about building more efficiently (e.g. by reducing waste)

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is finding new and better ways to achieve the same or even higher functionality—with less resource-intensive materials, new technologies and new approaches to design