Setting The Stage For Extending Our Reach:

An Overview of Web 2.0 Tools and Resources

Kenn BicknellLos Angeles County Metropolitan

Transportation AuthorityMarch 24, 2009

SIX WORKSHOP OUTCOMES

Overview of Web 2.0

tools

Determining which tools are

right for you

Marketing and Publicity Opportunities

How to “Keep Up”

Questions and

Discussion

Discussion: What is everyone

already doing and what do we want

to do?

What is “W

eb 2.0?”

WEB 2.0 CHARACTERISTICS

The “egocentric” web

User-created content

Social and social-networking

Intercon-nectivity and viral in nature

Low barriers to participate

Enhancing creativity sharing, collaboration and functionality of the web

Web 1.0 vs. Web 2.0

Passive Reading Active Writing

Focus On Companies Focus On CommunitiesImparting Information Fostering ConversationTraditional Services Word-Of-Mouth

MarketingItems Sold On The Web Web Services

The Information Ecosystem: Then vs. Now

Information Is Scarce Information Is Abundant

Information is Expensive Information Is Cheap

Institutionally-Oriented Personally-Oriented

Design For Consumption Design For Participation

Dedicated Attention “Continuous Partial Attention”

What Are We Doing Here?

So what’s in it for me?

Overview of Web 2.0 Tools

Overview of Web 2.0

tools

Determining which tools are

right for you

Marketing and Publicity Opportunities

How to “Keep Up”

Questions and

Discussion

Discussion: What is everyone

already doing and what do we want

to do?

Six Things To Know About Each Tool

1. What Is It?2. Who’s Doing It?3. How Does It Work?4. Why Is It Significant?5. What Are The Downsides?6. Where Is It Going And What Are The

Implications?

Web 2.0 Categorization

Conversation

SocialNetworkin

g

Aggregating, Organizing and Sharing

Collaborating

Web 2.0 Groundswell

Inactives (doing nothing, or off the radar)

Spectators (readers)

Joiners (subscribers)

Collectors (searchers)

Critics (commenters)

Creators (active participants)

Stories From The Groundswell

PEOPLE CREATING: BLOGS, USER-CREATED CONTENT, PODCASTS

ACTIVITIES OUTCOMES

•Reading / Listening•Commenting•Subscribing•Reposting•Cross-Linking

•Dissemination•Virtual Networks•Increased “Webification”•Grassroots Activity•Copyright Issues•Cultural Shifts

Blogs: What Is It?

Online “weblog”

Usually chronological collection of commentary and links

Personal diaries

Editorial Topics

Alternative Media

Blogosphere

Blogs: Who’s Doing It?

Individuals

Groups

Families

Communities

Corporations

Political Candidates

Blogs: Why Are They Significant?Engagement In The Sharing Of Knowledge, Reflection, Debate

Important Feature In “Internet Landscape”

Outlet For Unedited Expression, Reaction, Connection

Greatly Reduced Censorship

Lacking Editorial Hallmarks Of Formal Media Outlets

Compressed Timeline For Publication And Digestion

Instant Gratification

Blogs: What Are The Downsides?

Bias And Inaccuracy

Fast And Easy Perpetuation Of Inaccuracy

Conflict With Host Or Institutional Values

Intellectual Property Considerations

Ease Of Deletion Or Changing Information

Blogs: Where Is It Going And What Are The Implications?

Exponential Creation: 12 Million Americans Now Blogging (6% of Adult Americans)

Exponential Consumption: 57 Million Americans Now Reading Blogs

Exponential Business Opportunity: 1.7 Million Americans Making Money From Blogging

Exponential Worldwide Growth: 120,000 New Blogs Created Every Day

Podcasting

Podcasting: What Is It?

Name Inspired by iPod

Automatic Downloading Of Audio Files (MP3)

Unlike radio, listener has control

Instead Of A Central Audio Stream, Podcasting Sends Content Directly To Device

Podcasting: Who Is Doing It?

Similar To Blogging: Practically Anyone With Internet Connection Wishing To Use Or Share Audio Content

Traditional Broadcasting And Syndicated Radio Converting Content To Podcasts

Podcasting: How Does It Work?

Connect Portable Device (e.g. MP3 Player) To Computer

Log On To Podcast Subscription Service

Subscribe To Feed

Audio Content Is Pushed To Device

Portability Allows Listening And Learning During Other Mobile Activities (exercise, transportation, etc.)

Podcasting: Why Is It Significant?

Allows Information Consumption And Knowledge To Be More Portable Than Ever

Compliments Other Internet-Based Tools And Resources Which Are Primarily Text Based

Simple And Affordable

Podcasting: What Are The Downsides?

Similar Downsides To Blogs

Users Must Have Sufficient Bandwidth

Format Limitations And Standardization

Limited Usefulness For The Hearing Impaired

Not Designed For Two-Way Interaction

Sound Quality

Podcasting: Where Is It Going And What Are The Implications?

Predicted To Be Mainstream Application (Similar To Tivo)

Educational Applications

Growth In Aggregation

New Applications With Video

New Layers Of Richness On Top Of Simple Audio Files

PEOPLE CONNECTING: SOCIAL NETWORKS & VIRTUAL WORLDS

ACTIVITIES OUTCOMESCreating Profiles: Individuals, Organizations, Events, Activities, Alternate Identities

Socializing Takes Place Increasingly Online

Networking and Friending Expanding Personal, Professional, And Social Relationships

Providing Status Updates Mass Alerts Of Current Activity

Meeting Virtually And Visiting Alternative Worlds

Facilitates Collaboration And Inspires Creativity

Adult Use Of Social Networking Sites

EverYesterday

0

5

10

15

20

25

30

Feb-05

Sep-05

Aug-06

Dec-08

8

2

11

3

16

9

29

13

Feb-05Sep-05Aug-06Dec-08

Pew/Internet “Adults And Social Network Websites,” January, 2009

Facebook: What Is It?

User Profiles, Social Networking, and More

Not Just For Individuals

Now The Most Important Social Networking Site In The U.S.

Open To Anyone

Web-Based Applications

User-Determined Privacy Policy

Facebook: Who’s Doing It?

Everybody (Almost)

Facebook: How Does It Work?

Friending, Network Membership, Groups

Photo Uploads

External Apps linked and shared

Email Search

Permissions Control

Recent Formatting And Privacy Changes

Facebook: Why Is It Significant?

Popularity Makes Social Networking Unavoidable

Social Networking As Portal

Mobile Applications

User Control

Facebook: What Are The Downsides?

Lack Of Substance

Adoption Without Cost-Benefit Assessment

Profile Access Not Always Understood Or Exercised

Questionable Social Repercussions

Control Over Personal Information

Facebook: Where Is It Going And What Are The Implications?

Social Networking Is Here To Stay

Increasing Integration With Other Web Tools

“Always On” Mobility

Expansion Is Not Necessarily More Substantive

New Relationships And Communication

Changing Views Of Socialization

Niche Social networks

Niche Social Networks: Ning

Meeting Online: Free Web-Hosted Software

Meeting Online: Virtual Reality

PEOPLE COLLABORATING: WIKIS AND OPEN SOURCE

ACTIVITIES OUTCOMES

Online Collaboration Dynamic Knowledge Base

Open Editing Democratic Participation

Maximizing Participation Crowdsourcing

Centralized Knowledge Repositories

Wikipedia

PEOPLE REACTING: FORUMS, RATINGS, REVIEWS

ACTIVITIES OUTCOMESForums (Electronic Bulletin Boards)

Answers, Discussion,Virtual Communities

Ratings (Amazon, Rotten Tomatoes)

Crowdsourcing

Reviews (Amazon, TripAdvisor)

Disintermediation

PEOPLE ORGANIZING CONTENT: TAGS AND FOLKSONOMIES

Photo Sharing

Video Sharing

Document Sharing

Social Bookmarking

Flickr: What Is It?

Popular Photo Sharing Website Owned By Yahoo

Tagging, Comments, Notations, Ratings

Visual Communities

Crowdsourcing

Flickr: Who’s Doing It?

Those Wishing To Share, Critique, Analyze Visual Information

2 Billion Images

20 Million Unique Tags

Flickr Commons

Flickr: How Does It Work?

Free Accounts And Paid Accounts

Accessibility And Use Settings

Links To User’s Profiles, Similar Photos, etc.

Flickr: Why Is It Significant?

Low Barrier To Entry For Sharing and Accessing Visual Work

Vast Collections Not Available Anywhere Else

Range Of Images On Specific Topic Is Enormous

Ability To Compare Images Quickly

Access Builds Shared Experiences And Relationships

Mirrors Penetration Of Digital Camera Market

Support For Creative Commons Licensing

Flickr: What Are The Downsides?

Reliability And Stability Of Online Venture

Commercial Service For Academic And Research Endeavors

Errors And Inconsistencies In Folksonomy

Value Of Nonprofessional Comments

Flickr: Where Is It Going And What Are The Implications?

Comfortable Platform For Early Engagement

Geolocation Tools

Mobile Upload Methods

Publishing Partnerships

New Data Regarding Use

Expanding Flickr Commons

Applications For New Learning Models

Flickr

Library of Congress on Flickr

YouTube: What Is It?

Video Uploading And Sharing Service

Virtually Limitless Content

Tagging, Comments, Notations, Ratings

Create And Participate In Topical Groups and Channels

YouTube: Who Is Doing It?

Streaming Over 100 Million Videos Per Day

Outlet for creativity, sharing, soliciting feedback

Content not tied to the medium

YouTube: How Does It Work?

Free, Posting Requires Registration

Customized Access: Public vs. Restricted

Sharing Via Email, Favorites, Comments, Video Response

Tagging

Content Can Be Embedded Elsewhere

YouTube: Why Is It Significant?

Facilitates Sharing Information Via Visual Media

Free Access Allows Contributors To Reach Masses

Builds Community

YouTube: What Are The Downsides?

Evolution Of And Challenges To Copyright

Other Legal Questions

Privacy

Ongoing Availability Of Content

YouTube: Where Is It Going And What Are The Implications?

Channel Development

“Narrowcasting” To Targeted, Self-Identified Populations

Active Learning Applications And Visual Literacy

Benefits Of Creating Content

Increasing Value Of Networks And Support Over Content

YouTube

DOCUMENT SHARING

Scribd

Slideshare

LibraryThing

Social Bookmarking: What Is It?

Saving Bookmarks On A Website

Keyword Tagging

Searching Features: Keyword, Popularity

Social Bookmarking: Who Is Doing It?

Anyone Who Wants The Convenience And Safety Of Storing Bookmarks In One Place Always Accessible

Social Bookmarking: How Does It Work?

Creator Assigns Tags To Each Resource

User-Directed Classification

Links From One To All Of User’s Other Bookmarks

Ascertain Popularity

Social Bookmarking: Why Is It Significant?

User Determines Value Of Information Resources

User Determines Structure Of Information Resources

Ranking Serves As Collaborative Filter

Discovery Of New Resources On Topics Of Interest

Power Of Folksonomies

Integration With Other Web 2.0 Tools

Social Bookmarking: What Are The Downsides?

Classification By Amateurs With No Oversight

Inconsistent Use Of Tags

Poor Use Of Tags

Biased Use Of Tags

Social Bookmarking: Where Is It Going And What Are The Implications?

Tagging Extended To Other Applications

Shift From Taxonomies To Folksonomies

New Systems Of Classifying Materials

Influence On Design And Function Of Databases

Del.icio.us

Your Own Bookmarks,Your Own Network

ACCELERATING CONSUMPTION: RSS FEEDS AND WIDGETS

ACTIVITIES OUTCOMESRSS FEEDS Speeds Up

ConsumptionWIDGETS Facilitates

Participation

RSS: Really Simple Syndication

RSS: What Is It?

Protocol Allowing Subscription To Content

Access New Information Pushed To You

Readers / Aggregators

Natural Compliment To Blogs, Content-Sharing Sites

RSS: Who’s Doing It?

Bloggers

Anyone Accessing Information From Too Many Places To Track Regularly

Any Information Provider Who Wants To Easily Share More Information With More People

RSS: How Does It Work?

Producer Adds Code And Icon To Website

User Clicks On Icon To Add Subscription

Code Checks Subscribed Webpages And Automatically Downloads New Content

RSS: Why Is It Significant?

Filters And Organizes Vast Amounts Of Web-Based Information

Varying Levels Of Granularity

Time Savings

RSS: What Are The Downsides?

Not All Valuable Sites Offer RSS

Not All Resources Appropriate For RSS

Time Involved In Managing Subscriptions

Reliance On Restrictions To Information Flow

Competition From Other Protocols (e.g. Atom)

RSS: Where Is It Going And What Are The Implications?

Changing How People Interact With The Web

Alternatives To Email And Other More Traditional Services

Improved Tracking

Mashup Applications

Selective Dissemination Of Information

Google Alerts in Email

Sample Alert Email

PEOPLE LIFESTREAMING: STATUS UPDATING AND MICROBLOGGING

ACTIVITIES OUTCOMES

“Always On” Micropublishing Saying Too Much?

Amplifying Your Online Presence

Unnecessary Distraction?

Ultimate Status Indicator Low Relevance Threshold?

The First Tweet

Online Adults Who Have Twittered

Twitter0

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10

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18 - 24

25 - 34

35 - 44

45 - 54

55 - 64

65 +

18 - 2425 - 3435 - 4445 - 5455 - 6465 +

Pew/Internet “Twitter And Status Updating,” February, 2009

Microblogging & Lifestreaming

Twitter: What Is It?

Answers The Question: “What Are You Doing?”

Application Combining Blog, Social Networking, Cell Phone / Instant Message Components

Twitter: Who’s Doing It?

Explosive Growth In Users And Applications

Organizations and Events As Well As Individuals

Twitter: How Does It Work?

Producers (Twitterati) Create Accounts And Begin Tweeting

Users (Followers) Receive Tweets On Cellphone or Computer

Integration With RSS And Facebook For Cross-Platform Alerts

Twitter: Why Is It Significant?

Mass Audience

Instant Gratification

Twitter: What Are The Downsides?

Irrelevance

Non-interactive

Computer Time And SMS Text Charges

Twitter: Where Is It Going And What Are The Implications?

New Applications Via API Platform

New Modes Of Communication

Research Into Metacognition Forcing Clear And Concise Communication

Talkshoe: Group meeting + Phone/Computer + Podcast

Determining Which Tools Are Right For You

Overview of Web 2.0

tools

Determining which tools are

right for you

Marketing and Publicity Opportunities

How to “Keep Up”

Questions and

Discussion

Discussion: What is everyone

already doing and what do we want

to do?

Web 2.0 Foodchain

RSS SubscriptionEmail Alert

Blog Posting

Link To Other Resources

Technorati ScanAdd To Delicious

Finding Other Resources

Virtual Community

Twitter Alert

Expanding Network

How Can We Measure:

Impact? Progress? Success?

Web 2.0 Metrics

Facebook

YouTube

Scribd

What Makes A New Web 2.0 Technology Successful?

Does It Connect People In New Ways?

Is It Almost Effortless To Join And Use?

Does It Shift Power From Institutions To People?

Does Community Generate Enough Content To Be Self-Sustaining?

Does It Have An Open Platform That Invites Partnerships?

Marketing And Publicity Opportunities

Overview of Web 2.0

tools

Determining which tools are

right for you

Marketing and Publicity Opportunities

How to “Keep Up”

Questions and

Discussion

Discussion: What is everyone

already doing and what do we want

to do?

Unexpected Outcomes of Web 2.0

Crowdsourcing

Disintermediation

Radical Shifts In Social And Economic Landscape

Lower degrees of separation

Blurred distinction between work, home, and play

Asymmetrical and new definitions of relationships

Technology driving more processes and decisions

A mobile-driven life

“It Would Be Hard To Give Up”

land phone

television

email

internet

cell p

hone

Blackb

erry

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Pew/Internet “Mobile Access To Data And Information,” March 2008

“It Would Be Hard To Give Up”

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television

email

internet

cell p

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18 - 2930 - 49

50 - 6465 +

18 - 2930 - 4950 - 6465 +

Pew/Internet “Mobile Access To Data And Information,” March 2008

Mobile Data and Communications: Activities By Age

send/re

ceive

text

take pict

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ceive

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record

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essage

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Pew/Internet “Mobile Access To Data And Information,” March 2008

ACTION PLANAssess

Experiment

Deploy

Watch / Learn / Grow

Measure / Reassess

Action Plan And Branding

How To “Keep Up”

Overview of Web 2.0

tools

Determining which tools are

right for you

Marketing and Publicity Opportunities

How to “Keep Up”

Questions and

Discussion

Discussion: What is everyone

already doing and what do we want

to do?

RESOURCES FOR “KEEPING UP”

This presentation (Scribd)

Workshop resource guide (Scribd)

Common Craft

Pew Internet And American Life Project

Self-Study Courses

Blogs And Other Web Resources

Common Craft

BLOG ROLLS, AGGREGATION, ETC.

Google Reader

Bloglines

Google Alerts

Technorati

“23 Things”

Five Weeks To A Social Library

A Word About Copyright

Questions And Discussion

Overview of Web 2.0

tools

Determining which tools are

right for you

Marketing and Publicity Opportunities

How to “Keep Up”

Questions and

Discussion

Discussion: What is everyone

already doing and what do we want

to do?

Where Do We Go From Here As Individuals And As A Group?

The “V” Equation

Volume Variety

Velocity Venues

Vibrant Voices

Visibility