PowerPoint Presentation
WELCOME TOKeep Them Keen.Building a Powerful Network of
Influencers
About The Speaker02Magdalena Sikora aka E. K.Travel Blogger and
Owner of Chill Out SpotsOwner of a travel site
ChillOutSpots.com
Alsoa moderator of Google+ CommunityTravel Bloggers with as of
today 1,024 active members and the number is growing!
^
UNDERSTANDING BLOGGERS
04
They know what they like/ what they dont likeThey influence/
shape your industryThey are often experts on the subject
Great!We have a common interest! Its a basis of a good
relationship! WHO THEY REALLY ARE?05
UNDERSTANDING A BLOGGER
BUT WHAT DO BLOGGERS WANT?06to share experience or show off a
bitto meet like-minded people!to get inspiredto make their blogs
popularto BECOME POPULAR!to be visible to the right audienceto earn
some money?
UNDERSTANDING A BLOGGER
AND THEN THEY RECEIVE THESE EMAILS: 07
UNDERSTANDING A BLOGGER
08THIS IS CERTAINLY NOT THE WAY!
WHAT IS, THEN?
UNDERSTANDING A BLOGGER
09
SO HOW WE, @NEWLOOK DO IT?
WE LISTEN.UNDERSTANDING A BLOGGER
@NewLook.com WE BUZZ! 10
Facebook2m+ fans, each post gets at least 130 likes and at least
a few comments!
Twitter110k followers
YouTube917k video views
NLDailyour blog gets thousands of visits per day
UNDERSTANDING A BLOGGER
11
That wouldnt be achieved without INFLUENCERS! UNDERSTANDING A
BLOGGER
s
RESEARCH AND BUILD AWERNESSSTEP ONE
13RESEARCH AND BUILD AWERNESS
IDENTIFYING INFLUENCERS.There are many tools to use (some free,
some paid):
KloutBlogDashTraackrmPactSocial
SnapFollowerwonk.comTwellow.com
and many more!
14
NICHE NATURE OF BLOGGING.It is not about numbers!
Ive got a blog which targeted audience is 100 people.The right
100 people.RESEARCH AND BUILD AWERNESS
15
AWERNESS & STARTING A DIALOG.Its all about becoming a part
of the community
Reach out to social before email (!)Follow popular bloggers on
social sitesFollow those who follow themBut most importantly follow
those who they followIf they use niche social network, connect with
them thereTalk to them, show that you listenPay attention to their
content and start dialogRESEARCH AND BUILD AWERNESS
16
IF YOU ARE AN SEO AGENCY/ CONSULTANT.SET UP A BLOG- BECOME A
PART OF THE COMMUNITY!Choose a proper title- what about:
Trend ResearcherInspiration WriterCommunity Manager
3. But be open about who you work for!RESEARCH AND BUILD
AWERNESS
3STEP TWOKeeping a discussion goingKeeping Them Keen
18BUILDING RELATIONSHIP
BUT HOW TO GET MORE ENGAGED? They already told us what they
need!
Help them: get inspiredmeet like-minded peopleconnect with the
right audience!make their blog popular
And most importantly: Make THEM POPULAR!
19INSPIRING
INSPIRE BY BLOG POSTS.Write a few blog posts every day!
And discuss it through social!
20INSPIRING
INSPIRE BY VIDEOS.We have our YouTube channelNewLookTV
We talk about:EventsRun interviewsNew collectionsEtc.
21INSPIRING
INSPIRE BY NEWSLETTER.Yes! Send a newsletter to your
influencers!
Share trends, news, allow to use images so they do not have to
source for them!
22INTRODUCING TO LIKE MINDED- PEOPLE
ORGANISE EVENTS!new collection launch partiesshowsfestivalssneak
peak parties
Not your event? Organize a small break-out area with access to
WiFi!They need to blogsomewhere!
23INTRODUCING TO LIKE MINDED- PEOPLE
EVENTS VIDEO
25HELPING TO INCREASE THEIR AUTHORITY
SHARE THEM TO YOUR FOLLOWERS THROUGH SOCIAL NETWORKS
26HELPING TO INCREASE THEIR AUTHORITY
OR INTRODUCE THEMTO YOUR AUDIENCE ON YOUR BLOG.
Let them guest post on your blogordiscuss an article from their
site!
25HELPING TO INCREASE THEIR AUTHORITY
ORGANISE CONESTSAND AWARDS. Worried about budget?
Team up with another company!
bNEXT
Discussion/ Any questions?
