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Page 1: Share your co creation initiatives

CCA Awards 2011 – Share your initiatives

From September 15th – September 28th

Page 2: Share your co creation initiatives

2Copyright © 2011 All rights reserved.

CCA Awards 2011

Share your co-creation initiative(s)….

Do you know great, exciting and cool co-creation initiatives?

1. Check the category definitions to see whether your initiative is a customization, community

or crowdsourcing initiative…

2. Check whether your initiative is already on the long-list…

3. If it is not….

Share your initiative by posting the case title, brand & year of launch on the CCA Co-

creation Awards Linked-in Group…

Co-creation initiatives for the CCA Awards 2011 can also include cases which were launched before 2011

and are still active…

Page 3: Share your co creation initiatives

3Copyright © 2011 All rights reserved.

CCA Awards 2011

Selection process - CCA Co-creation Awards 2011

1. Share your initiatives2. Nominate your

favourite initiatives

3. Vote for

favourite category

nominee

4. Vote for overall

winner

Upload your favourite initiatives

via the Linked-In group

discussion page.

Spread the word to colleagues,

friends and family.

You can help nominate an

initiative by sharing detailed

information of your favourite

initiative, as mentioned in the

selection criteria (next slide).

You can vote once in all three

categories. The result will be;

one winner for each category.

At the event you can vote for

the overall winner of the CCA

Co-creation Awards 2011.

An expert jury will select an

additional winner from all

nominated initiatives.

15th September – 28th September 30th September – 17th October 20th October – 7th November 15th November

Page 4: Share your co creation initiatives

4Copyright © 2011 All rights reserved.

CCA Awards 2011

Category definitions, characteristics and selection criteria

Customization

Definition

• An initiative where the customer has the ability

to configure a product or service selecting

between predefined variables or by adding own

content. Therefore, the customer has the

opportunity to transform a standard product into

an unique, personalized product.

Characteristics

Co-creation facilitation

• Customization tooling

Typical outcome

• Personalized product or service as desired

outcome

• Additional value of customization targeted at

narrow target group or individual

Crowdsourcing

Definition

• An open call from a firm to the collective

intelligence of “the crowd” to complete a task, a

solution to a problem, within a selected time

span.

Characteristics

Co-creation facilitation

• Specific assignment/challenge

• A set timeframe for the initiative

• Jury process in place for selection process

Typical outcome

• The solution is implemented to provide benefits

for all participants or all customers

Community

Definition

• A group of people with similar goals or interests

connect to work towards a common good. By

contributing in ongoing, new forums and

challenges, the community continuously creates

user generated content in a peer2peer

environment.

Characteristics

Co-creation facilitation

• „Soft‟ facilitation, moderator

• Centered around and structured by goals, topics

or themes

• High level of self-sustainability

• Open timeframe

• No specific assignment/challenge

Typical outcome

• The joy of the process itself, rather than the

outcome of a specific product (fun, altruism,

belonging to group of enthusiasts, showing

capabilities)

• Instant peer2peer help from honest source

Selection criteria

• Features & possibilities of customization tooling

• Level of personalization (e.g. number of product

variables) vs. scale of market

• Success of customization initiative (amount of

website views, amount of products sold)

Selection criteria

• Amount of products actually produced or ideas /

services implemented

• Success of the crowdsourcing initiative (amount

of website views, amount of participants, amount

of products sold)

• Involvement and number of participants (idea /

voting / discussion)

Selection criteria

• Impact of the community (number of community

members, value of information for

organization, number of break through insights)

Page 5: Share your co creation initiatives

5Copyright © 2011 All rights reserved.

CCA Awards 2011

Customization initiatives

Case title Brand Year of launch

Design your own Shoes Nike-ID 2009, still running

Design your own card ING 2005, still running

Style your Smart Smart 2010

Michelin Challenge Design Michelin 2011

Design your own worldcard SNS Bank 2006, still running

Design your own Shoes (women) Shoes of Prey 2009, still running

Page 6: Share your co creation initiatives

6Copyright © 2011 All rights reserved.

CCA Awards 2011

Crowdsourcing initiatives (1/2)

Case title Brand Year of launch

Hertog Jan "De Proeverij" Hertog Jan 2011

Open design explorations Heineken 2011

Maak de Smaak Lay's 2010

Senseo Bio Selection Sara Lee 2010

Ideas for Christchurch Christchurch city council 2011

Next Blue Design Wrangler 2011

Social meeting point Albert Heijn 2011

Create future terminal experience at Schiphol Airport Schiphol Group 2011

New packaging design Honig 2010

Redesign the WALL 1245 Vogel's 2011

HSBC Bank first direct.com HSBC Bank 2011

Buiten Beter application Buiten Beter 2010

Art of the trench Burberry 2011

Page 7: Share your co creation initiatives

7Copyright © 2011 All rights reserved.

CCA Awards 2011

Crowdsourcing initiatives (2/2)

Case title Brand Year of launch

Electrolux Design Lab Electrolux 2010

Life in a Day Google 2010

Ik Chip NS NS 2010

Hoe studenten helpen onnodige schuld te maken Rabobank 2011

Ontwerp een nieuwe Airline kiosk IBM 2011

Unieke zomeractie bedenken voor Saturn Saturn 2011

Hoe Nederland overtuigen de Power service te gebruiken Media Markt 2011

Hoe communiceer je een beleving HTC 2011

Ontwerp fietsenstalling die rekening houdt met fietsen ProRail 2010

Hoe kan bekladden en bekrassen toiletten voorkomen worden NS 2010

Hoe reizigers beter informeren tijdens storingen ProRail & NS 2010

Hoe krijgen we mensen in de rij voor de slimme meter Liander 2010

Create a sustainable desert city Siemens 2011

Smart grid innovation contest Siemens 2011

App my ride Volkswagen 2010

Dutch Tea Blend Pickwick / Sara Lee 2010

Design your own USB-Stick Kingston / Dynabyte 2011

Page 8: Share your co creation initiatives

8Copyright © 2011 All rights reserved.

CCA Awards 2011

Community initiatives

Case title Brand Year of launch

The Launch of Yelo Telenet 2011

Windows Phone: Backstage community Microsoft 2010

Mobile network run by you GiffGaff 2011

My Starbucks idea Starbucks 2010

Philips Media Suite TV Philips 2011

ANWB Holiday Community ANWB 2011

Bluenity KLM 2008, still running

BMW Group Interior Idea Contest BMW 2010

Design and create own t-shirts Threadless 2000

Nike+ running community Nike 2006, still running

Dell Idea Storm Dell 2008, still running

Page 9: Share your co creation initiatives

9Copyright © 2011 All rights reserved.

CCA Awards 2011

Thanks for contributing…

From end of September

you can further help your

favourite initiative to win

the CCA Awards

& keep checking the

Linked-in Group

Spread the word…

CCA Co-creation Awards