6
Period: January-June 2014 Category Review Dairy Products

Share Of Voice Dairy Products Jan-Jun 2014 RO

  • View
    207

  • Download
    2

Embed Size (px)

DESCRIPTION

Share Of Voice Dairy Products Jan-Jun 2014 RO

Citation preview

Page 1: Share Of Voice Dairy Products Jan-Jun 2014 RO

Period: January-June 2014

Category Review Dairy Products

Page 2: Share Of Voice Dairy Products Jan-Jun 2014 RO

Period: January-June 2014

SOVRETAILER A =

Analyzed market: PRODUSE LACTATE

SOV = SHARE OF VOICESNU = SHOPPER NEED UNIT

ALL RETAILERS = 100%ALL BRANDS = 100%INDEX USED: M²(SNU)

Page 3: Share Of Voice Dairy Products Jan-Jun 2014 RO

Period: January-June 2014

Producers Share of Voice in Produse Lactate M²(SNU) YTD 2014

Nb of leaflets in 6 months

Nb of SNU promoted

Nb of Retailer

s

ALBALACT 233 466 15

FRIESLAND 199 336 16

DANONE 202 388 16

DELACO 177 352 15

HOCHLAND 180 332 14

COVALACT 145 243 12

DORNA LACTATE

114 154 11

+1,1pp

-0,1pp

-0,7pp

-1,1pp

+0,8pp+1,1pp

+0,6pp

-1,8pp

0 pp

pp=percent point difference of producer share of voice comparedto the similar period last year

Producers split of promotions between Retailers M²(SNU) YTD 2014

Page 4: Share Of Voice Dairy Products Jan-Jun 2014 RO

Period: January-June 2014

Retailers Share of Voice in Produse Lactate M²(SNU) YTD 2014

Nb of leaflets in 6

months

Nb of SNU promoted

XXL MEGA DISCOUNT

48 850

BILLA 66 673

PENNY MARKET 60 514

KAUFLAND 29 468

CORA 26 437

SELGROS 36 436

OTHERS 47 396

MEGA IMAGE 17 391

METRO 15 374

CARREFOUR 29 289

LIDL 32 202

CARREFOUR MARKET

35 133

PROFI 16 120

REAL 12 45

TOTAL 468 5328

Producers in Retailers M²(SNU) YTD 2014

Page 5: Share Of Voice Dairy Products Jan-Jun 2014 RO

Period: January-June 2014

Page 6: Share Of Voice Dairy Products Jan-Jun 2014 RO

Period: January-June 2014

Thank you for your attention

Florentina VasileLeaflet Monitor Director [email protected]+40 (0) 743 216 282

We remain at your disposal for further information or a live demo

Follow us on social networks for more Markets Intelligence