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Share Of Voice Dairy Products Jan-Jun 2014 RO
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Period: January-June 2014
Category Review Dairy Products
Period: January-June 2014
SOVRETAILER A =
Analyzed market: PRODUSE LACTATE
SOV = SHARE OF VOICESNU = SHOPPER NEED UNIT
ALL RETAILERS = 100%ALL BRANDS = 100%INDEX USED: M²(SNU)
Period: January-June 2014
Producers Share of Voice in Produse Lactate M²(SNU) YTD 2014
Nb of leaflets in 6 months
Nb of SNU promoted
Nb of Retailer
s
ALBALACT 233 466 15
FRIESLAND 199 336 16
DANONE 202 388 16
DELACO 177 352 15
HOCHLAND 180 332 14
COVALACT 145 243 12
DORNA LACTATE
114 154 11
+1,1pp
-0,1pp
-0,7pp
-1,1pp
+0,8pp+1,1pp
+0,6pp
-1,8pp
0 pp
pp=percent point difference of producer share of voice comparedto the similar period last year
Producers split of promotions between Retailers M²(SNU) YTD 2014
Period: January-June 2014
Retailers Share of Voice in Produse Lactate M²(SNU) YTD 2014
Nb of leaflets in 6
months
Nb of SNU promoted
XXL MEGA DISCOUNT
48 850
BILLA 66 673
PENNY MARKET 60 514
KAUFLAND 29 468
CORA 26 437
SELGROS 36 436
OTHERS 47 396
MEGA IMAGE 17 391
METRO 15 374
CARREFOUR 29 289
LIDL 32 202
CARREFOUR MARKET
35 133
PROFI 16 120
REAL 12 45
TOTAL 468 5328
Producers in Retailers M²(SNU) YTD 2014
Period: January-June 2014
Period: January-June 2014
Thank you for your attention
Florentina VasileLeaflet Monitor Director [email protected]+40 (0) 743 216 282
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