Share point as your digital marketing platform

SharePoint as your Digital Marketing Platform

December 14, 2011, 11:00 AM CT

INDUSA Technical Corp.Innovative, Intelligent, Inspired Solutions!

© 2011 INDUSA Technical Corp. 2

Agenda

• Introduction of the Panel

• Digital marketing

• Poll

• SharePoint as a Digital Marketing tool

• Large scale SharePoint Implementations

• INDUSA’s Case Studies & Methodology

• About Us

• Summary

• Q&A

Introduction of the Panel/ Speaker


• Dan FioRito – Director, Business Development

• Sanjay Savkur – Director, Business Development

Introduction of the Panel

• Katelynn Ballinger – Marketing Coordinator

Digital Marketing


What is Digital Marketing?

“Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers.”

--Wikipedia

“The operational definition of digital marketing includes addressable branding/advertising, contextual, marketing, social marketing and transactional marketing.” --Gartner

“Marketing in the digital decade means ‘adapting to the core’–or transforming the marketing organization and becoming adaptive.”

--Forrester

Facebook

YouTube

WordPress

Digital marketing is about every single interaction a company has with its customers online.

http://atomthought.com/index.php/2010/12/social-media-outsource-or-not/


Evolution of Digital Marketing

Web BannerAdvertising

“Web 1.0”

Internet SiteSolutions

Traditional Media

Brochure-ware

Static Content

PAPER DIGITAL

Web Content

Search

Digital AssetsCommerce

Analytics

Social & Web 2.0

UserExperience


FROM TO

PUSH Broadcasts PULL Content

Monolog Conversation

Individual Consumption Group Participation

Sales & Marketing Pitch Hi-Fidelity

Attracting Publicity Pursuing Interaction

• A cultural shift…

Digital Media —Trends


Challenges organizations are facing today

Clients

• Usability

• Fresh content

• Too much content

• I belong…

• I connect…

• Stay engaged

Marketing

• “100m sprint”

everyday

• Stale content

• Slow moving

ships

• Quantifying ROI

IT

• “Silo” effect

• Content Islands• Inconsistent

branding• Tech platform

soup

• Back-office App

Integration


Prioritizing the Digital Marketing radar

Source: SmartInsights.com

Consumers more DIGITAL

Marketing more

complicated


Poll


Poll Results

SharePoint as a Digital Marketing tool


SharePoint 2010

Share Point 2010

Collaboration

Portal

Enterprise Search

Content Mgmt

Business Processes

Insights

Collaboration

• Documents, Tasks, Blogs, Wikis, Lists, Calendars, Email, Projects, …

Portals

• Enterprise Portal, Site Directory, “My Sites”, Social Networking, Privacy Control, …

Enterprise Search

• Scalability, Context sensitive, Rich people and business data search, …

Content Management

• Integrated Documents, Records, Workflows, web content, …

Business Processes

• Web-based forms, LOB Actions, workflows, SSO, …

Insights

• Server-based Excel, Data Visualization, KPI, Dashboards,…

•Managed Meta-data

•Audience Object Model•Reusable Workflows

•Visio Services•Web Analytics


Site Search

Web Content Mgmt

Workflow

Social Computing

Collaboration

FAST ESP 5.3

Languages (all)

Connectors (all)

Content TransformationServices (CTS)

Interaction Management Services (IMS)

FAST Search Designer

Web Content Mgmt

Workflow

Social Computing

Collaboration

Business Intelligence

Forms Services

FAST ESP(Adapted for SharePoint)

Languages (all)

Connectors (all)

SharePointFront-Ends

System CenterSupport

Single-domain Multi-domain server for top-tier websites

SharePoint Products for Digital Marketing


Leveraging SharePoint For Internet Sites (FIS)

Authoring made simple

SharePoint ribbon

Multilingual interface

Web standards support

Simplified publishing

Multistage disposition

Workflow templates

Content management

policies

Compelling online experience

Integrated Search

rich media & social

computing

Online communities

Partner extranets

Build rich web apps

Sandboxed solutions

Familiar tools

Rich media management

Manage a unified infrastructure

Metadata management

Streamlined central

administration

Content scalability


Leveraging FAST Search Server 2010

•Pre-Built Web Controls

•Web Control Extensibility

•Cross-Platform Support

Build Adaptive Interactions

•Personalized Results

•Query and Results Processing

•Federated Search

Orchestrate query and results

•Search-Driven Topic Pages

•Rules-Driven Search

•A/B Testing

Optimize Business Rules and Results

•Search Connectors

•Content Processing Pipeline

•Content Fusion

Enrich and Transform Content

•Familiar Environment

•Visual Design

•Business Control

Design Dynamic Information Flows


Attract and retain visitors

Drive conversion

Showcaseyour brand Enable

self-service Streamline key processes

MediaCommerce

Marketing Customer Service Extranet

Value to Customers

Online revenue (Ads/Transactions)

Top-tier trafficUX (User Experience)

differentiationLarge services budget

EnterpriseMultiple brands, micro-

sites, or countries

Interactive search

Interactive search with social experiences

Access to business data, forms & online services

EnterpriseSurfaces LOB data,

forms-based workflowsHigh content volume


Connect

Guide

Adapt

FederatedOff-site Content

Search-generatedTopic Pages

Interactive Product Experiences

Blended User-generated Content

Promotions and Cross-sell

Targeted Lead Generation

One-stopAccount Servicing

InteractiveCustomer Support

Recommendations& Personalization

Dynamic, VisualNavigation

Location-based & Mobile Search, Content

Social Ranking & Tagging

Support for Digital Marketing Future

Large scale SharePoint Implementations


• Big brand e-commerce site

• 100K hits / day

• Social network integration

• Intense online collaboration

• Ultra luxury car manufacturer

• High-traffic

• Rich personalized content

• Dedicated, active fans

• Fortune 50 Retailer

• Global e-commerce branding

• Active, interactive content

• Full “radar” digital marketing

• Top3 news media company

• Efficient, real time content for

30 MM visitors / month

• “Mass customization” needs

• Multi-device rendering

Large-scale Implementations

Case Studies


Case Study — E-Commerce Development

Organization:• One of the largest Office Furniture Manufacturer in the World

Business Challenge:• Redesign of website and re-platform to increase revenue• Lack of customized web-parts to implement master templates based on wireframes

Solution:• master templates using Customized web

parts• Rich interactive experience tailored for

demanding users• Integration with FAST, Omniture, Scene7

and the clients’ own Search and Dealer portal

• Comprehensive testing• Develop key analytics and content

Benefits:• Reusable web parts for templates• Great UI for better interactivity• Centralized data repository along with easy

access to data from third party applications and portal

• High usability and ease of manageability• 50% increase in speed of search results


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Organization:• A not-for-profit integrated healthcare provider

Business Challenge:• Absence of user controls and need for specific web parts• Need for modifications in the user interface for seamless browsing

Solution:• Modified components in client site master

page for MOSS 2007 and SharePoint 2010• Add Master page Webparts and customize

search Functionality • Inner page UI Customization• Unit testing of different components with

different users having various access rights.• Development of User Controls for MOSS

2007 and SharePoint 2010

Benefits:• Better browsing capability and seamless

navigation• Design akin to the client’s image for brand

recognition • Organized repository of information• Instant search of healthcare records of the

patient and diagnosis

Case Study — Implementation



Organization:• A well-known international cosmetics and skincare firm

Business Challenge:• Communication and collaboration problems between the company and its subsidiaries• Unappealing user interface• Unorganized event scheduling & management

Solution:• Developed master group site as well as

individual work stream sites• Developed & customized different web-

parts such as, scrolling image and video gallery, announcements, document library, calendar/events/survey, discussions, video/image gallery etc.

• Security options handled by system admin with content control options in charge of work stream admin

Benefits:• 40% faster communication: Seamless

communication & collaboration between the company & its subsidiaries

• User friendly and appealing look & feel• Event scheduling• 37% Faster site creation: One step creation

of a site using the template that will provide the same look and feel as required, allowing data to be easily edited.

Case Study — Branding and Development


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© 2011 Indusa Technical Corp. 29

Case Study: Development / Integration

Organization:• A University that offers distance learning services

Business Challenge:• Unable to facilitate exams for distance learning students• Absence of a system to communicate with exam conducting centers• Absence of a portal for internal communication between students, faculties and mentors• Need for common platform between geographical locations

Solution:• Portal for facilitating exams for distance

learning students• Built the portal using Microsoft SharePoint

2010 with several user groups including admin, student, exam conducting center and faculty

• Modules integrated: login page functionalities, Google Map integration, and user management

• Integration with existing SQL Server Database

Benefits:• Highly secured and integrated SharePoint

portal for facilitating exams for distance learning

• Systematic user access management system with permissions & restrictions

• Integration of miscellaneous features like Google maps, chat functionalities between students, admin, faculty & mentors

• Sinking of data from their existing SQL Server Database


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Methodology


SharePoint Lifecycle Methodology

Strategy

• Business case• ROI/TCO analysis• Project charter

Maintenance and Support

• SLA based• 24 X 7 support• On-demand support

Development/ Test

• Agile• Standard• Interactive

Roll Out

• Training• Knowledge transfer• Go live

• Upgrades• Migration• Enhancements

• New implementation• Customization• Integration


INDUSA’s SharePoint Experience

Template creation Web design User

Experience Branding

Architectural design RIA design Analytics SEO

Customization

Workflows / web parts

Business rules Integration

Browser / Mobile

compatibility

Agile Methodolog

y

Creative

Development

Design

Summary


Landscape for Digital Marketing

Web Experience

Interactive Community

• Rich media management

• Search-driven Navigation

Wikis & BlogsSharePoint for Internet Sites and FAST Search

- Scalable and Supported

Intelligence- Build insight

Platforms- Drive

engagement

Media- Create

demand

Basic Site

• Fresh content• Workflows• Consistent

brand

Integrated Portal

• Business Intelligence

• Customer self-service

• Advanced analytics

• CRM Integration

• E-Commerce

Adaptive Experience

• Behavioral Profiling

• Dynamic Content

• Multi-screen Publishing

• Targeting• Cross-Media

Dashboard

Address the Basics Innovate and Grow

About Us


• A US Corporation headquartered in Chicago, IL

• Offshore Development Center based in Ahmedabad, India

• In business since 1989 – 22 years

• Employees: ~150

• SEI CMM 4• ISO 9001:2008• ISO 27001:2005

• Executed projects in more than 12 countries

Corporate Snapshot


• Services:• Strategy• Migration• Application Integration

• ROI and TCO driven services approach

• Approved SharePoint Deployment Planning Services (SDPS) Partner

• 93% of employees are Microsoft-certified

• Microsoft NSAT (Net Customer Satisfaction) Index of 96% since 2009

• Microsoft Partner with 4 Gold Competencies

• Cost savings beyond labor arbitrage• Web part Add-ons, Automation, Reusable components, etc.

• Active Citizen in SP community

• Implementation• Customization• UI Design

SharePoint Services Practice Overview

© 2011 Indusa Technical Corp.

Key Clients

Q&A


Web: www.indusa.com Email: [email protected]

Thank You!Thank You!

Corporate Headquarters: INDUSA Technical Corp.1 Trans Am Plaza Drive, Suite 350,Oakbrook Terrace, IL 60181Tel: +1 (630) 424-1800

http://www.indusa.com/

mailto:[email protected]

Technology

Share point as your digital marketing platform