PPC Keyword Performance

Keyword Selection

Search termMatch Type

Search Volume Clicks Impressions CTR Conv Conv. Rate

how to invest in gold exact 1600 146 2417 6.04% 24 16.44%

what is demat account phrase 1900 83 2380 3.49% 9 10.84%

low brokerage trading account phrase 390 51 618 8.25% 5 9.80%lowest brokerage charges in india exact 58 9 126 7.14% 1 11.11%

Using PPC Ad Copies

Celebrate new year on beautiful beaches of Goa. Ginger Hotels offers 2N/3D couple stay starting @ Rs 4999 with complimentary breakfast. Pick up services available

Display Network

PPC Landing Page Vs SEO Conversion Page

Leverage ORM

Platforms where we have

full control over content

Variety (Think Links)

Integrate Link Building with ORM

The “others” column here is

largely unexplored

ORM can help here

Others

ProfilesCrunchbase, Hubpages,

Squidoo

3rd Party Micro Sites

Weebly, Tumblr, Livejournal, Wordpress, Yola, Squarespace

(Paid), Etc

PresentationSlideshare, Authorstream,

Scribd

3

6

3

Others

Pictures Flickr

Videos Vimeo, Youtube, Dailymotion

1

3

16 links from 16 different

platforms

Potential Link Profile

We Segregate

Awareness

Interest

Desire

Action

PHASE

Latest Mobile Phones

Compare Android Phones, Compare

Galaxy Ace Galaxy Y

Blackberry Bold Price

Buy Samsung Galaxy Note

KEYWORDS

http://www.flipkart.com/mobile/0/new-

releases

http://www.flipkart.com/mobiles/compare

http://www.flipkart.com/mobiles/blackberry

http://www.flipkart.com/mobiles/samsung/g

alaxy-note-n-7000-itmd3ngdghh2rep8

MAPPED URL

Structure(The SEO Part)

Mapped URLs

Awareness

Interest

Desire

Action

PHASE

Latest Mobile Phones

Compare Android Phones, Compare

Galaxy Ace Galaxy Y

Blackberry Bold Price

Buy Samsung Galaxy Note

KEYWORDS

Structure (The ORM Part)

Mapped URLs

Profile Sites

3rd Party Blog

YouTube/Slideshare

Other Content Partners

A Happy SEO

The Entire Process

SEO ORM

Keyword Keyword Mood Mapped URL

New Mobile Phones Awareness http://www.flipkart.com/mobile/0/new-releases

Latest Mobile Phones Awareness http://www.flipkart.com/mobile/0/new-releases

Best Selling Mobile Phones Awareness http://www.flipkart.com/mobile/0/new-releases

Compare Android Phones Interest http://www.flipkart.com/mobiles/compare

Compare Mobile Phones Interest http://www.flipkart.com/mobiles/compare

Compare Galaxy Ace Galaxy Y Interest http://www.flipkart.com/mobiles/compare

Blackberry Bold Price Desire http://www.flipkart.com/mobiles/blackberry

Buy Samsung Galaxy Note Actionhttp://www.flipkart.com/mobiles/samsung/galaxy-note-n-7000-

itmd3ngdghh2rep8

The SMO Process & Where We Step In

How Can Social Media Analytics Help

Content Generation & Building Partnerships

The Obvious Link

Referral TrafficSEO Link Equity

“Cache” In

Quick

natural

caching of

pages

Measuring the Impact

Formalizing a Process

Some Cool Tools to Try Out