Insider Tips, Tools & Tactics for Search Marketing Success

An SEO Perspective

Scott Nickels

SEO Tools?• Lots of tools to choose from• Happy to discuss “enterprise SEO” tools

• BrightEdge• Conductor• SEO Clarity• Searchmetrics

• Today’s focus • “free” tools• Paid tools• Other tools

Your Most Powerful SEO Tools?• Your Browser!

• “Google it”• Your competition isn’t hiding.• Keyword research gut check – is it relevant??

• https://www.google.com/intl/en/chrome/• http://www.mozilla.org/en-US/firefox/new/

Toolbars for your browser• Chris Pederick’s Web Developer toolbar

• http://chrispederick.com/work/web-developer/

• SEOmoz toolbar• http://www.seomoz.org/seo-toolbar

• SEO Book toolbar• http://tools.seobook.com/seo-toolbar/

Free tools in your browser• Keyword Research?

• SpyFu – www.spyfu.com• Keyword Spy – www.keywordspy.com• Keyword Eye – www.keywordeye.com (if you like word clouds!)

• Competitor Analysis?• Analytics SEO – www.analyticsseo.com• NicheWatch – www.nichewatch.com

• Link Analysis• Open Site Explorer – www.opensiteexplorer.com

• The Swiss Army knife• Screaming Frog – http://www.screamingfrog.co.uk/seo-spider/

Paid tools• All-in-ones

• SEOmoz Pro – www.seomoz.org - the standard• SEMrush – www.semrush.com - competitor and KW• Raven Tools – www.raventools.com - good social component

• Links• Majestic SEO – www.majesticseo.com• Linkdex – www.linkdex.com

• If you MUST provide ranking reports…• Authority Labs – www.authoritylabs.com

Productivity tools• Evernote!• IFTTT• Skitch – screen grabs• Feedly (sadly)• LastPass

SEMPO Atlanta – SEO tools

J. Scott Nickels

scott.nickels@gmail.com

: @scott5cents

: www.linkedin.com/in/scottnickels