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Social media is now an essential component of small business marketing, but it does not replace more “traditional” forms of online marketing for businesses, such as search engine optimization. This presentation will get you up to speed on the most important elements of social media marketing and search engine optimization, as well as the ways in which they work together to enhance each other.
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SEO & Social Media:Tips, Tricks, and Trends
Creating websites for 14 years
Participating in Social Media for 7 years
MBA in Marketing Certificates in
E-Business Marketing Management
Project Management
Google AdWords
Advanced Social Media
Introduction
Pam AungstOwner, Online Marketing ConsultantPam Ann Marketing
AGENDA
Agenda
How SEO & Social Media work together
Social Media Facebook Pinterest LinkedIn
SEO Google Local Authorship StumbleUpon
Download this slide deck at http://bit.ly/TipsTrends
Facebook posts are reaching less
fans.
TREND
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1) Learn EdgeRank
TIPS & TRICKS
EdgeRank eBook: http://bit.ly/EdgeRankBook
EdgeRank Podcast:http://bit.ly/EdgeRankPod
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Schedule posts once a week to save time, but....
DO NOT use tools like Hootsuite to schedule posts.
Use Facebook’s own scheduling feature
DO NOT “set it and forget it”. Always reply to all
comments
TIPS & TRICKS
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Don’t want to learn EdgeRank?
Look at Insights: Virality
TIP
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Do more of what works
Do less of what doesn’t work
TIPS & TRICKS
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2) Pay to Promote Posts
TIPS & TRICKS
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TIPS & TRICKS
Reserve paid promotion for most important posts.
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TREND
Pinterest now drives more traffic than Yahoo! Search
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TIPS & TRICKS
Establish or convert to biz page
Use “Experi-Pinning” for blogging ideas
http://bit.ly/ExperiPin
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Download this slide deck at http://bit.ly/TipsTrends
TREND
People are signing up to join LinkedIn at a rate of approximately 2 new members per second.
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Post Updates
Company Individual Group
Complete Company Profile
Products & Services
TIPS & TRICKS
SEO!
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TIPS & TRICKS Drive traffic via
LinkedIn Groups
Use LinkedIn bookmarklet or share button to post to several groups at once
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SEO
TREND
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SEO: Local
TRENDS
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SEO: Local
TREND
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SEO: Local
TIPS & TRICKS1. Convert Places Page or
Establish Local G+ Page
2. Build Circles
3. Reviews, Reviews, Reviews
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SEO: Local
TIPS & TRICKSAdd street address to
website
Add Schema Markupfor address/phonehttps://schema.org
▪ HTML▪ Wordpress Plugins
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SEO: Authorship
TRENDS
Authorship
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SEO: Authorship
TIPS & TRICKS Set up Authorship
https://plus.google.com/authorship
Build Your G+ Circles
Put Strong Keywords in beginning of Blog Title Use Google AdWords Keyword Tool
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SEO: StumbleUpon
TRENDSAlthough losing ground to
Pinterest, StumbleUpon still drives tons of blog traffic
Popular articles on StumbleUpon acquire inbound linksDownload this slide deck at http://bit.ly/TipsTrends
SEO: StumbleUpon
TIPS & TRICKS
Stumble all of your own articles
Try StumbleUpon “Paid Discovery”
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SEO: StumbleUpon
Links as of 10/14: 183 ext followed from 37 root domains
Set up paid stumble for 1 article on PamAnnMarketing.com on 10/15. Paid $50 for 500 visitors
Links as of 11/19: 303 ext followed from 56 root domains
An increase of 120 links and 19 root domains in 1 month
CASE STUDY
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Conclusion
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Facebook EdgeRank / Virality Promote Posts Schedule (via FB)
Pinterest Create content around
“pinnable” images Pin images from that content
LinkedIn Updates Company Profile Group traffic: bookmarklet &
share button
SEO Local: REVIEWS on maps
listing Local: Schema Authorship: Link & build
circles Link build via StumbleUpon
Overall Keep up on Trends to
continuously discover Tips & Tricks that increase traffic
Questions???SEO & Social Media: Tips, Tricks & Trends
Download this slide deck at http://bit.ly/TipsTrends
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