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Set Up, Grow, and Successfully EngageWith Members of Your Panel
Your Hosts
Esther LaVielleVP, Client Services, Survey Analytics
John JohnsonAccount Manager, Survey AnalyticsMicroPanel Product Director
Started in 2002 in Seattle.Do-it-yourself solutions for online surveys, mobile surveys, panel management + more!#172 on Inc. 500 Fastest Growing Private Companies
Survey Analytics’ Do-It-Yourself Panel Management Software
Selected Clients
Today’s Agenda•Brief History - Online Panel Landscape
•What is Holding You Back From Starting A Panel?
•Growing A Panel: Simple Strategies To Get You Started
•Rules of Engagement: Smart and Effective Strategies & Tips
•The MicroPanel Advantage: Engagement Solution Made Easy
•Panel Respondent Experience
•MicroPanel Set Up & Incentive Solutions
•New Features on MicroPanel
•Pricing and Q & A
OnlinePanelLandscape
• Most online research involves panels.• Access panels have been around for 15+ years.• Custom panels have grown dramatically in recent years.• As the internet grows, so will panels!
Result:There are morepanel companiesthan duckson thismotorbike
Forget the ducks!I’m buildingmy own!
Why Build Your Own Panel?
Speed
Control
Response
Profiling
Costs
• “There’s no engagement
strategy.”
• “It costs too much.”
• “It takes too long to set up.”
• “Who’s going to manage it?”
• “We don’t have a database
of emails.”
• “There’s no money to
reward panelists.”
• “It takes too long to see
return on investment.”
What’s Holding
You Back?
Growing A PanelYou will likely need to use multichannel recruitment to target potential panel members.
•Your existing email lists•Social media•Search engine optimization•Affiliate marketing•Website advertisements•Industry trade lists and partnerships
• Mailers• Store displays (URL and QR Code)• Telephone calls• In-person recruitment• Printed media
Here’s how one of
our clients did it:
MicroPanel’s “Rules of Engagement”
Movie Tagline:“A hero should never stand alone.”
MicroPanel Parody Tagline:“A panelist should never be left alone.”
•Connect with members - not just when you need them.
•Feed the fire: create 5-question question surveys on current events.
•Keep panelists busy with online discussion forums, chats, online focus groups.
•Make sure rewards are what your panelist want.
•Stay on message, and understand your panel audience.
•Never, ever abuse the panel.
•Advocate for your panelists to help prevent respondent fatigue and keep response rates high.
BuildingYourPanelWith
Got 3 months?Try 30 minutes!
• Community portal for panel registration & profile
management
• Panel engagement tools: quick polls, message
boards, respondent management
• Unified software platform: surveys, reports,
advance analytics, panel management
• Data delivery and online reporting
• Custom reward solutions: points, cash, gift cards
• Unlimited surveys no additional data collection
charge
• No upfront development charge panels can be
created in minutes
• Integrated with Survey Analytics Enterprise
Research Platform
• Integrated with SurveyPocket iPad/tablet surveys
• Integrated with SurveySwipe smartphone surveys
• Integrated with IdeaScale
And now… a demonstration
$8,000 for the Survey AnalyticsEnterprise Research Platform License
+$1,000 per each additional administrator license
+$6,000 per each 250,000 panelists
Custom pricing for panels of 1 million or more
$2,000 discount on Survey Analytics license for webinar attendees if purchased within 20 days
Free trial contact:[email protected]
Questions?
We’re sad the webinar is over, but...
Here’s How to Get in Touch
Esther LaVielleVP, Client Services, Survey [email protected]
John JohnsonAccount Manager, Survey AnalyticsMicroPanel Product [email protected]
For our discount offer, contact:[email protected]
